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While personalization is key in marketing, it can go too far at times. Invoca’s Laura Schierbel looks at how marketers can go beyond targeting and “translate data into a more human experience.”
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.
SmartBrief's exclusive interview with Steve Morgan of Cybersecurity Ventures & Cybercrime Magazine, on the future of Cybersecurity.
Vistar Media’s Leslie Lee says digital out-of-home advertising offers benefits over other forms of marketing for candidates, such geotargeting, higher levels of trust and it can’t be “ad-blocked.”
Mobile Posse’s Arty Rivera explores the importance of Human-Centered Design and how mobile carriers can use that approach to improve the customer experience.
SmartBrief readers share their top cybersecurity concerns for 2020, plus an interview with the editor of SmartBrief on Cybersecurity.
MediaNet’s Julia Amorim says that “data-driven marketing” need to move beyond the “what” stage to the “why” stage, which will make the “how” of marketing more dynamic, more effective and ultimately more fulfilling than ever before.
Cuebiq’s Antonio Tomarchio explains why advertisers must unit to bring down “walled gardens” of data in digital marketing, and details why mobile is the place to start.
Centerline Digital’s Kristen Powers offers three points in how companies can assess their “digital maturity,” and says it’s time to remove “digital transformation” from our vocabulary.
MightyHive’s Adrian Domek makes an argument that data clean room can give marketers “superpowers” as they work to comply with upcoming data privacy and protection regulations.
InMobi’s Anne Frisbie explores why brands seems to be moving away from static banner ads and using more mobile-first creative formats.
While technology companies and government agencies work on consumer privacy protection, here’s a look at how marketers can develop processes and work with vendors to still create targeted messaging while respecting consumers’ data.
Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.
Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”
How marketers and developers can create, guide and find advantages in mobile gaming communities
Invoca’s Gregg Johnson explores the importance of emotional intelligence when using automation.
Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.
AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.
Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”
Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.
Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.
Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.
Brand Marketing Manager Evan Magliocca explores problems and possible solutions brands – and their agency partners – encounter in today’s martech marketplace.
Accountability, connected TV growth and 5G advancement will led technology trends in 2019.
The most surprising thing about machine learning is how quickly the technology is developing
What's next for smart home technology - and what are consumers willing to actually buy?
Raise click through rate, and engage more readers, by following these tips for embedded email video
Video trends, sponsorships and increased brand transparency are among the digital marketing trends that brands should expect in the coming year.
With the right platform, a solution can deliver B2B ad impressions to specific accounts at scale.
Preferences shared to one system should easily propagate across all your outbound communication platforms with a clear understanding of the source of the change.
There are five fundamental areas where businesses must prepare for sustainable artificial intelligence
The much-anticipated deployment of 5G networks will be the driving force for the wireless industry, starting very soon. 5G networks will enable vastly improved download speeds, lower latency, and improved processing power.
Retail is transforming, but are retailers ready? AT&T Business exec Phillip Hartfield talks about delivering on omnichannel experience and the role of evolving tech in retail in this Q&A.
Podcasting is seeing a resurgence due to listening through mobile devices and smart speakers. Brands can enter the market relatively inexpensively and should consider this engaging form of content marketing.
Blockchain holds a lot of potential for the online advertising industry and will lead to more secure, trustworthy transactions and engagements.
In this Q&A, Toshiba exec Kirk Goldman talks about findings from new Toshiba research on today's consumers, technology in retail and unified commerce.
Artificial intelligence can make brand campaigns better and more effective.
With a lower price point than major, Walmart's approach to streaming content looks to target rural consumers - but is the strategy a winning one?
Knowing your way around technology is vital for marketers, but it's hard to know what tech is worth your time. A new SmartBrief report looks at how marketers can successfully navigate today's sea of technology.
Visa’s pop-up Innovation Station showcased cutting-edge payment tech.