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What you can learn from Google’s social media unveiling of Project Glass

Last week, Google unveiled its upcoming Project Glass, a pair of augmented-reality glasses. The company launched the marketing campaign by making creative videos and posting pictures on social media. So far, the campaign has succeeded, generating lots of buzz and user content. Murray Newlands analyzes the social media marketing campaign by Google in this week’s “Future of Engagement.”



  • Google got the conversation started.
  • It provided photos and videos.
  • It encouraged people to create their own speculative content.

Image credit: Social media monitoring tool Alerti