SmartPulse — our weekly nonscientific reader poll in SmartBrief on Leadership — tracks feedback from more than 170,000 business leaders. We run the poll question each Tuesday in our e-newsletter.
Last week, we asked: What’s your take on the simplicity of the products/services you sell?
- Our products are way too complex and hard to sell: 14.71%
- Our products are moderately complex: 44.44%
- Our products are reasonably simple: 38.74%
- Our products are too simple and need to have more features: 2.1%
Complexity kills. Complex products are inherently difficult to sell, support and manufacture. The old adage goes, “Where there’s complexity, there’s cost.” Take some time to evaluate your offerings and figure out where you can simplify things. It will save you money, clarify your offering to your customers and generally make your business more successful. Product simplicity almost always wins.
Mike Figliuolo is managing director of thoughtLEADERS and author of “One Piece of Paper: The Simple Approach to Powerful, Personal Leadership.”