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Strategy

Strategy

What’s the ROI? Wrong question

When ROI can’t be calculated with reasonable certainty, don’t give into the temptation to fudge the numbers or, worse, kill the initiative. Instead, ask a second question: “What’s the RONI -- the Risk of Not Investing?”

Strategy

Are you thinking or just doing?

SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big...

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