SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Was your social media strategy designed with mobile in mind?
- No — 54.26%
- Yes — 25.53%
- I don’t have a strategy — 20.21%
Mobile is the future of social networks. Don’t believe me? Take a look at how Facebook and Twitter are focused on mobile growth, especially in foreign markets. As tablets and smartphones play a larger role in how people get online, marketers need to adapt.
Most SmartBrief on Social Media readers say they’re not taking mobile into account — and 1 in 5 don’t have a strategy at all, but that’s a post for another day. Maybe the reluctance to start adapting your social efforts for mobile platforms comes from not knowing how to get started. If that sounds like you, try this: Imagine what you social content would look like on a tiny screen.
If your strategy hinges on long blog posts, white papers or discussion questions, the transition to mobile may be difficult for you. Mobile devices lend themselves to visual content. Any text you have needs to be snappy and easy to read, because no one likes squinting at their phone. You don’t have to banish your blog posts tomorrow — we’re not there yet — but you do need need to start thinking about mobile as you develop new content initiatives, so that you can be prepared for the coming mobile wave.