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Today’s bonus tracks: Putting fans to work

Men aren’t known for their love of shopping for pants, but Bonobos is out to prove that every rule has its exception. Much like famed shoe e-retailer Zappos, Bonobos is known for its generous shipping and returns policies, friendly customer service and awesome social media outreach. As Andrew Heining notes, the company doesn’t just use social tools for marketing, it also performs market research via social sites such as Twitter. For more social media case studies like this one, check out Smart Brief on Social Media.

Photo credit, iStock