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Should you rebrand?

(Image credit: SmartBrief)

We’re thrilled to offer SmartBrief readers the first video in what will be a monthly series from brand leadership expert Denise Lee Yohn. In this video, she discusses the three reasons why you should rebrand — and how you should prepare for a rebranding.

Check out her YouTube channel and SmartBrief archive for more.

Denise Lee Yohn is an author and brand expert who has become an in-demand keynote speaker, inspiring business leaders around the world to improve their brands. Her keynote presentations have captivated international audiences at conferences including the Consumer Electronics Show, The Art of Marketing, the National Restaurant Show, and American Marketing Association, among others. Visit her blog, sign up for her newsletter, buy her book and connect with her on Twitter.

SmartBrief offers more than 200 newsletters, including SmartBrief on Leadership and ANA SmartBrief for Marketing Leaders.