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Sabre Holdings, a tech company that helps travel brands automate their business, offers a private, Facebook-like community in which customers can interact with one...
It’s easy to get distracted by trivial social media arguments. Social media experts spend a lot of time hashing out old fights about the...
For the launch of Adobe Systems’ Creative Suite 5, the company used a social media plan that involved a mix of traditional and experimental...
Coming up with a great idea is obviously the spark for any startup, but finding the funding to keep the fire going often can...
Phil Simon is the author of four management books, including his most recent, “The Age of the Platform.” His contributions have been featured in...
There’s a gap growing between an increasingly digital society and the organizations that serves it, B. Bonin Bough, senior global director of digital and...
This is a guest post by Murray Newlands. Murray is the CEO and founder of Influence People, an online marketing firm based in San...
The switch to Timeline has changed where and how Facebook users focus their attention when they visit a page. When the switch was first...
At SocialMedia.org’s recent BlogWell conference, Kraft Foods’ Beth Reilly started her presentation with some impressive numbers: More than 86% of mobile Internet users surf...
Dow Chemical’s director of digital and social media, Abby Klanecky, acknowledged that although it’s a Fortune 50 company, few people actually know what Dow...
When it comes to social media, a lot of people have the “media” part nailed but their “social” game is lacking. Sometimes it feels...
We’ve all seen how social media can engage customers and employees, but many companies forget about job-seekers, who now conduct most of their job...
According to Brandon Rhoten, social listening has helped Wendy’s accomplish things it never would have done 15 years ago. He says the company has...
The recent events in Egypt have an interesting Facebook angle. The Egyptian Armed forces gave the government a 48-hour ultimatum and then the Egyptian...
Launching a new brand can be difficult, especially for an already well-known product and company. McCormick has long been in the recipe and food...
Whole Foods Market gives a lot of power to its local stores, from choosing which products to offer to deciding on the kinds of...
Holiday marketers, your traditional plans are already rolling out, but as we speak, 64.8% of your consumers are still turning to social media for...
A team of panelists engaged a packed room at SXSW on Sunday in a session titled Social Media: Strategies That Work and Future Trends....
It’s no secret that making the most of social media is integral to the marketing, branding and customer services goals of any business. For...
A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid...
If you’re not getting leads from your website every day, you’re doing something wrong. Presenting a strategic website is the fast track to driving...
Before last week’s launch of SmartBrief on Social Media, we beta tested a prototype of the brief with a group of 200 SmartBrief readers....
People will say bad things about you. In fact, it’s already happening. And while you shouldn’t expect to be immune from negative conversations about...
A quick Google search or a peek at Twitter will show a lot of people are already talking about your company. This leads to...
Recently, I wrote about how to write great headlines to help share your stuff on Twitter. If just a few of the right people...
With the economy still sputtering, now is the time to build your army of fans and start some momentum for when the things turn...
My company, GasPedal, recently hosted “BlogWell: How Big Brands Use Social Media” in San Francisco, a fantastic event featuring eight case studies on corporate...
There are lots of examples of great corporate Facebook pages out there — H&R Block’s, Dell’s, and Best Buy’s come to mind. But Old...
This guest post is from Adam Mazmanian, SmartBrief’s media and advertising editor, who attended the IAB MIXX Conference and Expo in New York earlier...
Social media can do more than just allow you to monitor the conversation — it can actually help you change what people are saying,...
We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16....
Coming up with new, fresh word of mouth topics is easy if you know where to look. While there are some talented agencies out...
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery...
Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest-running and most popular blogs for nonprofits...
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s...
If you’re struggling to get to the “yes” when it comes to social media, you’re not alone. Lots of hard-working, smart marketers are facing...
Today’s Q-and-A is with Amy Dobra, a principal at The Vanguard Group and head of Vanguard’s Retail Client Experience Group, which focuses on integrating the retail...
Ashley McMaster, the senior health care editor at SmartBrief, recently interviewed Christina B. Thielst about her new book, “Social Media in Healthcare: Connect, Communicate,...
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief. A team of researchers from Facebook has come up with a way...
I wish my mom knew how to text. If she did, we could avoid the 20-minute conversation in which she details every minute since...
Chris Bevolo, is founder and principal of healthcare marketing agency Interval and president of Chris Bevolo Consulting. To read more of Bevolo’s insights on...
Imagine bumping into an old friend on the street and when you ask where they’ve been, they reply by rattling off a list of...