SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Which platform do you use most to engage with customers?
- Facebook — 43.07%
- LinkedIn — 24.75%
- Twitter — 20.79%
- Company blog — 4.95%
- Other — 4.46%
- Pinterest — 1%
- Video — 1%
Nearly half of SmartBrief on Social Media readers say they use Facebook the most to engage with consumers, with Twitter and LinkedIn roughly splitting up the remaining responses. It comes as no surprise that the most popular social network with users is also most popular for engagement, but paired with last week’s poll about abandoning social networks and the Mashable story about teens’ growing distaste for the net (which has some doubters), you might be wondering if a focus on Facebook is putting you behind the curve.
As if on cue, Facebook on Tuesday released regional user data for the U.S. and the U.K. in an effort to draw advertising dollars away from television. More than 128 million people in the U.S., or about a third of the country, visit the site every day, according to the company. That’s an incredible number, and in some ways it’s even more impressive than Facebook’s much-talked-about 1 billion worldwide users (at least from a U.S. marketer point of view). Until real data shows those user numbers starting to shift — instead of just a smattering of sentiment — a focus on Facebook for engagement will continue to be a safe bet.