Public Relations
Opinion: The reality brands must face amid America’s culture war
How brands can support the LGBTQI+ community and discourage violence without pandering to far-right extremists.
Marketing
Digital Technology
Ethical AI: How to disrupt data injustice worldwide
Creating ethical AI is an issue for all – not just tech. To bring ethics into AI development, Boathouse’s Karen Baker looks at the need to incorporate design justice.
Sponsored
The power of technology in retail merchandising
How to maximize sales by placing products in their sweet spot.
Marketing
How to become a marketing industry thought leader
Being a marketing industry thought leader is within your grasp – if you follow these three tips from Rashan Dixon.
Sponsored
Four tips to engaging with your customers post-purchase
How to keep customers coming back for more after their initial purchase.
Social Media
How de-influencers and influencers affect brand collaborations
Learn how de-influencers and influencers play a part in brand marketing
Marketing
See like a concierge: Ford’s massive transformation from product to experience
Allen Adamson offers a case study at how Ford Motor Co. created a “concierge service” experience for car-buyers.
Marketing
The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy
Diversifying content marketing efforts through videos, webinars, white papers, and blogs will allow you to stand our from competitors.
Marketing
How marketing agencies can overcome 2023’s challenges
Here are 4 ways that marketing agencies can think creatively to overcome the latest wave of challenges.
Digital Technology
Nature abhors a vacuum
Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.
Digital Technology
Generative AI: We’ve been here before
Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. Learn why and two trends that will emerge.
Sponsored
Smart tech investments to improve your ecommerce experience
Smart tech investments to improve your ecommerce experience
Marketing
Eye on new shifts in Chinese consumer habits in 2023
Changes in shopping habits by the Chinese consumer offers untapped potential for global brands. Azoya’s Franklin Chu looks at the 2023 trends.
Marketing
What’s all the hype about customer experience?
There's a lot of hype around customer experience, which can mean different things to different departments. For sales and marketing, CX is about exceeding customer expectations at every step of their journey, and carrying the customer through that process efficiently.
Social Media
Grow your profits and social impact with the “Influencer Effect”
Paul Katz explores how what he calls the “influencer effect” can help boost revenue, awareness and community support for brands.
Marketing
Where’s all the Hispanic marketing?
Despite the growing influence of Hispanics in the US, there seems to be little focus by brands on this demographic. SmartBrief explores why brands should devote more resources to Hispanic marketing and best practices.
Marketing
Marketers, publishers, agencies: It’s time to truly be customer-first
It’s only when agencies, publishers and marketers prioritize empathy will they truly have a customer-first advertising approach, writes Infillion’s Christa Carone.
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Creating a seamless journey between online to in-person shopping
A look at the integration of online and in-person shopping.
Sponsored
How AI can personalize the shopping experience
How ecommerce retailers use AI to improve customer satisfaction.
Social Media
How to use negative reviews to create customer loyalty
While no one likes receiving negative reviews, often they contain important information. Here’s how to use even negative reviews to your company’s advantage.
Sponsored
Talk about close to home: What consumers expect from their furniture brands in 2023
A conversation with Jay Symonds, Head of Home & Sporting Goods Advertising at Amazon Ads.
Digital Technology
How to leverage marketing data automation in 2023
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
Digital Technology
Marketing data isn’t a set it and forget it
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
Marketing
Don’t forget marketing when it comes to renewing business
A surprising number of companies don’t leverage their marketing teams in the renewal process, but continuously marketing to existing customers can pay off. Here are a few marketing tactics that you can start using now to help keep customers coming back again and again.
Marketing
Rihanna’s Super Bowl show was a win-win but …
Rihanna's Super Bowl 2023 show scored big but a deeper dive shows how it could’ve been even better.
Social Media
Which brands won the social media Super Bowl?
In the biggest TV event in years, find out which brands scored big on social media during Super Bowl 2023.
Digital Technology
Why using CTV to extend ad reach for the Super Bowl is a smart play
Here’s why CTV is a cost-effective way for advertisers of all sizes to reach their audiences during and after the Super Bowl.
Marketing
How will Super Bowl ads fare with multicultural audiences?
Larry Adams of X_Stereotype reveals how Super Bowl ads year fare when examined by his company’s AI-based platform that analyzes bias, purchase intent and likeability.
Digital Technology
Dear CMO … 2023 privacy spotlights from a DPO
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
Digital Technology
Should AI be used for content creation?
AI content generation has become a major marketing topic already in 2023. However, with any new tool, there are ethical, legal and quality considerations.
Marketing
3 marketing trends to watch in 2023
Check out SmartBrief's top 3 marketing trends to watch out for in 2023.
Marketing
Amazon best practices for maximizing sales
With 35% of shoppers discovering new brands on Amazon, a solid sales strategy there is a must. Follow these Amazon best practices to boost your e-commerce sales.
Public Relations
Contributed content: Why it’s worth your time
In a time when media staffs are spread thin, contributed content can help brands share thought leadership while giving media outlets helpful stories for readers.
Social Media
ICYMI for week-ending Jan. 27: Social media how-tos & news
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
Digital Technology
7 ways ChatGPT can level up your marketing
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Marketing
Q&A: How to develop recession-proof marketing
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Marketing
4 ways to inject more empathy into the new business pitch
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
Marketing
2023: 3 content marketing trends
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Social Media
ICYMI for week-ending Jan. 13: Social media news & trends
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Marketing
How ad agencies can prevent quiet quitting
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.
Digital Technology
3 ways publishers can create a premium ad experience to drive revenue
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.