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Digital Technology

Digital Technology

Getting to the how and why of data

MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.

Digital Technology

It’s not personal. It’s private.

Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”

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