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Today’s bonus tracks: When promotions get in the way of a sale

MasterCard and Amazon are teaming up for a holiday promotion that will ostensibly help customers buy gifts targeted toward their friends on social networks. The plan is being well-promoted and even comes bundled with incentives. But Douglas A. McIntyre sees one pretty big hole in the plan. “Most shoppers just want to go to a store or an e-commerce site, buy a gift, “sign” a card, and send it to a friend or family member. Anything that adds to that process is almost certainly superfluous,” he writes. For more great social media insights, check out SmartBrief on Social Media.

Image credit, traveler1116, via iStock