Brands & Campaigns

Brands & Campaigns

The case for a monthly social cadence

I recently had the opportunity to participate on a panel at the Luxury Interactive conference where I heard from dozens of retailers about their...

Brands & Campaigns

Andy’s Answers: How Outback Steakhouse makes superfans superadvocates

Outback Steakhouse Senior Director of Direct Consumer Marketing Ken Bott says the golden rule applies to social media marketing — and following that rule...

Brands & Campaigns

8 tips for supercharging your LinkedIn profile

In the past, I’ve written about how I use LinkedIn and also offered 13 fast tips to optimize your profile. But there’s still so...

Brands & Campaigns

Andy’s Answers: 3 reasons to thank your social media fans

Showing your appreciation for your customers’ support isn’t just a nice thing to do — it’s a word-of-mouth-marketing opportunity. It’s amazing what a retweet,...

Brands & Campaigns

Infographic: 5 things every brand marketer should know about reaching consumers in Latin America

Brands, agencies and startups from across the globe are quickly taking note of Latin America’s digital growth and the opportunity to capture scale from this market....

Brands & Campaigns

The social media opportunity for conscious companies

As social media continues to evolve, exciting new opportunities are arising. “Conscious” or “purpose-driven” brands are beginning to use social technologies externally and internally...

Brands & Campaigns

It’s not too early! Tips for planning your holiday social campaigns

Summer has said its goodbyes and the road to the holidays is just around the bend. As marketers, planning ahead is key, and since...

Brands & Campaigns

Why JPMorgan’s #AskJPM was a crisis waiting to happen

Experiencing a social media crisis is a brand’s worst nightmare, and yet every social undertaking involves an element of risk. To mitigate that risk,...

Brands & Campaigns

Live at #SXSWi: Coping with a social media disaster

A packed house at SXSW Interactive 2014 came for tips on how to survive a #smfiasco – coping with the dreaded social media meltdown,...

Brands & Campaigns

Do you have the right social tools for the job?

“This is big-kid marketing.” That’s what I always tell new hires at my agency, because no matter how hard B2C marketing gets, it can...

Brands & Campaigns

How to mind your manners on social media

Have you been loyally posting your brand photos on all of your social media platforms, and just aren’t getting the loyal turnout you’ve been...

Brands & Campaigns

7 signs you need a social media audit

In my last post, I concluded it might be time to “call in the cavalry” and perform a social media audit. Several marketers responded...

Brands & Campaigns

Andy’s Answers: 3 ways to create business-to-business word of mouth

In my last post, I talked about how word of mouth and social media work for business-to-business companies just like they do for business-to-consumer...

Brands & Campaigns

This week’s most clicked

The 5 most-clicked links in SmartBrief on Social Media this past week: 5 ways to get banned by search engines Tweeting for Hugh Jackman’s...

Brands & Campaigns

Lessons from IBM: Your community can be your copywriter

At the excellent MarketingProfs B2B Forum a couple of weeks back, I had the pleasure of attending “Marketing 2.0: Integrating Social Media into Your...

Brands & Campaigns

A Facebook success story from the Lupus Foundation of America

At Buzz2009, I had the chance to chat with Wick Davis from the Lupus Foundation of America (LFA). As director of online services, Wick...

Brands & Campaigns

E-mail messaging that works

These e-marketing tips from SmartBrief’s launch manager Sarah Brown are a follow-up to her recent post about optimizing e-mail frequency and subject lines. Sarah...

Brands & Campaigns

Live from TWTRCON ’09: Craig Newmark on the power of real time communities

Today’s keynote at TWTRCON DC was an interview of Craig Newmark of Craigslist by Alan Murray from The Wall Street Journal. Like Twitter itself...

Brands & Campaigns

Andy’s Answers: How Coca-Cola is connecting fans all over the world

We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16....

Brands & Campaigns

Where fine dining and social media meet

To learn how restaurants can position themselves for success in 2010,  Rebecca Pollack, SmartBrief’s food industry editor, reached out to marketing guru Ron Blake,...

Brands & Campaigns

Andy’s Answers: How Turner is thriving as a media company in the social media era

Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery...

