Social Media
Pay inequity is a problem in the influencer market
Marketers must develop policies that combat pay inequity, which is rampant in the social media economy.
Marketing
Marketing
Going green becomes mainstream for brands
How purpose-driven brands can connect with consumers.
Social Media
The power of small moments for brands on social media
RPA’s Quinn Rufener explores how some of the latest viral moments across social media have revealed a few guiding principles for brands looking to seize these moments in ways that are true to who they are and what they stand.
Brands & Campaigns
Instagram, Google and P&G: Brands embrace inclusion
As America becomes more diverse, inclusivity is mission critical.
Marketing
Gartner: Marketing budgets up, focused on hybrid channels
CMOs have a reasonably positive outlook on their allocated marketing dollars.
Digital Technology
What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
Marketing
Lessons from the rise and fall (and rise again) of Abercrombie & Fitch
How did retail giant Abercrombie & Fitch – its business and brand – come crashing down only to rise again? Maryville University’s associate professor of communication Dustin York explores how it happens and key brand lessons.
Marketing
Marketing in video games requires smart strategy
Brands should embrace in-game advertising because this billion-dollar industry has high engagement and user interaction.
Marketing
How marketers can work with diverse media suppliers
A new guide from the 4A’s, ANA and AIMM details the why and how brands and agencies should work with media owned by diverse and multicultural demographic groups.
Brands & Campaigns
Marriott network avails first-party data
Marriott is the first hospitality brand to develop a media network to help brands tap its first-party data and gain access to captive audiences in the travel market.
Marketing Strategy
Advertising to Gen Z? Personalize it
Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study.
Marketing Strategy
Q&A: Pantheon’s CMO on data-driven marketing
In this interview, Christy Marble shares how brands can use data-driven marketing to engage and delight customers.
Social Media
Social platforms unite in anti-drug effort
The major social media platforms are joining forces to launch an awareness campaign around synthetic drugs.
Marketing
Wedding travel spurs excitement, anxiety
As consumers travel for this busy wedding season, many of them are looking for deals.
Digital Technology
What does omnichannel retail really mean today?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Digital Technology
3 reasons podcast advertising is taking off
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.
Brands & Campaigns
PepsiCo, Pizza Hut team up on mobile game
PepsiCo and Pizza Hut are the latest brands to engage audiences through mobile games and online sports content.
Marketing Strategy
Event marketing in the Zoom era
Event marketing transformed dramatically during the pandemic, with today's attendees expecting personalized experiences virtually and in person.
Marketing Strategy
Music enhances shopping experience
Music can be an important part of the customer experience for small businesses, a Spotify study recently highlighted.
Brands & Campaigns
Rockstar treads carefully in Hispanic ad campaign
The beverage company demonstrates how to partner with influencers for effective multicultural marketing.
Marketing Strategy
Q&A: Career advice from Optimizely’s CMO
Kirsten Allegri Williams tells SmartBrief that the role of chief marketing officers is growing and offers advice for aspiring CMOs.
Marketing Strategy
Podcasts are growing, even as Facebook draws back
The opportunities in podcast advertising are expanding, even as Facebook steps away from its nascent platform to prioritize video.
Social Media
6 tips for social media imperfection
Meta says brands can undermine their social media marketing strategy when they aim for perfection. Instead, be unpolished.
Marketing
Inflation is making purchases stressful, survey finds
Many consumers are stressed about purchasing amid high rates of inflation. Here's how marketers should adjust their strategies.
Marketing
Career advice from 7 marketing leaders
We asked marketing leaders and hiring managers for their best advice on how to advance your marketing career. Here are their top five tips.
Marketing
What is the Amazon retail game plan?
Amazon is the giant that sets the bar higher and higher for retailers. But what is the Amazon retail end game? Is there a clear vision?
Media
Why Publicis Groupe bought Profitero
The top ad holding companies are all making big investments in e-commerce as marketers seek to invest in digital retail.
Marketing
The future of marketing jobs
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered on human connections.
Social Media
What social media brands said at NewFronts
Snap, Meta, TikTok and Twitter used this week's NewFronts to make announcements about their branded video opportunities.
Social Media
Lessons from Samsung’s ad controversy
Samsung's ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?
Marketing Strategy
To reach diverse audiences, trust the influencer
Influencers can help brands reach diverse audiences, but only if marketers are willing to trust them.
Marketing Strategy
B2B marketers adjust to shifts in buyer behavior
Forrester's most recent survey of B2B marketing leaders finds that their top priority is addressing shifts in buyer behavior.
Brands & Campaigns
41% of consumers want to shop in virtual worlds
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
Marketing
Retail returns must be reined in
The growth of e-commerce is making returns a massive problem for retailers. They need a strategic plan to curb it.
Marketing Strategy
IAB: As video ad spend soars, connected TV shines
Connected TV presents a growing opportunity for marketers to reach audiences digitally, according to the Interactive Advertising Bureau.
Social Media
What you need to know about the creator economy
The creator economy is growing, and so are advertising opportunities within it.
Brands & Campaigns
In mobile games, it’s a race for the best brand IP
Brand IP in mobile games are a huge opportunity to grow audiences and deepen engagement. Here's how it works.
Digital Technology
Commerce media drives marketing growth
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.
Digital Technology
How mobile marketing is evolving
Mobile push notifications are a key re-engagement tool for mobile marketers, a recent survey reveals.
Digital Technology
5 reasons you might not need an SEO agency
Outsourcing your SEO? Think again. Eli Schwartz offers five reasons to keep your SEO in-house.
Marketing Strategy
What if Elon Musk ditches Twitter advertising?
Elon Musk wants to switch Twitter over to a subscription model, which could affect advertising on the platform.