How to turn restaurant data analytics into increased sales
Restaurants often have a mountain of data at their fingertips, but aren’t sure how to turn it into useful insights that can drive sales. These expert tips can help.
How personalized marketing and owned media can capture consumers’ attention
Using personalized marketing campaigns and owned media can make messaging more effective and reach a greater number of consumers, said panelists at the recent GMA Leadership Forum.
3 ways digitization is changing the future of grocery retail
As consumers increase their use of digital devices while shopping, grocers and CPG brands must evolve to stay relevant. Speakers at the recent GMA Leadership Forum shed light on how these firms can optimize their use of digital platforms.
Marketing strategies for premium foods and beverages
As consumers continue to create market opportunities for specialty food and beverage products viewed as higher quality, we are often asked "Who is the premium consumer?”
Lessons for grocerants from fast casual restaurants
Concentrating on upping fresh perimeter experiences, food retailers have been savvy to the fresh trend for some time, and a small number, have even emerged as talented grocerant operators.
When is a craft beverage no longer considered “craft?”
As craft beverages proliferate, many in the industry are wondering what qualifies a drink as "craft"
A framework for understanding the “why” of snacking
As an anchor point to innovate around, our increasing propensity to snack throughout the day presents multiple opportunities for food and beverage companies in terms of meeting the needs of new, flexible eating styles.
The future of snacking: Consumer behavior and trends
We are now a nation of snackers! As The Hartman Group’s, The Future of Snacking 2016 report finds, 91% of consumers snack multiple times throughout the day. Here's everything you need to know about snacking occasions.
Greens galore: New report shows salad has staying power
While salads may have had the reputation of being a ‘diet’ food or just a side, that’s no longer the case.
How consumers define “premium” in contemporary food culture
For today’s consumers, food is now a cultural product to discover, share, make and trade, and this reconnection with food and its origins is encouraging a new level of participation.
Datassential: 15 flavor trends to watch in 2017 and beyond
What’s the next _______? New ingredients and flavors are popping up on menus at a rapid pace, so this year Datassential expanded its annual list of 10 ingredients to watch to include 5 more.
How to meet – and exceed – consumers’ increased expectations for supermarket prepared food
Supermarket prepared food departments are the fastest-growing segment of the foodservice industry, and in the past few years, consumer perceptions of supermarket prepared foods have risen sharply.
4 demand-drivers reshaping the future of America’s supermarkets
Key behavioral trends driven by changing shoppers are impacting supermarket shopping, including a shift toward the perimeter of the store, acceleration of e-commerce and changing households and meal consumption patterns.
Foodservice today: Diners seek cues to fresh, healthy, culinary skill
In foodservice of the past, processed uniformity in food reassured consumers of quality and safety in products, but today such characteristics are anathema to many.
Brands can engage with consumers through ingredient storytelling
Revealing ingredient origin in product names and marketing claims creates a feeling of authenticity, and can increase brand integrity.
Food forward: Millennials and Gen Z are crafting their own journey
The topic of younger consumers influencing our culture is a constant headline these days, in part because of the sheer scope of their numbers, and also for their impact on shopping and consumption.