Digital Technology
What marketers need to know about the subscription economy
Have you wondered how COVID-19 spiked subscription services?
Digital Technology
Digital Technology
What does omnichannel retail really mean today?
Omnichannel retail is perhaps the most overused phrase in the retail industry — but it’s also perhaps the most unavoidable. For years, omnichannel retail...
Digital Technology
Marketing in the metaverse is ready for takeoff
As virtual reality worlds get more sophisticated, marketers are starting to experiment with reaching audiences in the metaverse.
Digital Technology
3 reasons podcast advertising is taking off
Podcast ad spend is poised to double over the next two years. There are three main factors for this rapid rise.
Brands & Campaigns
41% of consumers want to shop in virtual worlds
Consumers may not understand the metaverse, but they would shop in it. A survey gauges consumer reaction to the technology reshaping retail.
Digital Technology
Commerce media drives marketing growth
Marketers are leveraging commerce media to drive business growth. It's becoming essential for the online shopping experience.
Digital Technology
How mobile marketing is evolving
Mobile push notifications are a key re-engagement tool for mobile marketers, a recent survey reveals.
Digital Technology
5 reasons you might not need an SEO agency
Outsourcing your SEO? Think again. Eli Schwartz offers five reasons to keep your SEO in-house.
Digital Technology
Survey: Market research grows as browser cookies fade
Marketers are making an average of five tech investments to replace browser cookies, the survey of B2B and consumer marketers finds.
Digital Technology
Roblox accused of “deceptive marketing”
A watchdog group is accusing Roblox of not doing enough to prevent advertisers from "deceptive marketing" tactics targeting children.
Digital Technology
Metaverse, social commerce — What’s next in digital retail?
Social commerce has evolved immensely in the last decade. Meanwhile, the metaverse is taking digital commerce to a new level.
Digital Technology
How to boost your brand awareness online
Is your digital brand awareness affecting your sales? If your branding seems to be misaligned or misunderstood, try these tips from Rashan Dixon to give it a refresh.
Sponsored
DOCSIS 4.0: The devil is in the deployment details
Cable broadband operators must already be working to figure out how best to move to DOCSIS 4.0.
Digital Technology
How to create a successful presence on the metaverse
The metaverse is coming – but first there are seven hurdles that must be overcome before it reaches widespread adoption, Anvil Media’s Kent Lewis writes.
Digital Technology
Backstage passes and custom shoes: Taking NFTs beyond auctions
SmartBrief’s Isabel Kunkle gives a how-to into what NFTs are, examples of recent campaigns and how marketers can tip their toes into the NFT waters.
Digital Technology
Who holds the keys to the open web’s cookieless future?
Lotame’s Alexandra Theriault makes the case for the value of agencies in advertising’s cookieless future and argues that those with a “forward-thinking mindset” will develop relationships with supply-side platforms.
Digital Technology
Video measurement must evolve with changing privacy regulations
Video measurement must adapt to changing data privacy regulations and Accuity’s Seraj Bharwani makes the case for using data based on user-initiated behaviors like branded search and branded video viewership.
Digital Technology
How Google algorithm updates impact your SEO
Here are 4 steps to take after a Google algorithm update, courtesy of LinkGraph’s Manick Bhan.
Digital Technology
How to launch a video marketing plan
Marketers know they need a video marketing strategy, but you still may still have some questions about how to execute such a strategy. Get your answers.
Digital Technology
Can Meta help millennials express themselves authentically?
SmartBrief connected with AJ Rowe, is a creative producer based in Brooklyn, N.Y., and head of content and culture at Hogarth Worldwide, to gain insight into millennials, not only how they interact with brands, but to discuss how Facebook’s parent Meta ca
Digital Technology
3 challenges to overcome with self-serve digital conversion tools
As marketers have turned to self-serve ad platforms, they’ve found that these tools can lack connection to actual purchase results. AdAdapted’s Molly McFarland shares how marketers can respond to the top challenges of self-serve digital conversion tools.
Digital Technology
Is Facebook too big to fail?
Lotame’s Mike Woosley examines the effect Facebook’s October 2021 outage and answers the question: Is Facebook too big to fail?
Digital Technology
Extended deadlines or not, it’s time to move on from cookies
No matter when browser cookies finally crumble, DISQU’s Kevin Whitcher says the time is now to move on and develop “cookie alternatives that are fair to both consumers and the publishers producing the content they want.”
