Chain restaurant stories resounded with SmartBrief readers this week, starting with McDonald’s application to trademark the slogan “The Simpler the Better” as part of an ongoing streamlining of some parts of the chain’s menus and operations. A report from Technomic revealing a 4.9% growth in the top 500 US restaurant chains last year led by continued growth in the fast-casual sector also proved popular, as did the debut of Burger King’s Angriest Whopper and the key role digital technology is playing in McDonald’s marketing efforts.
Supermarket stories also won attention, including a plan by popular Florida-based player Publix to enter Virginia and possibly opens stores in the Washington, D.C., market and a remodel by H-E-B that will add a second story and give the chain its first two-story store in the Houston market.
Check out the entire top 10 list:
- McDonald’s moves to trademark a simpler slogan
- Technomic: Fast-casual chains led 2015 industry growth
- Burger King turns up the heat with new LTO
- McDonald’s embraces digital in step-by-step business overhaul
- H-E-B to debut multilevel format in Houston market
- Publix makes moves toward the D.C. market
- Double frying is the secret to a crunchy crust
- Pinnacle CEO will depart to take reins at Keurig
- Native American chefs draw attention to diversity of indigenous cuisine
- Boulder Brands founder buys minority stake in Perky Jerky
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