Healthcare
Health care must-reads: Threats, opportunities and models for the future
What’s trending? From home care to Health and Human Services, don’t miss these most-read stories.
Healthcare
Healthcare
How to address physician burnout (the right way)
What some top institutions are doing to address the problem of physician burnout in the health care industry today
Healthcare
Health care must-reads: A push toward accessibility
What’s trending? From Medicare to health stocks, don’t miss these most-read stories.
Healthcare
Health care must-reads: Innovation, consolidation … and more innovation
What’s trending? From Amazon to new revenue steams, don’t miss these most-read stories.
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Data hubs: The next step for plans that want the most value from their data
Get more from your member data
Technology
Editor’s take – Health care and life sciences: Uncertainty, innovation and a tough conversation about technology
Regulatory uncertainty, disruption and tough questions about EHRs were top of mind in Q1
Healthcare
Health care must-reads: Industry transformation, CBD at the drugstore and more
What’s trending? From defining success to homeless patients, don’t miss these most-read stories.
Healthcare
3 ways your aging client’s pet helps them heal
Companion animals can supplement the work mental health professionals do with elderly people
Healthcare
Trends & Best Practices For B2B Digital Marketing in Health Care
A discussion of our most recent webinar topics including; trends in digital, social media platforms, content marketing, and challenges.
Healthcare
Health care CIOs balance innovation and keeping the lights on
A rapidly accelerating pace of change, competing organizational priorities and the need to keep the ship afloat even as they innovate keeps today’s health care CIOs busier than ever.
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Why big data can be a game-changer for Medicare Advantage plans
How big data can help Medicare Advantage plans
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How MA plans can get ahead of the curve on appeals and grievances
How MA plans can improve management of appeals and grievances
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Supercharge your automation to better address MA member needs
Improving customer experience with automation
Providers
The year in health care, according to our payer, provider and IT readers
What matters to health care's movers and shakers? SmartBrief's data provides an interesting snapshot of trends in 2018 and what will matter in 2019.
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How MA plans can win member loyalty during the new extended open enrollment period
How MA plans can improve onboarding and patient engagement
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How better patent data helps generic and innovator firms in today’s cut-throat markets
How better patent data helps pharmaceutical companies
Healthcare
The one trend that matters for every health care leader
Companies that put consumers first are positioned for success
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Medicare Advantage plans can get ahead with better data and claims member management
Better coordination of benefits for MA plans
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Diabetes education can improve patient health, lower costs
Helping patients better manage their diabetes
Healthcare
What’s hot in health care digital marketing?
Health care organizations that provide timely, relevant industry updates will position themselves well as an essential resource for their customers.
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Hiring a health plan consultant? Follow these tips to select a consultant and make the most out of the investment
How to hire a health plan consultant
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Avoiding Nutrient Depletion From Common Medications
Avoiding nutrient depletions with common medications
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Why health plans must rein in unnecessary DTC testing
How health plans can limit inappropriate DTC testing
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QI protocol enables imaging centers to improve cancer care
When imaging practices know their rates of radiotracer infiltration, they can take action to improve patient care.
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Study spotlights variable injection quality in medical imaging
Radiotracer infiltration is a silent, but potentially serious, problem in PET/CT imaging, but technology offers a solution.
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Rationalize your plan’s approach to risk adjustment
Accurate submissions allow the health plan to maximize revenue, but plans often don't have the right technology in place.
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The new health care consumer is here to stay
Health plans that invest in decision support technology will connect and get consumers into the right plans for them.
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How longitudinal analysis can boost payment integrity programs
When data mining programs take a broader view at claims, the health insurance overpayment problem shrinks.
Healthcare
6 Steps to a Successful Digital Marketing Plan
The importance of digital marketing in health care
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Custom concept development: The key to overpayment recovery ROI
Overpayment identification is not the place for a one-size-fits-all solution.
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Educated, engaged patients, better diabetes outcomes
Education is a key aspect of chronic disease care, and patients with diabetes need it at 4 key times.
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Meet the challenges of health care today
It's a dynamic time in health care, and providers that leverage the right tools and tech won't get left behind.
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Big data and AI are powerful tools in the fight against health care fraud
Fraud, waste and abuse is a costly problem in health care, but data, analytics and AI could turn the tide.
Healthcare
5 trends reshaping health care (and your job) this year
Health care is changing fast, but marketers who stay on top of these key trends will remain relevant.
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OA knee bracing reimbursement: Challenges and opportunities
Osteoarthritis bracing options are getting better, but reimbursement doesn't always support patient choice.
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Build a better Medicare Advantage enrollment experience
How an end-to-end purpose-built MA enrollment solution can improve market share and the consumer experience.
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Integrated OTC benefits: A prescription for customer satisfaction
How supplemental OTC can engage consumers, improve retention and set health plans apart