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In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. SmartBrief explores how marketing teams should be discussing and implementing DE&I strategies.
In this interview, we speak with Claire Darley, Adobe SVP Digital Media Sales & Customer Support Worldwide.
Azoya’s Franklin Chu explores the meaning, benefits and potential pitfalls of Alibaba’s new strategy and what it means for global ecommerce.
In today's digitized marketing world, where clicks and pixels are the metrics of success and AI is a growing concern, is it worth looking back at the fundamentals and history of marketing?
Understanding the importance of innovative strategies in today's fast-paced and technology-driven world.
If you sell on Amazon, you know that you need an omnichannel strategy? But how? Emplicit’s Seb Lyner looks at the benefits and how-tos of off-Amazon advertising.
Technologist Janelle Shane showcases the blind spots AI still has and digs into the strange situations they can produce.
Since before the days when Blue Coal brought The Shadow’s adventures to radio listeners and Little Orphan Annie reminded kids to drink their Ovaltine,...
Generative AI is making its mark across various industries, and marketing is no exception. This blog post delves into the technology's pervasive influence and profound impact on the marketing landscape.
Retail media is evolving fast – and Brandcrush’s Teresa Aprile details three key opportunities: in-store revival, off-site audiences and standards for measurement and process.
Take your small business to the next level with generative AI
Uncover radio and podcast PR strategies to amplify your message. Learn the importance of precise language, storytelling, engagement & online platform leverage
Explore how the emergence of the chief revenue officer role affects marketing and how marketing and sales teams can benefit from this “merger.”
It’s time to take an in-depth look at AI with the SmartBrief AI Impact Summit, Sept. 27 to 28, 2023. Check out the keynotes, marketing- and tech-related sessions and register now.
Most companies think it's easier to outsource most of their marketing efforts, but with the right team in place, in-house marketing can be the best option. Here are the tasks that brave brands can master themselves.
The Shipyard’s Lance Porigow offers an 8-step process of how you can engineer brand love to help drive consistent and predictable growth.
Through several do’s and don’ts, Codecrew’s Alex Martin shows how to turn promotional emails into a beacon of friendliness amidst the frigid, impersonal sea of text.
Unlock the power of digital literacy: A guide for SMBs.
Luxury products offer B2B marketers an opportunity to generate additional demand through consumer marketing methods.
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of...
A community-driven approach to branding and retail is helping brands succeed in China. With community input brands are able to build loyalty.
Users generated content can help marketing leaders create authentic customer connections while reducing marketing spend.
Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.
For publishers to diversify their revenue streams, they have to know their audience and their content, before they can generate competition.
How transparency, honesty and authenticity in social media marketing lead to brand loyalty with consumers.
Global organizations can cut their expenses (without sacrificing quality) by reducing their translation costs with the help of trusted language service providers.
Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness. Here are some of the top trends in B2B influencer marketing.
Here are five ways that marketers can incorporate QR codes to improve customer experience and gain insights.
The Shipyard’s Lauren Arnold details three forward-leaning strategies that financial brands must take for their marketing to get noticed.
Writing guest articles is a smart way to showcase your thought leadership and earn valuable exposure. Otter PR’s Amanda Reseburg offers several tips to write effective pieces.
Here is a three-pronged approach for content marketers to develop copy and content to engage with readers and keep them coming back.
How brands can support the LGBTQI+ community and discourage violence without pandering to far-right extremists.
Creating ethical AI is an issue for all – not just tech. To bring ethics into AI development, Boathouse’s Karen Baker looks at the need to incorporate design justice.
How to maximize sales by placing products in their sweet spot.
Being a marketing industry thought leader is within your grasp – if you follow these three tips from Rashan Dixon.
How to keep customers coming back for more after their initial purchase.
Learn how de-influencers and influencers play a part in brand marketing
Allen Adamson offers a case study at how Ford Motor Co. created a “concierge service” experience for car-buyers.
Diversifying content marketing efforts through videos, webinars, white papers, and blogs will allow you to stand our from competitors.
Here are 4 ways that marketing agencies can think creatively to overcome the latest wave of challenges.
Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.
Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. Learn why and two trends that will emerge.