What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
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Have you wondered how COVID-19 spiked subscription services?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.
Mobile push notifications are a key re-engagement tool for mobile marketers, a recent survey reveals.
Outsourcing your SEO? Think again. Eli Schwartz offers five reasons to keep your SEO in-house.
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from "deceptive marketing" tactics targeting children.
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
Is your digital brand awareness affecting your sales? If your branding seems to be misaligned or misunderstood, try these tips from Rashan Dixon to give it a refresh.
Cable broadband operators must already be working to figure out how best to move to DOCSIS 4.0.
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
SmartBrief’s Isabel Kunkle gives a how-to into what NFTs are, examples of recent campaigns and how marketers can tip their toes into the NFT waters.
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.
Video measurement must adapt to changing data privacy regulations and Accuity’s Seraj Bharwani makes the case for using data based on user-initiated behaviors like branded search and branded video viewership.
Here are 4 steps to take after a Google algorithm update, courtesy of LinkGraph’s Manick Bhan.
Marketers know they need a video marketing strategy, but you still may still have some questions about how to execute such a strategy. Get your answers.
SmartBrief connected with AJ Rowe, is a creative producer based in Brooklyn, N.Y., and head of content and culture at Hogarth Worldwide, to gain insight into millennials, not only how they interact with brands, but to discuss how Facebook’s parent Meta ca
As marketers have turned to self-serve ad platforms, they’ve found that these tools can lack connection to actual purchase results. AdAdapted’s Molly McFarland shares how marketers can respond to the top challenges of self-serve digital conversion tools.
Lotame’s Mike Woosley examines the effect Facebook’s October 2021 outage and answers the question: Is Facebook too big to fail?
No matter when browser cookies finally crumble, DISQU’s Kevin Whitcher says the time is now to move on and develop “cookie alternatives that are fair to both consumers and the publishers producing the content they want.”
Kent Lewis of Anvil Media offers three tips to those seeking to launch NFT campaigns, based on his own work to auction NFTs to raise money for a local charity.
LinkGraph founder Manick Bhan looks at five ways that Google can be less of a monopoly, which would limit the potential for antitrust and class action lawsuits.
SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.
As the next evolution of DOCSIS is on the horizon, network reliability will be key, but so will backwards compatibility with legacy networks. Antronix can help cable operators meet customers' broadband needs.
Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.
Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.
Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?
DoubleVerify CEO Mark Zagorski explains how verification must evolve “beyond basic quality standards to enable advertisers to better understand and achieve performance given new obstacles.”
Lotame CEO Andy Monfried explores the potential downsides and what the ad industry can do now that Google is postponing its phase out of third-party Chrome cookies.
Hindsight CEO Hersh Patel explains how contextual targeting is getting smarter, more creative and adaptive, resulting in “a landscape where the interests of publishers, advertisers and users exist in harmony.”
VDX.tv CEO Dilip DaSilva describes how connected TV helps brands provide addressability, relevancy, interaction and household influence in their marketing.
Omlet’s Ricardo Diaz writes about how digital creativity will be reborn as cookies are sunset, offering creative examples of how marketers created experiences in which consumers opted to share their information.
Sarah Evans talks about the lack of trust marketers have -- and how a marketing tech stack and rebuild that trust and what it should include.
Amid all the privacy and identity issues, the digital ad ecosystem is in crisis. To counter this, connected TV has the potential to be a more effective channel for marketers, giving them the opportunity to get ahead of measurement and address identity.
AudioEye’s Dominic Varacalli explores findings of a website accessibility survey his firm conducted -- and how you can avoid a lawsuit to make your site more accessible to everyone.
Amobee’s Kara Puccinelli says the consumer privacy issues of today are little different than what the industry faced more than 20 years ago. She offers four areas that marketers should focus on without relying on an adtech “silver bullet.”
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Antronix's Joe Palermo discusses broadband as a necessity and how the company's Inverse Fiber Amplifier helps cable operators clear last-mile connectivity hurdles.
While marketers face a complex world in 2021, Amobee’s Caity Noonan offers advice on how they can navigate that complexity by first putting their house in order in terms of privacy, identity, customer and prospect data and unified measurement solutions.