A Modern war of the Titans: How will the digital ad universe be divided?
DISQO’s David Grabert takes a look at the data “war” between Apple and Facebook and concludes “the industry has little choice but to communicate better and to broker a new deal with consumers around their data.”
Shama Hyder talks about how brands can make the most out of livestreaming
Zen Media CEO and founder Shama Hyder talks in this Q&A about how brands can benefit from adding livestreaming videos to their marketing mix.
Here’s why SEO must be your organization’s marketing integration tool
Terakeet’s Corey Mallonee says investing in search and SEO is especially critical now during the pandemic and ahead of the holidays. Learn how SEO can align your team’s marketing efforts.
Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19
Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19.
The Best Cybersecurity Certifications You Can Take Right Now
Looking to upskill your way into better cybersecurity competency? Here are the top cybersecurity certifications you should know about.
The top cybersecurity news sources you should be reading
Each day, SmartBrief editors aggregate cybersecurity news from dozens of leading sources. Here are the top sources that you should know about.
Voice assistants grow in importance as businesses reopen
Blue Fountain Media’s Brian Byer looks at the growing list of contactless applications from the use of voice technology as states reopen and stay-at-home orders are lifted during the coronavirus pandemic.
Coronavirus tracking apps could threaten personal privacy
As coronavirus tracking apps become widely available, consumers across the world are growing wary of how that tracking data might be used in the future.
Location data is the future for marketers and it’s changing
Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.
11 web design best practices to elevate user experience
Attrock’s Gaurav Sharma details 11 best practices for web design, from optimizing page load speeds and ensuring your site is ADA-compliant, to tips for technical SEO and creating a clean design.
Commentary: Why in-house programmatic will transform how brands communicate
ViralGains’ Tod Loofbourrow looks at why he believes more brands will take their programmatic ad buying in-house, and the impact that will have on brand messaging to customers and prospects.
Your media plan is missing audience unless you measure all screens
Amobee’s Aleck Schleider looks at the importance for marketers to “measure holistically across all screens” so that “their media plan will see the total audience.”
Striking a balance between data privacy & digital personalization
RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.
The third-party cookie is dead. Why adtech needs optimism now more than ever
EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.
Adapting digital strategies for a cookieless world
MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."
Addressable TV advertising: Seeing opportunities, striking a balance
SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.
IoT Security Flaws Are Putting Your Business at Risk
About half of all IoT devices connected to business networks are consumer devices. Many of these devices have little or no protection and are used in both personal and business settings.
The Iowa Caucus App and Nevada: A Cybersecurity Perspective
The Iowa Caucus app disaster has raised numerous concerns about the security risks of online voting. What implications will this have for the Nevada caucuses?
Voice Tech Zeitgeist: Super Bowl ads reveal our complex, ever-evolving relationship with AI
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
Insights From a Cybersecurity and Anti-Fraud Startup
SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.
Opinion: As presidential election looms, DOOH can be powerful bet for candidates
Vistar Media’s Leslie Lee says digital out-of-home advertising offers benefits over other forms of marketing for candidates, such geotargeting, higher levels of trust and it can’t be “ad-blocked.”
Human-Centered Design lets carriers unlock the door to the Experience Economy
Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.
2020 Cybersecurity Trends: Industry Poll + Interview
SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.
Opinion: Brands can bring down walled gardens, but only if they want to
Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.
Forget digital transformation: Companies must evaluate digital maturity instead
Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.
Data clean rooms offer new opportunities to data-poor verticals
MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.