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Chris Bevolo is the founder and principal of health care marketing agency Interval and president of Chris Bevolo Consulting. To read more of Bevolo’s...
This post was written by SmartBrief technology editor Susan Rush. When it comes to social media, Zappos.com just gets it. Social media is not...
Janet McNichol, SPHR, CAE, is the Human Resources Director at the American Speech-Language-Hearing Association. She is passionate about health and wellness and blogs about...
This post is by Erik Deckers, blogger, speaker and co-owner of Professional Blog Service in Indianapolis. Deckers is the co-author of “Branding Yourself: Using...
This post is by Andy Grossman, a SmartBrief contributing editor covering telecommunications and technology The buzz last summer, as Research in Motion was about...
This guest post was written by Matt Krautstrunk, a writer and social entrepreneur touching on social media marketing topics for Resource Nation. You can...
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to...
This post is by David Spark, founder of brand journalism firm Spark Media Solutions, reporting at the CRM Evolution Conference on behalf of Zoho,...
This post is by Ekaterina Walter, a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and...
Despite how active and engaged Microsoft is with its customers in social media, there’s just no way it can reach them all. So it...
Chelsea Hejny is a social media writer at ShortStack, a tab-designing tool that creates custom Facebook Pages. Hejny also works as a president of...
Coca-Cola has more than 500 brands in 206 countries. That’s a lot of customers, and it means a whole lot of conversations. But what...
Consumers are sharing more online every day, whether it’s updates, conversations, recommendations, photos, tweets, posts, shares or +1’s. And Mark Zuckerberg predicted that every...
Whether you’re trying to grab attention to your newspaper, e-mail or blog post, one constant has remained: Content is king. You can write the...
In November 2010, Facebook announced an ambitious feature, Seamless Messaging, that among other things touted, “You decide how you want to talk to your...
As the online world continues to develop, businesses must adapt to frequent changes. Facebook has been an important part of marketing for many businesses,...
Social media is here to stay, so how does a restaurant utilize it properly? First, social media is not a replacement for traditional marketing;...
If you’ve been reading this blog, you know the focus has shifted from buying attention to earning it. This is the basis for what...
This year, the Federal Trade Commission released a new set of social media guidelines that sent a clear message to marketers everywhere: The FTC...
Many companies understand the importance of social media, but can’t seem to find the necessary time to devote to it. So when it comes...
By know you should know that blogging is one of the most important inbound marketing tactics available to business owners, CEOs and marketing executives....
Are you using Facebook ads to drive users to your business’ Facebook contests or offers? A well-run contest generates qualified, interested leads, and you...
A lot of people are talking about inbound marketing and even more people are talking about content marketing, but is there a difference? Do...
With the online marketing revolution that’s taking place in the professional services industries, social media can’t be ignored. It’s a means to build business...
“If you’re going to hire an analyst, hire the one that’s doing the Sudoku puzzles in the waiting room,” says Jim Sterne of eMetrics...
Niche media isn’t all about blogs. While it may behoove us to say this, since the core business of SmartBrief is targeted, industry-based e-mail...
Most of the companies with embarrassing moments in social media got there because some junior employee or kid fresh out of college thought they...
Jeremy Epstein runs Never Stop Marketing, a firm that specializes in “cutting-edge Community Driven Marketing” for such clients as Johnson & Johnson, Microsoft, Yes...
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul...
Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple...
BlogHer ’09, the annual conference organized by the influential women’s entertainment and information online community, was in Chicago last week. We couldn’t make it,...
Recently I wrote a series of tips to create buzz for your restaurant using some great offline tools and tactics. Once you’ve found the...
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social...
So what do the FDA, HHS, Sprint and Dunkin Donuts have in common? They all operate in the world of immediacy — using Twitter...
We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16....
At GasPedal’s Supergenius event, Ant’s Eye View Chief Strategy Officer Jake McKee shared his experiences as Global Community Relations Specialist at the LEGO Group....
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery...
SmartBrief Editor Rebecca Pollack is blogging and tweeting live at the South By SouthWest Interactive Festival. Here’s what Rebecca had to say about her...
Yesterday CEO Jeremy Stoppelman announced substantive changes to the way Yelp displays and filters reader reviews. These changes directly impact the way users and...
Yesterday we hosted a webinar with Roger Drake, senior vice president of marketing and communications at Morton’s the Steakhouse, Yelp’s Business Outreach Manager Luther...
When we first heard about Vitrue’s new Social Page Evaluator, an application designed to help companies figure out how much their Facebook fan pages...
Today’s guest post is by Shel Israel, who consults companies on social-media strategy. Shel is a co-author of “Naked Conversations: How Blogs are Changing...