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Andy’s Answers: How to educate your employees on social media ethics

Most of the companies with embarrassing moments in social media got there because some junior employee or kid fresh out of college thought they were helping the company by pumping up their positive reviews or attacking competitors using fake...

By Andy Sernovitz 05/26/16

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The socially networked news

By Mary Ellen Slayter 05/26/16

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Andy’s Answers: How social media works offline, too

By Andy Sernovitz 05/26/16

Brands & Campaigns

SmartBrief taps influencers for Social Media Advisory Board

By Merritt Colaizzi 05/26/16

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Andy’s Answers: Word of mouth vs. PR

By Andy Sernovitz 05/26/16

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Andy’s Answers: How Bacon Salt created fantastic WOM

By Andy Sernovitz 05/26/16

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Is your social media presence really yours?

By Mary Ellen Slayter 05/26/16

Brands & Campaigns

Campaigns, persuasion and a dash of social media

By Merritt Colaizzi 05/26/16

Brands & Campaigns

Andy’s Answers: Characteristics of a true word-of-mouth marketer

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: WOM lessons from “Family Guy”

By Andy Sernovitz 05/26/16

Brands & Campaigns

Andy’s Answers: 3 ways to rally your fans

By Andy Sernovitz 05/26/16

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