Survey: Market research grows as browser cookies fade
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
Metaverse, social commerce — What’s next in digital retail?
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
DOCSIS 4.0: The devil is in the deployment details
Cable broadband operators must already be working to figure out how best to move to DOCSIS 4.0.
How to create a successful presence on the metaverse
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
Backstage passes and custom shoes: Taking NFTs beyond auctions
SmartBrief’s Isabel Kunkle gives a how-to into what NFTs are, examples of recent campaigns and how marketers can tip their toes into the NFT waters.
Who holds the keys to the open web’s cookieless future?
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.
Video measurement must evolve with changing privacy regulations
Video measurement must adapt to changing data privacy regulations and Accuity’s Seraj Bharwani makes the case for using data based on user-initiated behaviors like branded search and branded video viewership.
Can Meta help millennials express themselves authentically?
SmartBrief connected with AJ Rowe, is a creative producer based in Brooklyn, N.Y., and head of content and culture at Hogarth Worldwide, to gain insight into millennials, not only how they interact with brands, but to discuss how Facebook’s parent Meta ca
3 challenges to overcome with self-serve digital conversion tools
As marketers have turned to self-serve ad platforms, they’ve found that these tools can lack connection to actual purchase results. AdAdapted’s Molly McFarland shares how marketers can respond to the top challenges of self-serve digital conversion tools.
Extended deadlines or not, it’s time to move on from cookies
No matter when browser cookies finally crumble, DISQU’s Kevin Whitcher says the time is now to move on and develop “cookie alternatives that are fair to both consumers and the publishers producing the content they want.”
5 easy changes Google could make to be less monopolistic
LinkGraph founder Manick Bhan looks at five ways that Google can be less of a monopoly, which would limit the potential for antitrust and class action lawsuits.
Q&A: Antronix’s optics expertise helps cable operators meet growing broadband needs
SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.
5 ways to write effective user-friendly product descriptions
Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.
Shopify vs. Amazon: What’s the best way forward for DTC e-commerce?
Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?
Opinion: Verification must evolve to power media performance
DoubleVerify CEO Mark Zagorski explains how verification must evolve “beyond basic quality standards to enable advertisers to better understand and achieve performance given new obstacles.”
What the Google cookie delay means for the ad industry
Lotame CEO Andy Monfried explores the potential downsides and what the ad industry can do now that Google is postponing its phase out of third-party Chrome cookies.
It’s time for contextual to get creative and adaptive to level up
Hindsight CEO Hersh Patel explains how contextual targeting is getting smarter, more creative and adaptive, resulting in “a landscape where the interests of publishers, advertisers and users exist in harmony.”
Changing media landscape brings new opportunities for brand magnification
VDX.tv CEO Dilip DaSilva describes how connected TV helps brands provide addressability, relevancy, interaction and household influence in their marketing.
How the death of cookies will spur a digital creativity renaissance
Omlet’s Ricardo Diaz writes about how digital creativity will be reborn as cookies are sunset, offering creative examples of how marketers created experiences in which consumers opted to share their information.
Why CTV is a key answer in a cookieless future
Amid all the privacy and identity issues, the digital ad ecosystem is in crisis. To counter this, connected TV has the potential to be a more effective channel for marketers, giving them the opportunity to get ahead of measurement and address identity.
Digital accessibility survey reveals misunderstandings
AudioEye’s Dominic Varacalli explores findings of a website accessibility survey his firm conducted -- and how you can avoid a lawsuit to make your site more accessible to everyone.
New decade, new rules: Why marketers must rethink everything after privacy
Amobee’s Kara Puccinelli says the consumer privacy issues of today are little different than what the industry faced more than 20 years ago. She offers four areas that marketers should focus on without relying on an adtech “silver bullet.”
Democratizing digital marketing for brick-and-mortar and franchise businesses
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Q&A: Antronix helps solves last-mile connectivity as upstream needs expand
Antronix's Joe Palermo discusses broadband as a necessity and how the company's Inverse Fiber Amplifier helps cable operators clear last-mile connectivity hurdles.
5 ways marketers can overcome paralysis by complexity
While marketers face a complex world in 2021, Amobee’s Caity Noonan offers advice on how they can navigate that complexity by first putting their house in order in terms of privacy, identity, customer and prospect data and unified measurement solutions.