Digital Technology
How to leverage marketing data automation in 2023
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
Digital Technology
Digital Technology
Marketing data isn’t a set it and forget it
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
Digital Technology
Why using CTV to extend ad reach for the Super Bowl is a smart play
Here’s why CTV is a cost-effective way for advertisers of all sizes to reach their audiences during and after the Super Bowl.
Digital Technology
Dear CMO … 2023 privacy spotlights from a DPO
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
Digital Technology
Should AI be used for content creation?
AI content generation has become a major marketing topic already in 2023. However, with any new tool, there are ethical, legal and quality considerations.
Digital Technology
7 ways ChatGPT can level up your marketing
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Digital Technology
3 ways publishers can create a premium ad experience to drive revenue
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
Digital Technology
NFTs & Web3: What does 2023 hold for brand marketers?
While NFTs took a hit in 2022, Kent Lewis looks at how forward-thinking brands can still find value in them while also taking advantage of Web3 capabilities.
Digital Technology
How to use AI-based translation in your marketing strategy
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Digital Technology
Personalization has changed the face of e-commerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Digital Technology
Why AI/ML is a game changer for content marketing
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
Digital Technology
Competition sucks … but it does make us better
While painful for those involved, competition among rivals is what’s driving today’s marketing innovation.
Digital Technology
Putting the cookie back in the jar isn’t going to work
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Digital Technology
How your organization can benefit from integrated sales data
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
Digital Technology
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
Sponsored
Does your password policy align with NIST recommendations?
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Digital Technology
Report: How marketers can alleviate data privacy concerns
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
Sponsored
Antronix gears up for SCTE Cable-Tec Expo
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
Digital Technology
Targeting and transparency: Marketing privacy-forward advertising
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
Digital Technology
Retail media ad market poised for growth
In-Store Marketplace launches to simplify retail media ad inventory access.
Digital Technology
4 ways blockchain technology is transforming marketing
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Digital Technology
Understanding the metaverse by studying developers
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Digital Technology
Virtual worlds give consumers a place to belong
Consumers feel more included, accepted in the metaverse, report finds.
Digital Technology
Digital marketing skills are in demand
Digital marketers and their related skillsets are among top trending skills in the US.
Digital Technology
Where multicultural marketers can best engage audiences
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Digital Technology
Does targeted digital advertising create a geographical divide?
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
Digital Technology
How Douyin (TikTok in China) is emphasizing e-commerce
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Digital Technology
Mobile data privacy concerns mount for marketers
Mobile data privacy concerns take center stage in wake of Roe decision.
Digital Technology
Do interest-based ads present a privacy problem?
DAAP issues warning to interest-based advertisers.
Digital Technology
Metaverse spending will be too big to ignore
Why the emergence of the metaverse will be a boon for marketers.
Digital Technology
How does emerging tech fit into marketers’ budgets?
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
Digital Technology
How to get started creating your company’s martech plan
Is martech confusing? It won’t be after this Q&A with Michael Donnelly, who heads up martech resources for Association of National Advertisers members.
Digital Technology
What travel and hospitality brands need to know before a critical vacation season
Cardlytics' Sasha Trifunac explores what marketers with travel and hospitality brands can do to overcome consumers’ “inflation anxiety” and beat their competition.
Digital Technology
Marketing automation to close in on $4.7B globally by 2028
Brands turn to marketing automation tools to deliver multichannel marketing strategies and personalized content.
Digital Technology
What brands need to know about short-form videos for e-commerce
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Digital Technology
What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
Digital Technology
What does omnichannel retail really mean today?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Digital Technology
3 reasons podcast advertising is taking off
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.