Digital Technology
3 secrets to NFT marketing success
Kent Lewis of Anvil Media offers three tips to those seeking to launch NFT campaigns, based on his own work to auction NFTs to raise money for a local charity.
Digital Technology
5 easy changes Google could make to be less monopolistic
LinkGraph founder Manick Bhan looks at five ways that Google can be less of a monopoly, which would limit the potential for antitrust and class action lawsuits.
Sponsored
Q&A: Antronix’s optics expertise helps cable operators meet growing broadband needs
SmartBrief connected with Antronix’s Vice President of Sales Juan Bravo to discuss the company’s optics line, legacy networks and what's next for broadband.
Sponsored
Supporting DOCSIS backward while moving forward
As the next evolution of DOCSIS is on the horizon, network reliability will be key, but so will backwards compatibility with legacy networks. Antronix can help cable operators meet customers' broadband needs.
Digital Technology
5 proven ways to market your growing franchise
Nicole Penn of Raydeus Local details five proven marketing techniques that franchise owners can use to keep in touch with digitally savvy customers.
Digital Technology
5 ways to write effective user-friendly product descriptions
Want to write user-friendly product descriptions that win over shoppers instantly? Use these tips to create product descriptions that appeal to shoppers.
Digital Technology
Shopify vs. Amazon: What’s the best way forward for DTC e-commerce?
Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?
Digital Technology
Opinion: Verification must evolve to power media performance
DoubleVerify CEO Mark Zagorski explains how verification must evolve “beyond basic quality standards to enable advertisers to better understand and achieve performance given new obstacles.”
Digital Technology
What the Google cookie delay means for the ad industry
Lotame CEO Andy Monfried explores the potential downsides and what the ad industry can do now that Google is postponing its phase out of third-party Chrome cookies.
Digital Technology
It’s time for contextual to get creative and adaptive to level up
Hindsight CEO Hersh Patel explains how contextual targeting is getting smarter, more creative and adaptive, resulting in “a landscape where the interests of publishers, advertisers and users exist in harmony.”
Digital Technology
Changing media landscape brings new opportunities for brand magnification
VDX.tv CEO Dilip DaSilva describes how connected TV helps brands provide addressability, relevancy, interaction and household influence in their marketing.
Digital Technology
How the death of cookies will spur a digital creativity renaissance
Omlet’s Ricardo Diaz writes about how digital creativity will be reborn as cookies are sunset, offering creative examples of how marketers created experiences in which consumers opted to share their information.
Digital Technology
The right marketing tech stack helps build trust
Sarah Evans talks about the lack of trust marketers have -- and how a marketing tech stack and rebuild that trust and what it should include.
Digital Technology
Why CTV is a key answer in a cookieless future
Amid all the privacy and identity issues, the digital ad ecosystem is in crisis. To counter this, connected TV has the potential to be a more effective channel for marketers, giving them the opportunity to get ahead of measurement and address identity.
Digital Technology
Digital accessibility survey reveals misunderstandings
AudioEye’s Dominic Varacalli explores findings of a website accessibility survey his firm conducted -- and how you can avoid a lawsuit to make your site more accessible to everyone.
Digital Technology
New decade, new rules: Why marketers must rethink everything after privacy
Amobee’s Kara Puccinelli says the consumer privacy issues of today are little different than what the industry faced more than 20 years ago. She offers four areas that marketers should focus on without relying on an adtech “silver bullet.”
Digital Technology
Democratizing digital marketing for brick-and-mortar and franchise businesses
EGC Group’s Nicole Penn details why businesses of all sizes, especially those that rely on online businesses listings from Google and other sources, to counter “zero-click search.”
Sponsored
Q&A: Antronix helps solves last-mile connectivity as upstream needs expand
Antronix's Joe Palermo discusses broadband as a necessity and how the company's Inverse Fiber Amplifier helps cable operators clear last-mile connectivity hurdles.
Digital Technology
5 ways marketers can overcome paralysis by complexity
While marketers face a complex world in 2021, Amobee’s Caity Noonan offers advice on how they can navigate that complexity by first putting their house in order in terms of privacy, identity, customer and prospect data and unified measurement solutions.