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What’s the ROI? Wrong question

When ROI can’t be calculated with reasonable certainty, don’t give into the temptation to fudge the numbers or, worse, kill the initiative. Instead, ask a second question: “What’s the RONI -- the Risk of Not Investing?”


Are you thinking or just doing?

SmartBrief is partnering with Big Think to create a weekly video spotlight in SmartBrief on Leadership called “VIP Corner: Video Insights Powered by Big...

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