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Marketers: Get all in on AI

It’s time to take an in-depth look at AI with the SmartBrief AI Impact Summit, Sept. 27 to 28, 2023. Check out the keynotes, marketing- and tech-related sessions and register now.


How to conduct a mid-year marketing checkup

Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.


The latest trends in B2B Influencer Marketing

Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness. Here are some of the top trends in B2B influencer marketing.


Tips for writing guest articles

Writing guest articles is a smart way to showcase your thought leadership and earn valuable exposure. Otter PR’s Amanda Reseburg offers several tips to write effective pieces.

Digital Technology

Nature abhors a vacuum

Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.

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