Just because you’re engaging your customers via social platforms doesn’t meant you get out of having to develop your brand, Wells Fargo’s Paul Mussell argued at a recent conference. In fact, it means you have to do more to manage your public image, because you’re no longer the only voice in the room. You need to develop relevant content that speaks to your audience without being misleading, he notes, and then find ways to get that content in front of your audience. Amy Miller has all the juicy details on the presentation. For more great social media advice, check out SmartBrief on Social Media.
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