Digital Technology
The habit loop and mobile content discovery
Matt Tubergen, EVP of Digital Turbine dives into the concepts detailed in Duhigg’s best-selling book, “The Power of Habit,” and how it manifests in mobile.
Digital Technology
Digital Technology
Location data is the future for marketers and it’s changing
Wrapify’s Jared Morante looks at the growing trend of location-based data, the challenges marketers face using it and questions they should ask to best leverage it.
Digital Technology
11 web design best practices to elevate user experience
Attrock’s Gaurav Sharma details 11 best practices for web design, from optimizing page load speeds and ensuring your site is ADA-compliant, to tips for technical SEO and creating a clean design.
Digital Technology
Commentary: Why in-house programmatic will transform how brands communicate
ViralGains’ Tod Loofbourrow looks at why he believes more brands will take their programmatic ad buying in-house, and the impact that will have on brand messaging to customers and prospects.
Digital Technology
Your media plan is missing audience unless you measure all screens
Amobee’s Aleck Schleider looks at the importance for marketers to “measure holistically across all screens” so that “their media plan will see the total audience.”
Digital Technology
Remote work and cybersecurity: Coronavirus impact
The coronavirus has caused an enormous shift to remote work across the globe. SmartBrief dives into why that might make organizations more vulnerable to cyber attacks.
Digital Technology
Striking a balance between data privacy & digital personalization
RangeMe’s Brandon Leong looks at trends in personalization and data privacy, before giving five data best practices for retailers.
Digital Technology
The third-party cookie is dead. Why adtech needs optimism now more than ever
EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.
Digital Technology
Adapting digital strategies for a cookieless world
MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."
Digital Technology
Addressable TV advertising: Seeing opportunities, striking a balance
SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.
Digital Technology
IoT Security Flaws Are Putting Your Business at Risk
About half of all IoT devices connected to business networks are consumer devices. Many of these devices have little or no protection and are used in both personal and business settings.
Digital Technology
The Iowa Caucus App and Nevada: A Cybersecurity Perspective
The Iowa Caucus app disaster has raised numerous concerns about the security risks of online voting. What implications will this have for the Nevada caucuses?
Digital Technology
How marketing personalization should evolve
While personalization is key in marketing, it can go too far at times. Invoca’s Laura Schierbel looks at how marketers can go beyond targeting and “translate data into a more human experience.”
Digital Technology
Voice Tech Zeitgeist: Super Bowl ads reveal our complex, ever-evolving relationship with AI
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
Digital Technology
Insights From a Cybersecurity and Anti-Fraud Startup
SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.
Digital Technology
A Glimpse into the Future of Cybersecurity
SmartBrief's exclusive interview with Steve Morgan of Cybersecurity Ventures & Cybercrime Magazine, on the future of Cybersecurity.
Digital Technology
Opinion: As presidential election looms, DOOH can be powerful bet for candidates
Vistar Media’s Leslie Lee says digital out-of-home advertising offers benefits over other forms of marketing for candidates, such geotargeting, higher levels of trust and it can’t be “ad-blocked.”
Digital Technology
Human-Centered Design lets carriers unlock the door to the Experience Economy
Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.
Digital Technology
2020 Cybersecurity Trends: Industry Poll + Interview
SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.
Digital Technology
Getting to the how and why of data
MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.
Digital Technology
Opinion: Brands can bring down walled gardens, but only if they want to
Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.
Digital Technology
Forget digital transformation: Companies must evaluate digital maturity instead
Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.
Digital Technology
Data clean rooms offer new opportunities to data-poor verticals
MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.
Digital Technology
Is the static banner’s demise finally near?
InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.
Digital Technology
Marketers, tech firms taking steps to mesh privacy with personalization
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
Digital Technology
5 Google ranking factors you must consider
Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.
Digital Technology
It’s not personal. It’s private.
Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”
Digital Technology
Playing the community game
How marketers and developers can create, guide and find advantages in mobile gaming communities
Digital Technology
Can brands automate emotional intelligence?
Invoca’s Gregg Johnson explores the importance of emotional intelligence when using automation.
Digital Technology
3 SEO tools you cannot afford to skip
Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.
Digital Technology
Finding the Perfect Partner: Questions Marketers Need to Ask
AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.
Digital Technology
Why is data integration still such a challenge?
Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”
Digital Technology
Don’t hold your breath waiting for a common currency
Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.
Digital Technology
Negative bias: Best practices for responding to online reviews (Part 2)
Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.
Digital Technology
Online reviews: Building a framework for the reputation economy (Part 1)
Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.
Digital Technology
Pressured CMOs look for quick fixes in martech
Brand Marketing Manager Evan Magliocca explores problems and possible solutions brands – and their agency partners – encounter in today’s martech marketplace.
Digital Technology
What’s on the adtech and martech horizon in 2019?
Accountability, connected TV growth and 5G advancement will led technology trends in 2019.
Digital Technology
The rapid advancement of machine learning capabilities
The most surprising thing about machine learning is how quickly the technology is developing
Digital Technology
5 trends in smart home technology
What's next for smart home technology - and what are consumers willing to actually buy?
Digital Technology
Best practices for embedded video in email
Raise click through rate, and engage more readers, by following these tips for embedded email video
Digital Technology
6 digital marketing predictions for 2019
Video trends, sponsorships and increased brand transparency are among the digital marketing trends that brands should expect in the coming year.