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Today’s bonus tracks: Who are you talking to?

You know it’s not enough to just hit publish on that blog post and walk away. You need to focus your content and find ways to get it into the hands of your target audience. Heidi Cohen argues that once you’ve tailored your content to a very specific audience, you need to make it portable and then stay engaged with the conversation in order to build buzz. Check out this and other useful stories that almost made the cut for the SmartBrief on Social Media daily newsletter.