Hot on the heels of her Facebook guide, Meryl Evans offers up a few choice tips for businesses looking to put YouTube to work. There are three big uses for YouTube, she argues: establishing oneself as an expert, creating awareness of a product or service and engaging customers on a direct level. Evans offer several ideas in each category, suitable for YouTube novices, as well as businesses who have a toehold, but want to take the presence to the next level. For even more advice and news on a range of platforms, check out SmartBrief on Social Media‘s daily newsletter.