Brands & Campaigns

Andy’s Answers: How the U.S. Navy manages their social-media program

With more than 300,000 personnel operating nearly 300 ships and more than 3,500 aircraft, the U.S. Navy is a massive organization. The fact that they...

Brands & Campaigns

App experts name favorites

Applications are a bright spot in mobile advertising, and loads of marketers  have plans to jump on the mobile app bandwagon.  An overwhelming 64.8%...

Brands & Campaigns

Is it better to Yelp or to Tweet?

Figuring out what form of social media works best for your small business or restaurant is an ongoing process. SmartBrief Senior Editor Megan Conniff...

Brands & Campaigns

Andy’s Answers: How Ramon De Leon of Domino’s engages in nonstop brand conversations

Ramon De Leon is the pizza guy to know in Chicago. And because of all the hard work he’s doing in social media, he’s...

Brands & Campaigns

Andy’s Answers: How The Land of Nod makes the most of customer reviews

The Land of Nod — a high-end children’s furniture retailer — started featuring customer reviews on its website in March 2008. Putting up the...

Brands & Campaigns

How USA Network uses Twitter to give fans the inside scoop

Ted Linhart, vice president of program research for USA Network, is better known as @TedOnTV to his 2,900-plus Twitter followers. While USA has its...

Brands & Campaigns

How to put customer data to work — and get away with it

This post was written by SmartBrief’s Doris Nhan. Privacy policies are long and confusing and, more often than not, your customers aren’t reading them....

Brands & Campaigns

Andy’s Answers: How Alberto Culver is driving engagement on Facebook

Alberto Culver — the parent of brands such as TRESemme, St. Ives, Noxzema and Alberto V05 — is doing some amazing things on Facebook. For...

Brands & Campaigns

GeniusRocket’s Mark Walsh, on what the elections mean for entrepreneurs

This guest post is by Mark Walsh, CEO and co-founder of Genius Rocket and chairman of The University of Maryland’s Dingman Center for Entrepreneurship....

Brands & Campaigns

Tapping into social media’s potential for pharma

The health care industry is discovering the opportunities that social media can offer, such as increased patient-physician interaction and service integration. However, this new...

Brands & Campaigns

Andy’s Answers: How Pfizer created a practical social media playbook for employees

Embracing social media tools can be tough for big brands. When you’re a big brand in a highly regulated industry, it can seem impossible....

Brands & Campaigns

Social media Super Bowl showdown: A tale of 3 pre-game contests

The Super Bowl turns us all into ad critics. It’s the only night of television where the ads are really considered part of the...

Brands & Campaigns

Andy’s Answers: How Texas Instruments created a unified social media strategy

When Aimee Kalnoskas started her job at Texas Instruments, her position as social Web marketing manager was new to the company. No concrete policies...

Brands & Campaigns

Do you know where your customers are?

This post is by SmartBrief contributing editor Robert Jones. Move over, Groupon. The marketing world has a new darling — several of them, in...

Brands & Campaigns

Andy’s Answers: How H&R Block uses social media to help customers through the stress of tax season

H&R Block’s Jennifer Love joined us at BlogWell to share how they’re using a wide range of channels and content to get back to...

Brands & Campaigns

Andy’s Answers: How ConAgra is creating online communities for its diverse brands

ConAgra Foods’ brands span dozens of household names, including PAM, Chef Boyardee, Slim Jim and Orville Redenbacher’s. Each brand has a different focus, tone...

Brands & Campaigns

How to launch a Twitter chat

On Friday, SmartBrief hosted the first of what I’m sure will be many Twitter chats with the #sbsocialclub hashtag. It was an educational experience,...

Brands & Campaigns

Andy’s Answers: What SAP has learned through 8 years of social media engagement

At BlogWell, we often hear about launching programs, taking first steps and early results from new experiments. But in his presentation, SAP’s Mark Yolton...

Brands & Campaigns

Andy’s Answers: How REI created a local social media strategy

With more than 100 stores nationwide, REI is the country’s largest co-op. And despite the big national presence, REI fans tend to have a...