Infographic: Facts about Google that may surprise you
Google's success as a search engine can overshadow the company's hundreds of other products and services. Here are some facts about them.
Marketing leaders name digital’s biggest challenges
Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.
Black Friday & holiday shopping: 3 ways to optimize your site for mobile shopping
E-commerce companies and retailers must realize mobile capability is not just important to consumers -- it’s expected.
Instagram, Facebook changes and what they mean for marketers
The big news in social media this month was the debut of Instagram's Stories feature.
How to create effective emotional storytelling videos
Video marketers can trigger emotional responses with storytelling.
The latest changes to Facebook Pages and their impact
Facebook made a series of modifications to the desktop version of Pages. Here's a recap of the modifications made.
How Twitter can help teachers connect with students — and each other
This post was written by Liz Perman, an editorial project manager for SmartBrief. Hundreds of educators from international schools around the world came to...
Exploring the serious business of game-based marketing
In its infancy, advertising was an interruption. Ads were part of the price of watching TV or flipping through a magazine. More recently, brands...
From #SXSW: Why should businesses bother with location services?
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Location isn’t just for realtors anymore. It has become common practice for...
American Express’ Dave Wolf on Foursquare and the future of customer loyalty programs
At this year’s South by Southwest festival in Austin, Texas, American Express experimented with a unique approach to Foursquare integration. Last week the program...
From #SXSW: Why “best practices” aren’t always best for your business
Everyone loves best practices, including me. After all, we love being told what works and what steps we should take to find success. But...
Marc Andreessen and Sheryl Sandberg discuss the mobile future at #IABMIXX
In August, Facebook CEO Mark Zuckerberg said he expects as many as 5 billion people to have a smartphone by 2017. At a discussion...
6 ideas to help take advantage of Facebook’s new cover photo rules
Facebook launched Timeline in February 2012 and ever since, Facebook has had strict rules for business pages and their cover photos. The photos couldn’t...
What might Twitter’s monetization plan mean for you?
We were packed in among thousands — not to mention those relegated to spillover telecast-viewing rooms — last week for the now-infamous South By...
3 things most people don’t understand about viral marketing
There was no dearth of fascinating conversations Thursday between new and traditional media moguls at Business Insider’s IGNITION: Welcome to the Future of Media...