Digital Technology
The new nature of creativity + AI: Bring it
AI “is expanding our understanding of creativity at all levels,” writes Vu Dang of SCS. Dang dives into how AI can enhance creativity; not just save time.
Digital Technology
Digital Technology
Giraffes and Rulers and Onesies, Oh My!
Giraffes and Rulers and Onesies, Oh My!
AI guru Janelle Shane puts AI into perspective and tells us why chess isn’t like laundry
Technologist Janelle Shane showcases the blind spots AI still has and digs into the strange situations they can produce.
Digital Technology
The unstoppable rise of generative AI: Transforming the landscape of marketing
Generative AI is making its mark across various industries, and marketing is no exception. This blog post delves into the technology's pervasive influence and profound impact on the marketing landscape.
Digital Technology
Retail media: Why growth is moving off-site and in-store
Retail media is evolving fast – and Brandcrush’s Teresa Aprile details three key opportunities: in-store revival, off-site audiences and standards for measurement and process.
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Unlock the power of generative AI for your small business
Take your small business to the next level with generative AI
Digital Technology
Do’s and don’ts of promotional emails
Through several do’s and don’ts, Codecrew’s Alex Martin shows how to turn promotional emails into a beacon of friendliness amidst the frigid, impersonal sea of text.
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Overcome digital literacy challenges in your small business
Unlock the power of digital literacy: A guide for SMBs.
Digital Technology
Engaging customers through video games
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of...
Digital Technology
How publishers can diversify revenue streams
For publishers to diversify their revenue streams, they have to know their audience and their content, before they can generate competition.
Digital Technology
How to use QR codes to their fullest
Here are five ways that marketers can incorporate QR codes to improve customer experience and gain insights.
Digital Technology
Ethical AI: How to disrupt data injustice worldwide
Creating ethical AI is an issue for all – not just tech. To bring ethics into AI development, Boathouse’s Karen Baker looks at the need to incorporate design justice.
Digital Technology
Nature abhors a vacuum
Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.
Digital Technology
Generative AI: We’ve been here before
Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. Learn why and two trends that will emerge.
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Smart tech investments to improve your ecommerce experience
Smart tech investments to improve your ecommerce experience
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Creating a seamless journey between online to in-person shopping
A look at the integration of online and in-person shopping.
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How AI can personalize the shopping experience
How ecommerce retailers use AI to improve customer satisfaction.
Digital Technology
How to leverage marketing data automation in 2023
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
Digital Technology
Marketing data isn’t a set it and forget it
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
Digital Technology
Why using CTV to extend ad reach for the Super Bowl is a smart play
Here’s why CTV is a cost-effective way for advertisers of all sizes to reach their audiences during and after the Super Bowl.
Digital Technology
Dear CMO … 2023 privacy spotlights from a DPO
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
Digital Technology
Should AI be used for content creation?
AI content generation has become a major marketing topic already in 2023. However, with any new tool, there are ethical, legal and quality considerations.
Digital Technology
7 ways ChatGPT can level up your marketing
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Digital Technology
Why a Google Analytics 4 transition should be your top New Year’s resolution
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Digital Technology
3 ways publishers can create a premium ad experience to drive revenue
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
Digital Technology
NFTs & Web3: What does 2023 hold for brand marketers?
While NFTs took a hit in 2022, Kent Lewis looks at how forward-thinking brands can still find value in them while also taking advantage of Web3 capabilities.
Digital Technology
How to use AI-based translation in your marketing strategy
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Digital Technology
SEO dos and don’ts for
SEO dos and don’ts for
e-commerce product pages
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Digital Technology
Personalization has changed the face of e-commerce
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Digital Technology
Why AI/ML is a game changer for content marketing
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
Digital Technology
Competition sucks … but it does make us better
While painful for those involved, competition among rivals is what’s driving today’s marketing innovation.
Digital Technology
Putting the cookie back in the jar isn’t going to work
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
Digital Technology
How your organization can benefit from integrated sales data
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
Digital Technology
3 ways the metaverse is reshaping e-commerce marketing
How is this virtual reality shaping brands' approach to e-commerce marketing.
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Does your password policy align with NIST recommendations?
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Digital Technology
Report: How marketers can alleviate data privacy concerns
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Digital Technology
How AR improves brand connection with consumers
Marketers are finding interactivity is a great way to boost awareness and recall.
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Antronix gears up for SCTE Cable-Tec Expo
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
Digital Technology
Targeting and transparency: Marketing privacy-forward advertising
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
Digital Technology
Retail media ad market poised for growth
In-Store Marketplace launches to simplify retail media ad inventory access.
Digital Technology
4 ways blockchain technology is transforming marketing
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Digital Technology
Understanding the metaverse by studying developers
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Digital Technology
Virtual worlds give consumers a place to belong
Consumers feel more included, accepted in the metaverse, report finds.