The acquisition by Kellogg Co.’s Kashi division of Pure Organic, an organic nutrition bar and fruit snack maker launched a decade ago by mom Veronica Bosgraaf in search of appropriate snacks for her 6-year-old vegetarian daughter, topped the list of most-read food and beverage stories this week. Other consumer packaged food stories that proved popular included the tale of Nestle’s new food truck-inspired Hot Pockets line and WhiteWave’s plan for plant-based growth.
Restaurant stories also made the top 10, led by Adweek’s feature on the creation of Chick-fil-A’s now iconic Eat Mor Chikin campaign. The cow-studded spots were the brainchild of ad agency The Richards Group in the 1990s, to help give the chicken chain a leg up as it moved from mall food courts to standalone eateries and started competing head-on with big burger chains.
Read the entire list of top 10 stories from this week’s food and beverage briefs:
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