Idahoan Foods hits the road to connect with consumers
Idahoan Foods is taking advantage of consumers’ appetite for in-person events with its “Mashed in America” tour. Idahoan’s director of retail marketing discusses why the event is perfectly tailored to the times, and how other brands can succeed with experiential programs.
Eating at home, grocery shopping online will continue in 2022
Foodservice sales are projected to accelerate as restaurant traffic rebounds, but at-home eating habits formed during the pandemic are here to stay, according to Acosta’s 2022 trend predictions. Retail innovations to support e-commerce and upgrades to the in-store shopping experience are also among top predictions for this year.