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Why LinkedIn and Twitter are like a peanut butter-chocolate blend

SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka, author of “The Digital Handshake,” and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.

Last week’s poll question: Do you think integration of Twitter with LinkedIn is a good idea?

  • No, there is too much banality on Twitter; it’s not a good fit 39%
  • It remains to be seen whether it’s a good idea or not 22%
  • Yes, Twitter is a place to have professional conversations, so it’s a good fit 21%
  • It’s an oil/water mix 12%
  • It’s a peanut butter/chocolate mix 6%

“Twitter co-founder Biz Stone says it’s a good idea to “put a little Twitter in everything.” At first blush, I thought this was a bad idea. But as it turns out, you can decide which Twitter posts get included in LinkedIn and which don’t, by using the hashtags #li or #in. Alternatively, you can choose to share all your tweets. I’m okay with the first option, but decidedly not okay with the second. You can also choose to tweet your LinkedIn status to Twitter followers as well. With these controls in place, what I thought was an oil/water mix is, in fact, peanut butter/chocolate. ” –Paul Chaney