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Today’s bonus tracks: Social vanity, for a good cause

Wanna look good online? Try doing good in the real world first.  Mitchell Markson argues that consumer interest in socially responsible businesses is leading more companies to look for opportunities to support causes — or even build a social mission into their business plan. Social media is a key player in this trend, he argues, since it allows companies to show off their good works and even build communities around their efforts.

Image credit, Devonyu via iStock