Social Media
ICYMI for week-ending Jan. 27: Social media how-tos & news
This week, Twitter is back in the news, along with TikTok, Instagram and your other favorite social media. If you missed anything, we recap with SmartBrief’s ICYMI.
Marketing
Digital Technology
7 ways ChatGPT can level up your marketing
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Marketing
Q&A: How to develop recession-proof marketing
ANA CEO Bob Liodice offers 4 ways that marketers can recession-proof marketing strategies, plus other insights to help prepare for challenging economic times.
Marketing
4 ways to inject more empathy into the new business pitch
Doremus+Co’s Kelly Higgins offers 4 ways to inject empathy into your new business pitch process.
Marketing
2023: 3 content marketing trends
Video, engagement through data and visitor segmentation are 3 content marketing trends Ezoic’s Tyler Bishops sees for 2023.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Social Media
ICYMI for week-ending Jan. 13: Social media news & trends
Just ICYMI, SmartBrief’s recap of the week’s social media news from Instagram, TikTok, YouTube and more for the week ending Jan. 13, 2023.
Marketing
How ad agencies can prevent quiet quitting
To help ensure quiet quitting doesn’t make its way into your ad agency culture, Basis Technologies’ Noor Naseer offers five pieces of advice.
Digital Technology
3 ways publishers can create a premium ad experience to drive revenue
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
Digital Technology
NFTs & Web3: What does 2023 hold for brand marketers?
While NFTs took a hit in 2022, Kent Lewis looks at how forward-thinking brands can still find value in them while also taking advantage of Web3 capabilities.
Marketing
Managing Your B2B Marketing Budget in 2023
There are myriad considerations when crafting an effective marketing budget, and many are out of any one person’s control. Here are some tips for managing your budget as we head into an unpredictable new year.
Marketing
How to propel long-term marketing success in a recession
Success in long-term marketing during a recession means playing the long game: investing in the right channels, and focusing efforts on your customers’ needs.
Marketing
AR meets billboards: 2023 trends in OOH advertising
From augmented reality to neuroscience, KEVANI founder Kevin Bartanian breaks down 2023 OOH trends in advertising.
Marketing
Top 4 trends in loyalty and engagement for 2023
Discover how customer loyatly and engagement programs can boost your brand.
Social Media
ICYMI for week-ending Dec. 16: Social media news & trends
Just ICYMI, SmartBrief recaps the week’s social media news, from TikTok and Twitter, to Reels, Facebook and more, for the week ending Dec. 16, 2022.
Marketing
Top 4 changes that made 2022 Singles Day different
Azoya’s Franklin Chu looks at China’s 2022 Singles Day – and details 4 key changes.
Social Media
Top 5 social media trends for 2023
A new type of influencer, live video and social customer care are just some of the 2023 social media trends Emplifi’s Zarnaz Arlia predicts for the new year.
Marketing
Should you cash in on the rise of retail media networks?
Retail media networks are growing faster than social media and CTV advertising. Here’s the latest look at RMNs – and the opportunity.
Social Media
ICYMI: Social media news & trends for week ending Dec. 9
From Instagram and Linkedin to TikTok and Twitter – and more – SmartBrief has your week’s recap on social media updates, trends and business news for the week ending Dec. 9, 2022.
Digital Technology
How to use AI-based translation in your marketing strategy
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Social Media
ICYMI: Social platform news & trends for week ending Dec. 2
Did you see this week’s news from the top social platforms? If not, SmartBrief has a recap on the social media news, trends and updates for the week ending Dec. 2, 2022.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Social Media
ICYMI: Latest changes, trends and news on social media platforms
Did you catch this week’s news from the top social platforms? If not, SmartBrief has a recap on the latest social media news, trends and updates.
Digital Technology
Personalization has changed the face of e-commerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Marketing
Uncertain times? Change your marketing focus, not your spend
5 proactive steps to take – not budgets to cut – to ensure successful marketing in uncertain times.
Marketing
Why brands need to stop being afraid of social activism
Studies show consumers want to see social activism from brands. Here are two ways to ensure it’s done effectively.
Digital Technology
Why AI/ML is a game changer for content marketing
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
Marketing
2022 Singles Day: What brands and retailers need to know
Here are 5 things US brands and retailers must know about participating in the 2022 Singles Day.
Social Media
8 best social media lead gen techniques
Here are 8 tactics for social media lead gen, which is a top goal by 9 in 10 marketers.
Sponsored
The Gift of Influence, A Powerful Path to Lead: A Q&A with author Tommy Spaulding
This post is sponsored by Penguin Random House Every interaction one has is an opportunity to make a positive impact. If you knew that...
Marketing
Nonprofits’ purpose in purpose-driven marketing
A conversation with ANA Nonprofit Federation & Center for Ethical Marketing's Senny Boone.
Marketing
Marketing agencies are talking mental health, but what are we doing about it?
The Shipyard’s Rick Milenthal details 5 steps leaders at marketing agencies can take to support the mental health of their people.
Digital Technology
Competition sucks … but it does make us better
While painful for those involved, competition among rivals is what’s driving today’s marketing innovation.
Social Media
Thinking of jumping in on that trending topic?
Boathouse’s Geoff Gates says you should first ask these questions to ensure a sound social media strategy before jumping into a trending topic or major event.
Marketing
Why communication professionals should partner with a local school
Here's how marketing communications pros can help give students a leg-up on the job market and real-world experience by connecting with their local universities and colleges.
Marketing
How to use content marketing to increase brand awareness
The Content Marketing Institute survey weighs in on the value of content marketing for brands.
Marketing
Marketing 101: Ask me anything
SmartBrief demand gen experts answers pressing questions about marketing in this Q&A.
Marketing
What should B2B marketers prioritize in 2023?
Why the employee experience and brand purpose should take center stage next year.
Digital Technology
Putting the cookie back in the jar isn’t going to work
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Marketing
Marketing experts share their 2023 trends
Experts from across the marketing spectrum share their insights for what marketers should plan for in 20232.
Brands & Campaigns
Why Douyin’s growth is soaring in China
Azoya USA’s Franklin Chu dives in to the details behind the tremendous growth of Douyin, TikTok’s China sibling.