Voice Tech Zeitgeist: Super Bowl ads reveal our complex, ever-evolving relationship with AI
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
Insights From a Cybersecurity and Anti-Fraud Startup
SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.
Opinion: As presidential election looms, DOOH can be powerful bet for candidates
Vistar Media’s Leslie Lee says digital out-of-home advertising offers benefits over other forms of marketing for candidates, such geotargeting, higher levels of trust and it can’t be “ad-blocked.”
Human-Centered Design lets carriers unlock the door to the Experience Economy
Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.
2020 Cybersecurity Trends: Industry Poll + Interview
SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.
Opinion: Brands can bring down walled gardens, but only if they want to
Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.
Forget digital transformation: Companies must evaluate digital maturity instead
Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.
Data clean rooms offer new opportunities to data-poor verticals
MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.
Marketers, tech firms taking steps to mesh privacy with personalization
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
Finding the Perfect Partner: Questions Marketers Need to Ask
AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.
Don’t hold your breath waiting for a common currency
Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.
Negative bias: Best practices for responding to online reviews (Part 2)
Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.
Online reviews: Building a framework for the reputation economy (Part 1)
Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.
The rapid advancement of machine learning capabilities
The most surprising thing about machine learning is how quickly the technology is developing
How your martech stack fails to serve the customer
Preferences shared to one system should easily propagate across all your outbound communication platforms with a clear understanding of the source of the change.
Advent of the 5G era fuels wireless industry trends
The much-anticipated deployment of 5G networks will be the driving force for the wireless industry, starting very soon. 5G networks will enable vastly improved download speeds, lower latency, and improved processing power.
Q&A: Seeing retail operations and the customer experience through retail’s digital transformation
Retail is transforming, but are retailers ready? AT&T Business exec Phillip Hartfield talks about delivering on omnichannel experience and the role of evolving tech in retail in this Q&A.
What blockchain technology can do for online advertising
Blockchain holds a lot of potential for the online advertising industry and will lead to more secure, trustworthy transactions and engagements.
Q&A: Toshiba exec talks retail’s converging channels and today’s digital consumers
In this Q&A, Toshiba exec Kirk Goldman talks about findings from new Toshiba research on today's consumers, technology in retail and unified commerce.
The advantage of Artificial Intelligence in market research
Artificial intelligence can make brand campaigns better and more effective.
Will Walmart’s streaming approach appeal to heartland cord cutters?
With a lower price point than major, Walmart's approach to streaming content looks to target rural consumers - but is the strategy a winning one?
SmartBrief report: 4 must-watch technologies for today’s marketers
Knowing your way around technology is vital for marketers, but it's hard to know what tech is worth your time. A new SmartBrief report looks at how marketers can successfully navigate today's sea of technology.