Digital Technology

The ability to integrate creative services around data science and standardized ad technologies is proving increasingly critical to agencies.

For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.

Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.

Here are 3 reasons why visuals—videos, images, VR and the like—will be the predominant form of content we interact with in the next decade.

Blockchain technology will enable customers to verify your value proposition in entirely new ways.

The complexity of today’s marketing landscape has grown exponentially in recent years, and marketers need the right ammunition to approach each marketing decision intelligently.

A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.

Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.

GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.

Have you considered how marketing will be upended by Bitcoin technology?

The vast majority of the products, services, and support existing in the marketplace do not have effective post-sale support.

The days of walking into a shop (or visiting its website) and simply looking around are pretty much gone.

There are five main barriers that large enterprises face when trying to innovate. Here's how to tackle them.

After looking at the rising trends across the digital landscape, it’s clear there are three major concepts that should be your focus.

Emojis are not just for expressing emotion. Here's how marketers can use them.

The fact that so many potential clients ask about website ROI is proof that it needs to be met head on and handled pragmatically.

Within major organizations, there are often many different divisions and functional groups creating properties for web, social, and mobile. This creates the potential for problems.

E-commerce companies and retailers must realize mobile capability is not just important to consumers -- it’s expected.

The big news in social media this month was the debut of Instagram's Stories feature.

Video marketers can trigger emotional responses with storytelling.

Facebook made a series of modifications to the desktop version of Pages. Here's a recap of the modifications made.

Evelyn Timson outlines the benefits and power of using animation to build a strong and enduring brand identity, on and offline.

The digital landscape for marketers is evolving quickly, and it can feel overwhelming to keep up. Starting with the basics can help you get a handle on the types of ad options available.

Snapchat has built a huge following with teens and millennials -- reaching 41% of all 18- to 34-year-olds in the U.S. daily. And now, brands are eagerly jumping on board as well.