Customers
“Succession” lesson: Using your own product
When's the last time you tried one of your own products, be it a service or physical item? Going through the customer experience can be an eye-opener, says Denise Lee Yohn.
Customers
Customers
Customers are partners. Believe otherwise at your peril
Companies that don't view customers as partners may find they won't be so loyal when a crisis hits and they need them, Larry Robertson writes.