Sponsored
How AI can personalize the shopping experience
How ecommerce retailers use AI to improve customer satisfaction.
Marketing
Social Media
How to use negative reviews to create customer loyalty
While no one likes receiving negative reviews, often they contain important information. Here’s how to use even negative reviews to your company’s advantage.
Sponsored
Talk about close to home: What consumers expect from their furniture brands in 2023
A conversation with Jay Symonds, Head of Home & Sporting Goods Advertising at Amazon Ads.
Digital Technology
How to leverage marketing data automation in 2023
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
Digital Technology
Marketing data isn’t a set it and forget it
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
Marketing
Don’t forget marketing when it comes to renewing business
A surprising number of companies don’t leverage their marketing teams in the renewal process, but continuously marketing to existing customers can pay off. Here are a few marketing tactics that you can start using now to help keep customers coming back again and again.
Marketing
Rihanna’s Super Bowl show was a win-win but …
Rihanna's Super Bowl 2023 show scored big but a deeper dive shows how it could’ve been even better.
Social Media
Which brands won the social media Super Bowl?
In the biggest TV event in years, find out which brands scored big on social media during Super Bowl 2023.
Digital Technology
Why using CTV to extend ad reach for the Super Bowl is a smart play
Here’s why CTV is a cost-effective way for advertisers of all sizes to reach their audiences during and after the Super Bowl.
Marketing
How will Super Bowl ads fare with multicultural audiences?
Larry Adams of X_Stereotype reveals how Super Bowl ads year fare when examined by his company’s AI-based platform that analyzes bias, purchase intent and likeability.
Digital Technology
Dear CMO … 2023 privacy spotlights from a DPO
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
Digital Technology
Should AI be used for content creation?
AI content generation has become a major marketing topic already in 2023. However, with any new tool, there are ethical, legal and quality considerations.
Marketing
3 marketing trends to watch in 2023
Check out SmartBrief's top 3 marketing trends to watch out for in 2023.
Marketing
Amazon best practices for maximizing sales
With 35% of shoppers discovering new brands on Amazon, a solid sales strategy there is a must. Follow these Amazon best practices to boost your e-commerce sales.
Public Relations
Contributed content: Why it’s worth your time
In a time when media staffs are spread thin, contributed content can help brands share thought leadership while giving media outlets helpful stories for readers.
Social Media
ICYMI for week-ending Jan. 27: Social media how-tos & news
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
Digital Technology
7 ways ChatGPT can level up your marketing
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Marketing
Q&A: How to develop recession-proof marketing
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Marketing
4 ways to inject more empathy into the new business pitch
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
Marketing
2023: 3 content marketing trends
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Social Media
ICYMI for week-ending Jan. 13: Social media news & trends
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Marketing
How ad agencies can prevent quiet quitting
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.
Digital Technology
3 ways publishers can create a premium ad experience to drive revenue
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
Digital Technology
NFTs & Web3: What does 2023 hold for brand marketers?
While NFTs took a hit in 2022, Kent Lewis looks at how forward-thinking brands can still find value in them while also taking advantage of Web3 capabilities.
Marketing
Managing Your B2B Marketing Budget in 2023
There are myriad considerations when crafting an effective marketing budget, and many are out of any one person’s control. Here are some tips for managing your budget as we head into an unpredictable new year.
Marketing
How to propel long-term marketing success in a recession
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
Marketing
AR meets billboards: 2023 trends in OOH advertising
From augmented reality to neuroscience, KEVANI founder Kevin Bartanian breaks down 2023 OOH trends in advertising.
Marketing
Top 4 trends in loyalty and engagement for 2023
Discover how customer loyatly and engagement programs can boost your brand.
Social Media
ICYMI for week-ending Dec. 16: Social media news & trends
Just ICYMI, SmartBrief recaps the week’s social media news, from TikTok and Twitter, to Reels, Facebook and more, for the week ending Dec. 16, 2022.
Marketing
Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Social Media
Top 5 social media trends for 2023
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
Marketing
Should you cash in on the rise of retail media networks?
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
Social Media
ICYMI: Social media news & trends for week ending Dec. 9
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Digital Technology
How to use AI-based translation in your marketing strategy
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Social Media
ICYMI: Social platform news & trends for week ending Dec. 2
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Social Media
ICYMI: Latest changes, trends and news on social media platforms
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
Digital Technology
Personalization has changed the face of e-commerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Marketing
Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Marketing
Why brands need to stop being afraid of social activism
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.