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A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
How is this virtual reality shaping brands' approach to e-commerce marketing.
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Marketers are finding interactivity is a great way to boost awareness and recall.
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
In-Store Marketplace launches to simplify retail media ad inventory access.
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Consumers feel more included, accepted in the metaverse, report finds.
Digital marketers and their related skillsets are among top trending skills in the US.
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Mobile data privacy concerns take center stage in wake of Roe decision.
DAAP issues warning to interest-based advertisers.
Why the emergence of the metaverse will be a boon for marketers.
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
Is martech confusing? It won’t be after this Q&A with Michael Donnelly, who heads up martech resources for Association of National Advertisers members.
Cardlytics' Sasha Trifunac explores what marketers with travel and hospitality brands can do to overcome consumers’ “inflation anxiety” and beat their competition.
Brands turn to marketing automation tools to deliver multichannel marketing strategies and personalized content.
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Have you wondered how COVID-19 spiked subscription services?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.
Mobile push notifications are a key re-engagement tool for mobile marketers, a recent survey reveals.
Outsourcing your SEO? Think again. Eli Schwartz offers five reasons to keep your SEO in-house.
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from "deceptive marketing" tactics targeting children.
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
Is your digital brand awareness affecting your sales? If your branding seems to be misaligned or misunderstood, try these tips from Rashan Dixon to give it a refresh.
Cable broadband operators must already be working to figure out how best to move to DOCSIS 4.0.
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
SmartBrief’s Isabel Kunkle gives a how-to into what NFTs are, examples of recent campaigns and how marketers can tip their toes into the NFT waters.
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.
Video measurement must adapt to changing data privacy regulations and Accuity’s Seraj Bharwani makes the case for using data based on user-initiated behaviors like branded search and branded video viewership.
Here are 4 steps to take after a Google algorithm update, courtesy of LinkGraph’s Manick Bhan.