Social Media
ICYMI: Latest changes, trends and news on social media platforms
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
Marketing
Digital Technology
Personalization has changed the face of e-commerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Marketing
Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Marketing
Why brands need to stop being afraid of social activism
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
Digital Technology
Why AI/ML is a game changer for content marketing
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
Marketing
2022 Singles Day: What brands and retailers need to know
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Social Media
8 best social media lead gen techniques
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
Sponsored
The Gift of Influence, A Powerful Path to Lead: A Q&A with author Tommy Spaulding
This post is sponsored by Penguin Random House Every interaction one has is an opportunity to make a positive impact. If you knew that...
Marketing
Nonprofits’ purpose in purpose-driven marketing
A conversation with ANA Nonprofit Federation & Center for Ethical Marketing's Senny Boone.
Marketing
Marketing agencies are talking mental health, but what are we doing about it?
The Shipyard’s Rick Milenthal details 5 steps leaders at marketing agencies can take to support the mental health of their people.
Digital Technology
Competition sucks … but it does make us better
While painful for those involved, competition among rivals is what’s driving today’s marketing innovation.
Social Media
Thinking of jumping in on that trending topic?
Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.
Marketing
Why communication professionals should partner with a local school
Here's how marketing communications pros can help give students a leg-up on the job market and real-world experience by connecting with their local universities and colleges.
Marketing
How to use content marketing to increase brand awareness
The Content Marketing Institute survey weighs in on the value of content marketing for brands.
Marketing
Marketing 101: Ask me anything
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Marketing
What should B2B marketers prioritize in 2023?
Why the employee experience and brand purpose should take center stage next year.
Digital Technology
Putting the cookie back in the jar isn’t going to work
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Marketing
Marketing experts share their 2023 trends
Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.
Brands & Campaigns
Why Douyin’s growth is soaring in China
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.
Digital Technology
How your organization can benefit from integrated sales data
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
Digital Technology
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
Social Media
Reverse-engineering influencer marketing for a Web3 world
Kent Lewis details 5 strategies that will help marketers identify and engage credible, authentic influencers for your Web3 and social media platforms.
Sponsored
Does your password policy align with NIST recommendations?
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Marketing
4 ways to become a creative problem-solver
Ulli Appelbaum offers four simple ways you can overcome mental biases and become a better creative problem solver.
Digital Technology
Report: How marketers can alleviate data privacy concerns
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
Marketing
How to craft a value proposition for your brand
A value proposition clearly defines the benefits of your product or service. By identifying this value early in your brand’s development, you can figure out how to most effectively position your business to attract customers.
Marketing
Why marketers need to ensure disability is part of the mix
A Capterra study found that 83% of businesses are ramping up access for people with disabilities within digital marketing.
Marketing Strategy
4 ways marketers can prepare for 2023
As 2023 approaches, marketers must understand what's important to consumers and be prepared to shift strategies to address them. Here are four trends to watch.
Social Media
How to build better relationships with influencers
Influencer marketing has evolved. What marketers need to know to shape strategy.
Marketing
Brands experiment with audio ad interactivity
How audio is helping marketers turn audience heads.
Marketing Strategy
How marketing associations see 2023 shaping up
Marketing trends are ever changing. So, SmartBrief sought and received input from HMC, PRSA and ANA on what trends they see for 2023.
Marketing
Out-of-home advertising continues to make a comeback
Public transportation, hotels and resorts led the growth in OHH industry categories.
Marketing
Brands engage with gamers
Why in-game advertising and game tie-ups should matter to marketers.
Sponsored
Antronix gears up for SCTE Cable-Tec Expo
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
Marketing
Scholarships help brands reach Gen Z
How marketers are using scholarships to build brand trust and connections with this demographic.
Social Media
How Instagram users interact and connect with brands
Instagram brings people and brands closer, survey finds.
Digital Technology
Targeting and transparency: Marketing privacy-forward advertising
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
Marketing
A marketer’s cheat sheet to back-to-school shoppers?
Parents are ready to open their wallets for BTS. What brands should know about their shopping preferences.
Digital Technology
Retail media ad market poised for growth
In-Store Marketplace launches to simplify retail media ad inventory access.
Public Relations
How important is a good client bio in media pitches?
With a strong client bio, publicists can establish a client's credibility and make them more appealing to the publication you are pitching.