Brands & Campaigns

Your logo is obviously your brand ambassador and it should be on every written and visual item you create. If you are educating your...

Though content marketing is hardly a new idea (Michelin introduced its now-famous guide to help early motorists find their way back in 1900!), the...

As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the...

Designing a social media marketing strategy for clients is no cakewalk. Typically, their current social media efforts are lacking – they may have big...

Ninety percent of companies don’t have employees with the right skills in social media, mobile and data analysis to keep the company competitive in...

Three years ago a gathering of customer service professionals proved to be a dour affair, as these well-meaning folks grappled with the onslaught of...

It’s probably no secret to you that, “When it comes to trust, third-party and word-of-mouth sharing has always carried more weight than advertising,” as...

One of the buzziest phrases in marketing today, thought leadership, is a kind of content marketing that leverages your skills and experiences to consistently...

One of the most common challenges I see my clients coming up against in social media marketing is a lack of time and focus....

Everything is awesome for Lego. With over 189 million engagements, including 184 million on its YouTube channel alone, Lego was the brand with which...

Do you ever get the sense that retail technology is overhyped? Personally, I love it. In my career, I have overseen technology roll-outs at...

Today, your pipeline depends on digital marketing. Customers aren’t taking the time to talk to your sales team before making a purchase; instead, they’re...

You understand the value of referrals. With the goal of attracting new business coming in so high on the list of firms’ marketing priorities,...

With an audience size on social that rivals some media outlets they pay to advertise, EA’s David Tinson says it makes sense for the...

Do you use social media platforms to talk about your products? If not, you should, because it makes perfect sense to talk about your...

Creating your own unique, high-quality Facebook content can be a very time-consuming job. Luckily, it doesn’t have to be, as Facebook isn’t just about...

As the top-selling sedan in America for 13 years in a row, Toyota’s Camry had a problem: Its popularity earned it a reputation for...

Taking a critical look at the success of others is a key way to gain insight into how you too can succeed at a...

Rapid changes are occurring in the business-to-business space, and one of the takeaways at this week’s BMA15 conference is how marketers can – rather,...

Customer loyalty is very hard to gain in an era where countless businesses are offering the same products and services to the same audience....

The squeeze is on. Consumer spending has been slow to recover with the economy, and, as a result, the size of the retail pie...

Social media, the ever-elusive but never exclusive opportunity, allows brands to establish a direct channel to engage and interact with their key audiences (e.g.,...

You’re an entrepreneur, you’ve got great ideas, and business is booming. So why not be recognized as a thought leader in your industry? After...

Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services. Recognized...

Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and...

If you haven’t noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing...

“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten,...

Everyone goes through what Lulu Gephart, REI’s manager of social and earned media, calls “content deserts.” There aren’t any campaigns or promotions going on,...

About a year ago, if you posted a question, complaint or compliment on one of Olive Garden’s social pages, you’d probably be ignored. According...

Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case...

We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their...