If you’re not sure what to say to your customers online, try listening to them first. Think of it as a conversation, suggest Bridget Carey and Niala Boodhoo. Get a sense for what your customers need, they note, then engage them. And then listen some more for feedback on your performance. “Use it as a platform to showcase your expertise — not just to push out links to your business. And, make sure you’re asking your customers or clients what they want,” they write. For more social media advice, check out the daily newsletter from SmartBrief on Social Media.
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