SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big Think.” This week, we’re featuring Marc Cenedella, the CEO and founder of TheLadders.com.
For Marc Cenedella, the difference between leadership and management is in the details. While leadership focuses more on the high-level picture, management focuses on the minutia of how to achieve specific goals, said Cenedella, who is CEO and founder of TheLadders.com.
In particular, entrepreneurs looking to head a successful startup should focus more on leadership because it gives employees the focus needed to get started. With an established direction, management naturally falls into play because it will set the deadline and details.
As leader of TheLadders.com, Cenedella said he tries to zero in on the company’s vision, including how to stand out from other competing job-related sites on the web. Then with his managerial hat on, he can focus on specific ideas — such as when, what and how certain goals will be accomplished to fulfill his vision of standing out from the crowd.