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Strategy

Strategy

You’ll never get there

For leaders and organizations, the job is rarely done. That's the point: Long-term thinking is less about doing something than being something.

Strategy

The status quo is over

Leadership cannot pine for the status quo, not when the coronavirus pandemic has upturned our world and social unrest has revealed inequities and injustics. Are you prepared to lead into the new and unknown?

Strategy

Brand opportunities in a crisis

Your brand doesn't have to be idled by the coronavirus. In fact, the actions you take now can ensure your brand weathers this storm and rebounds more quickly.

Strategy

Leadership by fools

The failure of Brandless shouldn't obscure the larger strategy lesson: If you’re going to do something groundbreaking, you must be willing to at first be thought a fool.

Strategy

Leading from zero

Go beyond zero-based budgeting to rethinking your entire operation from zero: " Zero customers. Zero employees. Zero revenue."

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