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VIP Corner: John Kotter discusses the new wave of change for business

SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big Think.” This week, we’re featuring John Kotter, chief innovation officer at Kotter International.

Globalization and technological advances are pushing businesses to change and adapt at a faster rate, said John Kotter, the chief innovation officer at Kotter International.

Globalization will force companies to acknowledge both domestic and international competitors, while technological changes are inevitably going to affect any business, Kotter said. While changes can be both big and small, businesses that remain dynamic and flexible enough to proactively handle any bumps along the way will be the ones that come out on top.

As part of looking to stay competitive and at the top of their industries, business leaders have been looking toward innovation. But, Kotter said, innovation needs to be considered as part of a larger institution of change.

“It’s very difficult to innovate without requiring people to do something different. And whenever you require people to do something different, you’re talking about change,” Kotter said.

Big Think is a forum in which top experts explore big ideas and core skills defining the 21st century. Learn more from its editors, fellows and guest speakers.