What did social media users think about Nike's "Black and Tan" fiasco? - SmartBrief

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What did social media users think about Nike’s “Black and Tan” fiasco?

1 min read

By Murray Newlands 05/26/16

Social Media

To Americans, a black and tan is an innocent (yet potent) drink that is usually made with an Irish beer, Guinness. In Ireland, however, the Black and Tans were a British paramilitary group that massacred civilians during the Irish Revolution. As a result, the Irish people were not happy about Nike’s choice to name its new trainer “Black and Tan,” and one politician even equated it to naming a U.S. sneaker “al-Qaida.” In this “Future of Engagement” episode, host Murray Newlands looks at what social media thought about the fiasco and people’s reactions to it.

See the video here if it doesn’t appear.

Highlights

  • Nike was highly criticized on social media.
  • Marketers should research their local markets before naming products; this isn’t the first time this has happened.
  • Much of the coverage was on Facebook in the form of pictures.

 

 

 

 

 

 

 

 

 

 

 

 

 

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Image credit: Social media monitoring service Alerti