Is there any business process more despised than sales?
But if sales is held in such low esteem, then how are customers supposed to come to us? Do they magically appear like Christmas presents under the tree?
Sales is that five-letter word no one wants to mention. Too bad. All of us need to be in sales. What you are selling is YOU.
So if are not selling, it means you lack faith in self and faith in what you can do to help others.
Re-framing sales then means re-thinking what you do. Very basically, consider sales as everything you do for a client — service, execution, follow up and re-engaging the process.
Selling your commitment is something that anyone with whom you work with can appreciate. Ultimately, sales is a reflection of your and your work. Use it to your best advantage.
John Baldoni is an internationally recognized leadership educator and executive coach. In 2017, Trust Across America named him a Top Thought Leader in Trust for the fourth consecutive year. Global Gurus ranked John No. 22 on its list of top 30 global experts, a list he has been on since 2007. In 2014, Inc.com named John to its list of top 50 leadership experts. He is the author of more than a dozen books, including his newest, “MOXIE: The Secret to Bold and Gutsy Leadership.”