How to leverage marketing data automation in 2023
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
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Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
Here’s why CTV is a cost-effective way for advertisers of all sizes to reach their audiences during and after the Super Bowl.
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
AI content generation has become a major marketing topic already in 2023. However, with any new tool, there are ethical, legal and quality considerations.
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
While NFTs took a hit in 2022, Kent Lewis looks at how forward-thinking brands can still find value in them while also taking advantage of Web3 capabilities.
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
While painful for those involved, competition among rivals is what’s driving today’s marketing innovation.
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
How is this virtual reality shaping brands' approach to e-commerce marketing.
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Marketers are finding interactivity is a great way to boost awareness and recall.
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
In-Store Marketplace launches to simplify retail media ad inventory access.
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Consumers feel more included, accepted in the metaverse, report finds.
Digital marketers and their related skillsets are among top trending skills in the US.
A recent My Code study offers insights for multicultural markets into how best to digitally reach their audiences.
Continued adtech advancements offer marketers more and more options for targeted digital advertising. We ask experts if that ability to target by geography will create a digital desert of ads for rural populations.
While social commerce is in its infancy in the US, it’s more mature, yet still growing in China. Franklin Chu looks at Douyin, TikTok’s Chinese sibling, and how it stacks up against livestream commerce competitors.
Mobile data privacy concerns take center stage in wake of Roe decision.
DAAP issues warning to interest-based advertisers.
Why the emergence of the metaverse will be a boon for marketers.
Emerging tech options are mounting for marketers but which ones deliver the best ROI?
Is martech confusing? It won’t be after this Q&A with Michael Donnelly, who heads up martech resources for Association of National Advertisers members.
Cardlytics' Sasha Trifunac explores what marketers with travel and hospitality brands can do to overcome consumers’ “inflation anxiety” and beat their competition.
Brands turn to marketing automation tools to deliver multichannel marketing strategies and personalized content.
Short-form videos on China’s top e-commerce platforms have enabled brands to better show product details while increasing social sharing, site traffic and conversion rates.
Have you wondered how COVID-19 spiked subscription services?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.