The new nature of creativity + AI: Bring it
AI “is expanding our understanding of creativity at all levels,” writes Vu Dang of SCS. Dang dives into how AI can enhance creativity; not just save time.
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AI “is expanding our understanding of creativity at all levels,” writes Vu Dang of SCS. Dang dives into how AI can enhance creativity; not just save time.
Technologist Janelle Shane showcases the blind spots AI still has and digs into the strange situations they can produce.
Generative AI is making its mark across various industries, and marketing is no exception. This blog post delves into the technology's pervasive influence and profound impact on the marketing landscape.
Retail media is evolving fast – and Brandcrush’s Teresa Aprile details three key opportunities: in-store revival, off-site audiences and standards for measurement and process.
Take your small business to the next level with generative AI
Through several do’s and don’ts, Codecrew’s Alex Martin shows how to turn promotional emails into a beacon of friendliness amidst the frigid, impersonal sea of text.
Unlock the power of digital literacy: A guide for SMBs.
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of...
For publishers to diversify their revenue streams, they have to know their audience and their content, before they can generate competition.
Here are five ways that marketers can incorporate QR codes to improve customer experience and gain insights.
Creating ethical AI is an issue for all – not just tech. To bring ethics into AI development, Boathouse’s Karen Baker looks at the need to incorporate design justice.
Programmatic adtech has been a vital advertising innovation – but more improvements are needed around the “adtech tax,” measurement and attribution, writes Semcasting’s Ray Kingman.
Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. Learn why and two trends that will emerge.
Smart tech investments to improve your ecommerce experience
A look at the integration of online and in-person shopping.
How ecommerce retailers use AI to improve customer satisfaction.
Data automation can breathe new life into that marketing data you’ve been collecting over the years, much of which is likely siloed and unorganized.
With 2023 in full swing, it's the perfect time for marketers to review their data gathering, storage and utilization processes to ensure they are nimble and prepared to tackle challenges throughout the remainder of the year.
Here’s why CTV is a cost-effective way for advertisers of all sizes to reach their audiences during and after the Super Bowl.
Data collection is vital in marketing – and AppsFlyer’s Chief Data Officer Emilie Kuijt details what every CMO should know.
AI content generation has become a major marketing topic already in 2023. However, with any new tool, there are ethical, legal and quality considerations.
From content creation to website optimization, Deksia’s Kent Lewis details 7 marketing benefit of ChatGPT.
Here’s why the time is now to transition to Google Analytics 4 – and reap the benefits sooner rather than later.
Through improving consumers’ ad experiences, publishers can sustainably keep subscription costs low while ensuring that their models are sustainable and profitable in 2023 and beyond.
While NFTs took a hit in 2022, Kent Lewis looks at how forward-thinking brands can still find value in them while also taking advantage of Web3 capabilities.
Unbabel CEO Vasco Pedro explains how AI translation can help smart marketers localize campaigns and product literature when they expand into new countries.
Here are 5 dos and don’ts to make sure the e-commerce SEO for your product pages converts prospects into customers, courtesy of Cloudways’ Robert Jacobi.
Bloomreach CEO Raj De Datta leads you through 3 questions and several steps to create an e-commerce personalization strategy.
Content marketing is a powerful tool, but it also can be resource- and time-consuming. Capterra’s Meghan Bazaman shares how marketers can leverage AI and machine learning for copywriting.
While painful for those involved, competition among rivals is what’s driving today’s marketing innovation.
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray Kingman. He explores the battle over the first-party cookie and what we can expect with the future of identity.
CData Software’s Eric Madariaga makes the case for how sales team members and customers benefit from integrating and connecting sales data.
How is this virtual reality shaping brands' approach to e-commerce marketing.
More than half (52%) of IT pros are concerned about weak and compromised passwords, according to a recent survey by Enzoic and Redmond magazine....
Marketers prioritize consumers privacy, but understanding regulations and platforms can be a challenge.
Marketers are finding interactivity is a great way to boost awareness and recall.
Antronix President and CEO Neil Tang discusses what technologies will create buzz at the event.
Doug Sevenson explores new solutions for today’s marketers and how they can optimize their privacy-forward advertising performance as the third-party cookie slowly crumbles.
In-Store Marketplace launches to simplify retail media ad inventory access.
Blockchain in marketing is changing the industry through NFTs – and three other ways.
Wyatt Ferber explains why businesses that address these 3 challenges will ensure their metaverse developers are an integral part of a successful metaverse experience for customers, prospects and employees.
Consumers feel more included, accepted in the metaverse, report finds.