Digital Technology
The new nature of creativity + AI: Bring it
AI “is expanding our understanding of creativity at all levels,” writes Vu Dang of SCS. Dang dives into how AI can enhance creativity; not just save time.
Marketing
Marketing
It’s Time for a B2B Content Audit
Have you taken a look at your original content recently? If not, you're probably overdue for an audit. Content audits are recommended every three to six months. This might seem like a daunting task but we'll show you how to do it.
Marketing
Benefits and challenges of influencer marketing
In a social media-obsessed world, influencers are becoming increasingly common and brands are taking notice. Carl Garner-Watts discusses the benefits and challenges of influencer marketing brands face.
Marketing
Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers
Azoya’s Franklin Chu explores how and where the Chinese economy is recovering and how brands can make the most of Singles' Day 2023.
Marketing
Will Threads unravel despite the Twitter/X exodus?
Marketing thought leader Kent Lewis takes a deep dive into Meta’s Threads app, including best practices and what the future may hold.
Marketing
Don’t call us consumers. We want to create.
Creation is the future of consumption, writes Doe Anderson’s Jennifer Billiot Garrett, who also offers several examples to prove her case.
Marketing
Brand partnerships: Epic crossovers every business needs
Brand partnerships are key to unlocking unlimited possibilities when it comes to building a brand's audience. SmartNews’ AJ Brustein dives into 3 factors that consumer-facing brands must keep in mind in order to get the most out of their collaborations.
Marketing
Why DE&I is integral for your marketing strategy
In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. SmartBrief explores how marketing teams should be discussing and implementing DE&I strategies.
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Q&A with Claire Darley: Effective leadership for female entrepreneurs
In this interview, we speak with Claire Darley, Adobe SVP Digital Media Sales & Customer Support Worldwide.
Marketing
What Alibaba’s new strategy means for global ecommerce
Azoya’s Franklin Chu explores the meaning, benefits and potential pitfalls of Alibaba’s new strategy and what it means for global ecommerce.
Marketing
Why understanding the history of marketing matters today
In today's digitized marketing world, where clicks and pixels are the metrics of success and AI is a growing concern, is it worth looking back at the fundamentals and history of marketing?
Marketing
The secret ingredients for a superb customer service program
Understanding the importance of innovative strategies in today's fast-paced and technology-driven world.
Marketing
How to increase profitability by monetizing off-Amazon advertising
If you sell on Amazon, you know that you need an omnichannel strategy? But how? Emplicit’s Seb Lyner looks at the benefits and how-tos of off-Amazon advertising.
Digital Technology
Giraffes and Rulers and Onesies, Oh My!
Giraffes and Rulers and Onesies, Oh My!
AI guru Janelle Shane puts AI into perspective and tells us why chess isn’t like laundry
Technologist Janelle Shane showcases the blind spots AI still has and digs into the strange situations they can produce.
Marketing
Sponsorship in a technological world
Since before the days when Blue Coal brought The Shadow’s adventures to radio listeners and Little Orphan Annie reminded kids to drink their Ovaltine,...
Digital Technology
The unstoppable rise of generative AI: Transforming the landscape of marketing
Generative AI is making its mark across various industries, and marketing is no exception. This blog post delves into the technology's pervasive influence and profound impact on the marketing landscape.
Digital Technology
Retail media: Why growth is moving off-site and in-store
Retail media is evolving fast – and Brandcrush’s Teresa Aprile details three key opportunities: in-store revival, off-site audiences and standards for measurement and process.
Sponsored
Unlock the power of generative AI for your small business
Take your small business to the next level with generative AI
Marketing
How to get the most out of radio and podcast PR
Uncover radio and podcast PR strategies to amplify your message. Learn the importance of precise language, storytelling, engagement & online platform leverage
Marketing
What does the role of CRO mean for marketing?
Explore how the emergence of the chief revenue officer role affects marketing and how marketing and sales teams can benefit from this “merger.”
Marketing
Marketers: Get all in on AI
It’s time to take an in-depth look at AI with the SmartBrief AI Impact Summit, Sept. 27 to 28, 2023. Check out the keynotes, marketing- and tech-related sessions and register now.
Marketing
10 marketing functions that brands should keep in-house
Most companies think it's easier to outsource most of their marketing efforts, but with the right team in place, in-house marketing can be the best option. Here are the tasks that brave brands can master themselves.
Marketing
Beyond Love Potion #9: How to engineer a path to brand love
The Shipyard’s Lance Porigow offers an 8-step process of how you can engineer brand love to help drive consistent and predictable growth.
Digital Technology
Do’s and don’ts of promotional emails
Through several do’s and don’ts, Codecrew’s Alex Martin shows how to turn promotional emails into a beacon of friendliness amidst the frigid, impersonal sea of text.
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Overcome digital literacy challenges in your small business
Unlock the power of digital literacy: A guide for SMBs.
Marketing
What B2B marketers can learn from luxury brands
Luxury products offer B2B marketers an opportunity to generate additional demand through consumer marketing methods.
Digital Technology
Engaging customers through video games
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of...
Marketing
Community-led brands & retailers aim for success in China
A community-driven approach to branding and retail is helping brands succeed in China. With community input brands are able to build loyalty.
Marketing
Why UGC campaigns may be the answer to the biggest challenges CMOs face this year
Users generated content can help marketing leaders create authentic customer connections while reducing marketing spend.
Marketing
How to conduct a mid-year marketing checkup
Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.
Digital Technology
How publishers can diversify revenue streams
For publishers to diversify their revenue streams, they have to know their audience and their content, before they can generate competition.
Marketing
Social media marketing — authenticity over all
How transparency, honesty and authenticity in social media marketing lead to brand loyalty with consumers.
Marketing
Reduce marketing costs by reducing your translation costs
Global organizations can cut their expenses (without sacrificing quality) by reducing their translation costs with the help of trusted language service providers.
Marketing
The latest trends in B2B Influencer Marketing
Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness. Here are some of the top trends in B2B influencer marketing.
Digital Technology
How to use QR codes to their fullest
Here are five ways that marketers can incorporate QR codes to improve customer experience and gain insights.
Marketing
Why financial brands must now take bigger risks
The Shipyard’s Lauren Arnold details three forward-leaning strategies that financial brands must take for their marketing to get noticed.
Marketing
Tips for writing guest articles
Writing guest articles is a smart way to showcase your thought leadership and earn valuable exposure. Otter PR’s Amanda Reseburg offers several tips to write effective pieces.
Marketing
What reading trends mean for content marketers
Here is a three-pronged approach for content marketers to develop copy and content to engage with readers and keep them coming back.
Marketing
Opinion: The reality brands must face amid America’s culture war
How brands can support the LGBTQI+ community and discourage violence without pandering to far-right extremists.
Digital Technology
Ethical AI: How to disrupt data injustice worldwide
Creating ethical AI is an issue for all – not just tech. To bring ethics into AI development, Boathouse’s Karen Baker looks at the need to incorporate design justice.
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The power of technology in retail merchandising
How to maximize sales by placing products in their sweet spot.
Marketing
How to become a marketing industry thought leader
Being a marketing industry thought leader is within your grasp – if you follow these three tips from Rashan Dixon.