Instagram, Google and P&G: Brands embrace inclusion
As America becomes more diverse, inclusivity is mission critical.
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As America becomes more diverse, inclusivity is mission critical.
CMOs have a reasonably positive outlook on their allocated marketing dollars.
Have you wondered how COVID-19 spiked subscription services?
How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.
Marriott is the first hospitality brand to develop a media network to help brands tap its first-party data and gain access to captive audiences in the travel market.
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
In this interview, Christy Marble shares how brands can use data-driven marketing to engage and delight customers.
The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.
As consumers travel for this busy wedding season, many of them are looking for deals.
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Event marketing transformed dramatically during the pandemic, with today's attendees expecting personalized experiences virtually and in person.
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.
Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.
The opportunities in podcast advertising are expanding, even as Facebook steps away from its nascent platform to prioritize video.
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.
Many consumers are stressed about purchasing amid high rates of inflation. Here's how marketers should adjust their strategies.
We asked marketing leaders and hiring managers for their best advice on how to advance your marketing career. Here are their top five tips.
Amazon is the giant that sets the bar higher and higher for retailers. But what is the Amazon retail end game? Is there a clear vision?
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered on human connections.
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Samsung's ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Forrester's most recent survey of B2B marketing leaders finds that their top priority is addressing shifts in buyer behavior.
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
The growth of e-commerce is making returns a massive problem for retailers. They need a strategic plan to curb it.
Connected TV presents a growing opportunity for marketers to reach audiences digitally, according to the Interactive Advertising Bureau.
The creator economy is growing, and so are advertising opportunities within it.
Brand IP in mobile games are a huge opportunity to grow audiences and deepen engagement. Here's how it works.
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.
Mobile push notifications are a key re-engagement tool for mobile marketers, a recent survey reveals.
Outsourcing your SEO? Think again. Eli Schwartz offers five reasons to keep your SEO in-house.
Elon Musk wants to switch Twitter over to a subscription model, which could affect advertising on the platform.
Dove's latest campaign focuses on self esteem and social media, issues that align with the brand's values.
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from "deceptive marketing" tactics targeting children.