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Leaders must animate the vision

When you weave the emotional connection to what matters most to the buyer together with the logical case for change, you animate the vision. You breathe life into it by making it more concrete.


The advantage of disadvantage

Seeking innovation in frustration is an evergreen method of creating change. And there’s one other benefit: It keeps you from feeling sorry for yourself.


Strategy by metaphor

Creativity is often simply the combination of two previously unrelated ideas, so it can indeed be enlightening to ask, “How could we apply the Uber model to our industry?”


Momentum beats perfection

People want to be a part of something when it’s moving forward. You can’t kick-start a car, or a company, without momentum. So get moving.

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