If Google and Facebook manage to keep their holds on Web dominance, it could mean the start of a whole new era in advertising, as marketers stop trying to keep up and start learning to make the most of the new environment. Todd Defren argues that marketing in the future will be increasingly automated, based on an understanding of individual preference. But there will still be a place in the industry for highly targeted person-to-person campaigns that will be based on a much more sophisticated understanding of how trends are formed. For more great social-media stories, check out SmartBrief on Social Media.
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