Social media might be more popular than ever — but that doesn’t mean everyone is buying. Some people are still skeptical of the business utility of social media. B.L. Ochman argues that there are still three big factors scaring them off: culture clashes, consultants who make it sound harder than it really is and a fuzzy relationship between social media and actual sales. For more great social media stories, check out SmartBrief on Social Media.
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