Location data is the future for marketers and it’s changing
Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.
11 web design best practices to elevate user experience
Attrock’s Gaurav Sharma details 11 best practices for web design, from optimizing page load speeds and ensuring your site is ADA-compliant, to tips for technical SEO and creating a clean design.
Commentary: Why in-house programmatic will transform how brands communicate
ViralGains’ Tod Loofbourrow looks at why he believes more brands will take their programmatic ad buying in-house, and the impact that will have on brand messaging to customers and prospects.
Your media plan is missing audience unless you measure all screens
Amobee’s Aleck Schleider looks at the importance for marketers to “measure holistically across all screens” so that “their media plan will see the total audience.”
Striking a balance between data privacy & digital personalization
RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.
The third-party cookie is dead. Why adtech needs optimism now more than ever
EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.
Adapting digital strategies for a cookieless world
MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."
Addressable TV advertising: Seeing opportunities, striking a balance
SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.
IoT Security Flaws Are Putting Your Business at Risk
About half of all IoT devices connected to business networks are consumer devices. Many of these devices have little or no protection and are used in both personal and business settings.
The Iowa Caucus App and Nevada: A Cybersecurity Perspective
The Iowa Caucus app disaster has raised numerous concerns about the security risks of online voting. What implications will this have for the Nevada caucuses?
Voice Tech Zeitgeist: Super Bowl ads reveal our complex, ever-evolving relationship with AI
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
Insights From a Cybersecurity and Anti-Fraud Startup
SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.
Opinion: As presidential election looms, DOOH can be powerful bet for candidates
Vistar Media’s Leslie Lee says digital out-of-home advertising offers benefits over other forms of marketing for candidates, such geotargeting, higher levels of trust and it can’t be “ad-blocked.”
Human-Centered Design lets carriers unlock the door to the Experience Economy
Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.
2020 Cybersecurity Trends: Industry Poll + Interview
SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.
Opinion: Brands can bring down walled gardens, but only if they want to
Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.
Forget digital transformation: Companies must evaluate digital maturity instead
Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.
Data clean rooms offer new opportunities to data-poor verticals
MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.
Marketers, tech firms taking steps to mesh privacy with personalization
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
Finding the Perfect Partner: Questions Marketers Need to Ask
AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.
Don’t hold your breath waiting for a common currency
Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.
Negative bias: Best practices for responding to online reviews (Part 2)
Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.
Online reviews: Building a framework for the reputation economy (Part 1)
Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.
The rapid advancement of machine learning capabilities
The most surprising thing about machine learning is how quickly the technology is developing