News out of Washington on everything from a major tax overhaul to repeal and replace the Affordable Care Act is rapid-fire and constant. That means publication companies such as SourceMedia, whose widely read titles include “American Banker,” have to be nimble to have effective social media campaigns. I sat down with Paul Vogel, vice president of content operations of SourceMedia, discuss how reporters navigate this “new normal” as well why promoted posts, formerly a taboo topic in journalism, are now a more editorially accepted tactic:
Mark White is the director of media strategy and communications at SocialFlow. He has 20 years of experience as a TV news producer in both business and general news, including stints at CNN, Reuters TV, Bloomberg, HLN and Fox. Mark helps startups with traditional and social media strategy and online distribution.