What reading trends mean for content marketers
Here is a three-pronged approach for content marketers to develop copy and content to engage with readers and keep them coming back.
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Here is a three-pronged approach for content marketers to develop copy and content to engage with readers and keep them coming back.
How brands can support the LGBTQI+ community and discourage violence without pandering to far-right extremists.
Creating ethical AI is an issue for all – not just tech. To bring ethics into AI development, Boathouse’s Karen Baker looks at the need to incorporate design justice.
How to maximize sales by placing products in their sweet spot.
Being a marketing industry thought leader is within your grasp – if you follow these three tips from Rashan Dixon.
How to keep customers coming back for more after their initial purchase.
Learn how de-influencers and influencers play a part in brand marketing
Allen Adamson offers a case study at how Ford Motor Co. created a “concierge service” experience for car-buyers.
Diversifying content marketing efforts through videos, webinars, white papers, and blogs will allow you to stand our from competitors.
Here are 4 ways that marketing agencies can think creatively to overcome the latest wave of challenges.
Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.
Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. Learn why and two trends that will emerge.
Smart tech investments to improve your ecommerce experience
Changes in shopping habits by the Chinese consumer offers untapped potential for global brands. Azoya’s Franklin Chu looks at the 2023 trends.
There's a lot of hype around customer experience, which can mean different things to different departments. For sales and marketing, CX is about exceeding customer expectations at every step of their journey, and carrying the customer through that process efficiently.
Paul Katz explores how what he calls the “influencer effect” can help boost revenue, awareness and community support for brands.
Despite the growing influence of Hispanics in the US, there seems to be little focus by brands on this demographic. SmartBrief explores why brands should devote more resources to Hispanic marketing and best practices.
It’s only when agencies, publishers and marketers prioritize empathy will they truly have a customer-first advertising approach, writes Infillion’s Christa Carone.
A look at the integration of online and in-person shopping.
How ecommerce retailers use AI to improve customer satisfaction.
While no one likes receiving negative reviews, often they contain important information. Here’s how to use even negative reviews to your company’s advantage.
A conversation with Jay Symonds, Head of Home & Sporting Goods Advertising at Amazon Ads.
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
A surprising number of companies don’t leverage their marketing teams in the renewal process, but continuously marketing to existing customers can pay off. Here are a few marketing tactics that you can start using now to help keep customers coming back again and again.
Rihanna's Super Bowl 2023 show scored big but a deeper dive shows how it could’ve been even better.
In the biggest TV event in years, find out which brands scored big on social media during Super Bowl 2023.
Here’s why CTV is a cost-effective way for advertisers of all sizes to reach their audiences during and after the Super Bowl.
Larry Adams of X_Stereotype reveals how Super Bowl ads year fare when examined by his company’s AI-based platform that analyzes bias, purchase intent and likeability.
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
AI content generation has become a major marketing topic already in 2023. However, with any new tool, there are ethical, legal and quality considerations.
Check out SmartBrief's top 3 marketing trends to watch out for in 2023.
With 35% of shoppers discovering new brands on Amazon, a solid sales strategy there is a must. Follow these Amazon best practices to boost your e-commerce sales.
In a time when media staffs are spread thin, contributed content can help brands share thought leadership while giving media outlets helpful stories for readers.
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.