Q&A with Claire Darley: Effective leadership for female entrepreneurs
In this interview, we speak with Claire Darley, Adobe SVP Digital Media Sales & Customer Support Worldwide.
What Alibaba’s new strategy means for global ecommerce
Azoya’s Franklin Chu explores the meaning, benefits and potential pitfalls of Alibaba’s new strategy and what it means for global ecommerce.
Why understanding the history of marketing matters today
In today's digitized marketing world, where clicks and pixels are the metrics of success and AI is a growing concern, is it worth looking back at the fundamentals and history of marketing?
The secret ingredients for a superb customer service program
Understanding the importance of innovative strategies in today's fast-paced and technology-driven world.
How to increase profitability by monetizing off-Amazon advertising
If you sell on Amazon, you know that you need an omnichannel strategy? But how? Emplicit’s Seb Lyner looks at the benefits and how-tos of off-Amazon advertising.
Giraffes and Rulers and Onesies, Oh My!
AI guru Janelle Shane puts AI into perspective and tells us why chess isn’t like laundry
Technologist Janelle Shane showcases the blind spots AI still has and digs into the strange situations they can produce.
The unstoppable rise of generative AI: Transforming the landscape of marketing
Generative AI is making its mark across various industries, and marketing is no exception. This blog post delves into the technology's pervasive influence and profound impact on the marketing landscape.
Retail media: Why growth is moving off-site and in-store
Retail media is evolving fast – and Brandcrush’s Teresa Aprile details three key opportunities: in-store revival, off-site audiences and standards for measurement and process.
Unlock the power of generative AI for your small business
Take your small business to the next level with generative AI
10 marketing functions that brands should keep in-house
Most companies think it's easier to outsource most of their marketing efforts, but with the right team in place, in-house marketing can be the best option. Here are the tasks that brave brands can master themselves.
Beyond Love Potion #9: How to engineer a path to brand love
The Shipyard’s Lance Porigow offers an 8-step process of how you can engineer brand love to help drive consistent and predictable growth.
Overcome digital literacy challenges in your small business
Unlock the power of digital literacy: A guide for SMBs.
Community-led brands & retailers aim for success in China
A community-driven approach to branding and retail is helping brands succeed in China. With community input brands are able to build loyalty.
Why UGC campaigns may be the answer to the biggest challenges CMOs face this year
Users generated content can help marketing leaders create authentic customer connections while reducing marketing spend.
How to conduct a mid-year marketing checkup
Mid-year marketing checkups are essential. After the challenging past six months we've faced, that's especially true. It's time to assess your overall B2B marketing health and strategies. SmartBrief's B2B demand gen marketing team explains how to do it.
Reduce marketing costs by reducing your translation costs
Global organizations can cut their expenses (without sacrificing quality) by reducing their translation costs with the help of trusted language service providers.
The latest trends in B2B Influencer Marketing
Influencer marketing has grown in popularity as a valuable way for B2B companies to reach their target audiences. In a recent survey of B2B marketers, 30% said they plan to explore influencer marketing in their 2023 strategy to drive engagement and build brand awareness. Here are some of the top trends in B2B influencer marketing.
Opinion: The reality brands must face amid America’s culture war
How brands can support the LGBTQI+ community and discourage violence without pandering to far-right extremists.
Ethical AI: How to disrupt data injustice worldwide
Creating ethical AI is an issue for all – not just tech. To bring ethics into AI development, Boathouse’s Karen Baker looks at the need to incorporate design justice.
Four tips to engaging with your customers post-purchase
How to keep customers coming back for more after their initial purchase.
How de-influencers and influencers affect brand collaborations
Learn how de-influencers and influencers play a part in brand marketing
See like a concierge: Ford’s massive transformation from product to experience
Allen Adamson offers a case study at how Ford Motor Co. created a “concierge service” experience for car-buyers.
The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy
Diversifying content marketing efforts through videos, webinars, white papers, and blogs will allow you to stand our from competitors.
How marketing agencies can overcome 2023’s challenges
Here are 4 ways that marketing agencies can think creatively to overcome the latest wave of challenges.