Making the leap to marketing via social media can be tricky, even for an experienced entrepreneur. It’s not just that social networks can be labor intensive, they can also be deceptively difficult to use. While getting a Twitter or Facebook account is a snap, there’s a steep learning curve for figuring out how to get the most out of the technology. Experts recommend business owners try to establish subject-matter credibility with customers and hone their writing skills before taking the plunge. Of course, signing up for social media tips and tricks from SmartBrief on Social Media couldn’t hurt either.