Building a great reputation online doesn’t start with your customers, it starts with your employees. Think about it: your employees are your unofficial embassadors to the rest of the world. When those employees are happy, they say good things about the company, interact well with customers and help build word of mouth. Mike Moran argues that companies have nothing to fear from social media, so long as they’ve been treating their people right. Check out Moran’s analysis and other useful links from SmartBrief on Social Media.
