Marketing

People are reading less than ever: What this means for content marketers

Marketing

What reading trends mean for content marketers

Here is a three-pronged approach for content marketers to develop copy and content to engage with readers and keep them coming back.

The reality all brands must face amid America’s culture war

Public Relations

Opinion: The reality brands must face amid America’s culture war

How brands can support the LGBTQI+ community and discourage violence without pandering to far-right extremists.

Digital Technology

Ethical AI: How to disrupt data injustice worldwide

Creating ethical AI is an issue for all – not just tech. To bring ethics into AI development, Boathouse’s Karen Baker looks at the need to incorporate design justice.

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The power of technology in retail merchandising

How to maximize sales by placing products in their sweet spot.

Marketing

How to become a marketing industry thought leader

Being a marketing industry thought leader is within your grasp – if you follow these three tips from Rashan Dixon.

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Four tips to engaging with your customers post-purchase

How to keep customers coming back for more after their initial purchase.

Marketing

See like a concierge: Ford’s massive transformation from product to experience

Allen Adamson offers a case study at how Ford Motor Co. created a “concierge service” experience for car-buyers.

iPhone filming a video of a girl in the background surrounded by microphones and video lighting poles

Marketing

The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy

Diversifying content marketing efforts through videos, webinars, white papers, and blogs will allow you to stand our from competitors.

Marketing

How marketing agencies can overcome 2023’s challenges

Here are 4 ways that marketing agencies can think creatively to overcome the latest wave of challenges.

Programmatic adtech has been a vital advertising innovation – but more improvements are needed.

Digital Technology

Nature abhors a vacuum

Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.

Digital Technology

Generative AI: We’ve been here before

Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. Learn why and two trends that will emerge.

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Smart tech investments to improve your ecommerce experience

Marketing

Eye on new shifts in Chinese consumer habits in 2023

Changes in shopping habits by the Chinese consumer offers untapped potential for global brands. Azoya’s Franklin Chu looks at the 2023 trends.

Marketing

What’s all the hype about customer experience?

There's a lot of hype around customer experience, which can mean different things to different departments. For sales and marketing, CX is about exceeding customer expectations at every step of their journey, and carrying the customer through that process efficiently.

Marketing

Where’s all the Hispanic marketing?

Despite the growing influence of Hispanics in the US, there seems to be little focus by brands on this demographic. SmartBrief explores why brands should devote more resources to Hispanic marketing and best practices.

Marketing

Marketers, publishers, agencies: It’s time to truly be customer-first

It’s only when agencies, publishers and marketers prioritize empathy will they truly have a customer-first advertising approach, writes Infillion’s Christa Carone.

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Creating a seamless journey between online to in-person shopping

A look at the integration of online and in-person shopping.

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How AI can personalize the shopping experience

How ecommerce retailers use AI to improve customer satisfaction.

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Talk about close to home: What consumers expect from their furniture brands in 2023

A conversation with Jay Symonds, Head of Home & Sporting Goods Advertising at Amazon Ads.

Digital Technology

How to leverage marketing data automation in 2023

Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.

Digital Technology

Marketing data isn’t a set it and forget it

With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.

image of desk with a computer on it. The computer screen reads "what our customers say"

Marketing

Don’t forget marketing when it comes to renewing business

A surprising number of companies don’t leverage their marketing teams in the renewal process, but continuously marketing to existing customers can pay off. Here are a few marketing tactics that you can start using now to help keep customers coming back again and again.