To Americans, a black and tan is an innocent (yet potent) drink that is usually made with an Irish beer, Guinness. In Ireland, however, the Black and Tans were a British paramilitary group that massacred civilians during the Irish Revolution. As a result, the Irish people were not happy about Nike’s choice to name its new trainer “Black and Tan,” and one politician even equated it to naming a U.S. sneaker “al-Qaida.” In this “Future of Engagement” episode, host Murray Newlands looks at what social media thought about the fiasco and people’s reactions to it.
- Nike was highly criticized on social media.
- Marketers should research their local markets before naming products; this isn’t the first time this has happened.
- Much of the coverage was on Facebook in the form of pictures.
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Image credit: Social media monitoring service Alerti