Last week we asked: What is the most common way your organization supports charitable causes?
- We donate cash and our time — 76%
- We give them cash only — 12%
- We don’t give to charity as a company — 8%
- We donate our time only — 3%
It’s encouraging to see 92% of you are helping make your community a better place. For those giving only cash, I encourage you to identify ways to enable your associates to personally get involved and give the gift of their time. It will strengthen your organization’s connection with your community, as well as help your associates feel like they’re making a bigger contribution. Cash is wonderful, but relationships can generate tremendous benefits as well.
During times when we’re all feeling the stress of the recession, catastrophes and being disconnected from the people around us, a little personal involvement can go a long way.
Mike Figliuolo is managing director of ThoughtLeaders.