Purpose can be a driving force for an organization to achieve its intended results. Purpose forms the backbone of an organization, upon which you can build vision and mission. A central challenge for leaders is to bring people together for common cause.
Leaders leverage purpose to shape the vision and build the mission of their organization. Purpose succeeds because it reinforces an organization’s values.
In this video, I discuss how leaders use purpose to underscore their culture and make it stronger.
[youtube]http://www.youtube.com/watch?v=rz_EEhECJI0[/embed]