Evolving brand messaging and advertising technology highlighted the most-clicked stories in the digital tech and media categories here at SmartBrief in Q2 2018. Quirky campaigns from established brands like IHOP and Wonderful Pistachios saw a lot of interest from readers and the most-clicked story for the quarter was the reveal of a new logo and branding from American Express. Sir Martin Sorrell’s troubles surrounding alleged “personal misconduct” also keep readers interested, leading to his eventual break from longtime ad agency WPP.
Expect trends in podcasting and digital ad measurement to continue to make news in Q3 as brands rollout back-to-school campaigns and start to think about holiday season marketing. Check out the full list of the Top 25 clicked stories you need to know from Q2.