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Walmart recently dipped its toes into livestream e-commerce, already a popular trend in China. Azoya’s Franklin Chu explores this trend and how brands use influencers to grow sales and connect with their consumers.
Open rates are a key metric for gauging the success of email marketing campaigns. To increase open rates marketers should pay particular attention to personalization, content, subject line and design.
Shane Barker, a digital marketing consultant, writes about how artificial intelligence can play a major role in helping you monitor your Facebook ads campaigns.
Microsoft’s Rashan Dixon offers tips on increasing the success of your digital marketing efforts in 2021.
VDX.tv’s Jim Johnson looks at the value of marketing through connected TV and OTT streaming services and how the ability to finely target audiences may make CTV and OTT a sure bet.
DISQO’s David Grabert takes a look at the data “war” between Apple and Facebook and concludes “the industry has little choice but to communicate better and to broker a new deal with consumers around their data.”
Want to make remote work more efficient? It’s time to leverage marketing automation. Attrock’s Gaurav Sharma explains how marketing automation can help your business grow.
Zen Media CEO and founder Shama Hyder talks in this Q&A about how brands can benefit from adding livestreaming videos to their marketing mix.
Terakeet’s Corey Mallonee says investing in search and SEO is especially critical now during the pandemic and ahead of the holidays. Learn how SEO can align your team’s marketing efforts.
Vibenomics' Paul Brenner makes the case for audio out-of-home media, noting that it's "a natural extension of other forms of audio."
Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19.
Looking to upskill your way into better cybersecurity competency? Here are the top cybersecurity certifications you should know about.
Targeting will be much harder for brands as cookies start to diminish. However, as the industry moves forward, a few targeting options stand out as promising alternatives, writes Eyeota’s Anand Das.
Each day, SmartBrief editors aggregate cybersecurity news from dozens of leading sources. Here are the top sources that you should know about.
Blue Fountain Media’s Brian Byer looks at the growing list of contactless applications from the use of voice technology as states reopen and stay-at-home orders are lifted during the coronavirus pandemic.
Are you prepared for a ransomware attack? Here’s everything you need to know about the current state of ransomware and how to protect your business.
Digilant’s Raquel Rosenthal offers six steps marketers can start taking to prepare for a cookie-less digital marketing world.
As coronavirus tracking apps become widely available, consumers across the world are growing wary of how that tracking data might be used in the future.
Matt Tubergen, EVP of Digital Turbine dives into the concepts detailed in Duhigg’s best-selling book, “The Power of Habit,” and how it manifests in mobile.
Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.
Attrock’s Gaurav Sharma details 11 best practices for web design, from optimizing page load speeds and ensuring your site is ADA-compliant, to tips for technical SEO and creating a clean design.
ViralGains’ Tod Loofbourrow looks at why he believes more brands will take their programmatic ad buying in-house, and the impact that will have on brand messaging to customers and prospects.
Amobee’s Aleck Schleider looks at the importance for marketers to “measure holistically across all screens” so that “their media plan will see the total audience.”
The coronavirus has caused an enormous shift to remote work across the globe. SmartBrief dives into why that might make organizations more vulnerable to cyber attacks.
RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.
EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.
MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."
SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.
About half of all IoT devices connected to business networks are consumer devices. Many of these devices have little or no protection and are used in both personal and business settings.
The Iowa Caucus app disaster has raised numerous concerns about the security risks of online voting. What implications will this have for the Nevada caucuses?
While personalization is key in marketing, it can go too far at times. Invoca’s Laura Schierbel looks at how marketers can go beyond targeting and “translate data into a more human experience.”
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.
SmartBrief's exclusive interview with Steve Morgan of Cybersecurity Ventures & Cybercrime Magazine, on the future of Cybersecurity.
Vistar Media’s Leslie Lee says digital out-of-home advertising offers benefits over other forms of marketing for candidates, such geotargeting, higher levels of trust and it can’t be “ad-blocked.”
Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.
SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.
MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.
Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.
Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.
MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.
InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.