Brands & Campaigns
How the NIL market is shaping up for brands, athletes
Brands and athletes are still learning what makes a good NIL deal.
Why personalization is more important than ever for brands
Personalization is the key to consumers' hearts. Twillo research shows 62% of consumers say brands will lose their loyalty for not delivering personalized experiences,
Connections matter. What consumers want from brands
The pandemic, inflation and a just need for some fun have each changed the way people connect to brands.
Seventh Generation, TOMS top purposeful brands index
Google, GE, Toyota and Pfizer among companies entering the top 20 for the first time.
Sprite and M&M’s: How brands connect through music
Sprite and M&M’s are among brands collaborating with music artists.
Instagram, Google and P&G: Brands embrace inclusion
As America becomes more diverse, inclusivity is mission critical.
In mobile games, it’s a race for the best brand IP
Brand IP in mobile games are a huge opportunity to grow audiences and deepen engagement. Here's how it works.
Make a splash with unexpected OOH summer campaigns
AdQuick’s Matthew O’Connor details three eye-catching ways to get noticed this summer through out-of-home advertising.
Movement: A CEO’s secret weapon for cultural transformation
StrawberryFrog’s Scott Goodson and Chip Walker, co-authors of “Activate Brand Purpose,” detail what it takes for an organziation to create a successful culture-change movement.
Opinion: The pandemic is a test-run for brands to rescue the world
Alto New York’s Genevieve Hoey and Tara Fray make the case for B Corporations and why real change will come from brand activism when big brands take the lead.
How luxury brands use celebrity influencers to attract Chinese millennials
Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.
Digital CX: How brands can win the new normal and beyond
Airship’s Mike Herrick looks at three experience-driven ways that brands can build lasting loyalty as marketing continues its digital transformation during the COVID-19 pandemic.
Creating an effective influencer marketing program: Part 2
In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.
Despite challenges, influencer marketing is here to stay: Part 1
In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.
Fearless marketing: A closer look at the iconic statue and what’s next
The "Fearless Girl" statue represented so much, without saying a word. State Street CMO Stephen Tisdalle talks about the impetus behind the now-iconic marketing campaign and what is next for "Fearless Girl."
When businesses engage in politics, alignment is key
When it comes to politics, is a brand trying to win PR points by commenting on some controversial government policy, or does it want to advance a social cause in alignment with its values?
What Papa John’s can teach all businesses about marketing & leadership
Bad leadership can be a cancer, infecting employees’ communication, production and ability to perform.
Can China’s Alibaba and JD.com succeed in America?
With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.
Creating content that influences purchasing decisions
New research by SmartBrief and the Content Marketing Institute finds that business leaders search for content that speaks to specific needs and pain points, educates and makes their search for product specs easily accessible.
How DIFF Eyewear is winning with influencer marketing
Brands can succeed in influencer marketing if they keep these tips in mind.