Digital Technology

Digital Technology

VR and advertising: How brands can start planning now

How businesses can start incorporating virtual reality tech

Digital Technology

Middle management job security in the age of automation

As artificial intelligence strengthens, how will white collar workers be impacted?

Digital Technology

10 audio marketing trends for 2018

Last year laid the foundation for great innovation in audio technology now

Digital Technology

Data’s role in reaching today’s shoppers

The customer journey has become a critical focus for marketers, yet it has become more and more elusive.

Digital Technology

Phish “phans” and how data informs marketers

Data is the air that marketers breathe, yet it’s not always clear how to approach it.

Digital Technology

What Google’s new ad rotation settings mean for you

If you are one of the many advertisers who received an email from Google on Aug. 29 email about ad rotation, you are probably wondering what exactly this means.

Digital Technology

Fight the growing cyber challenge in health care

All industries need a sound cybersecurity strategy and incident response plan, but that is especially the case for health care given that instances of data breaches are on the rise.

Digital Technology

Marketers, prepare: Voice search is growing

The shift to increased reliance on voice over the past year is perhaps the biggest change for marketers since the advent of the smartphone.

Digital Technology

3 things brands must know about today’s influencers

Today's influencers are knowledgeable, powerful and empowered

Digital Technology

What’s next for programmatic advertising?

Programmatic is helping advertisers leverage their data to make ads more tailored to individual users.

Digital Technology

With the cloud comes fraud 2.0

Advertisers should get prepared for increasing challenges around fraud as cloud computing grows further.

Digital Technology

Loyalty programs in a blockchain world

Smart marketers are getting ready for a major transformation in customer loyalty programs, all thanks to blockchain technology.

Digital Technology

Infographic: Facts about Google that may surprise you

Google's success as a search engine can overshadow the company's hundreds of other products and services. Here are some facts about them.

Digital Technology

How data is reshaping the agency relationship

The ability to integrate creative services around data science and standardized ad technologies is proving increasingly critical to agencies.

Digital Technology

Data-driven marketing: A cross-industry view

For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.

Digital Technology

Will robots replace marketing managers?

Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.

Digital Technology

3 reasons why visuals are the future

Here are 3 reasons why visuals—videos, images, VR and the like—will be the predominant form of content we interact with in the next decade.

Digital Technology

Can blockchain restore consumer trust in brands?

Blockchain technology will enable customers to verify your value proposition in entirely new ways.

Digital Technology

Building a user-friendly marketing data ecosystem

The complexity of today’s marketing landscape has grown exponentially in recent years, and marketers need the right ammunition to approach each marketing decision intelligently.

Digital Technology

4 ways to drive in-store traffic with Google Maps

A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.

Digital Technology

Marketing leaders name digital’s biggest challenges

Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.

Digital Technology

How to adapt to the sharing economy

GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.

Digital Technology

How Bitcoin technology could change marketing

Have you considered how marketing will be upended by Bitcoin technology?

Digital Technology

How poor mobile support is costing you money

The vast majority of the products, services, and support existing in the marketplace do not have effective post-sale support.

Digital Technology

Provide cohesive shopping experiences at scale

The days of walking into a shop (or visiting its website) and simply looking around are pretty much gone.

Digital Technology

5 barriers to digital transformation

There are five main barriers that large enterprises face when trying to innovate. Here's how to tackle them.

Digital Technology

3 cutting-edge marketing concepts you should know

After looking at the rising trends across the digital landscape, it’s clear there are three major concepts that should be your focus.

Digital Technology

7 ways to use emojis for marketing

Emojis are not just for expressing emotion. Here's how marketers can use them.

Digital Technology

The ins and outs of website ROI

The fact that so many potential clients ask about website ROI is proof that it needs to be met head on and handled pragmatically.

Digital Technology

Why you need a good model for digital governance

Within major organizations, there are often many different divisions and functional groups creating properties for web, social, and mobile. This creates the potential for problems.

Digital Technology

Black Friday & holiday shopping: 3 ways to optimize your site for mobile shopping

E-commerce companies and retailers must realize mobile capability is not just important to consumers -- it’s expected.

Digital Technology

Instagram, Facebook changes and what they mean for marketers

The big news in social media this month was the debut of Instagram's Stories feature.

Digital Technology

How to create effective emotional storytelling videos

Video marketers can trigger emotional responses with storytelling.

Digital Technology

The latest changes to Facebook Pages and their impact

Facebook made a series of modifications to the desktop version of Pages. Here's a recap of the modifications made.

Digital Technology

Creating a brand identity using animation

Evelyn Timson outlines the benefits and power of using animation to build a strong and enduring brand identity, on and offline.

Digital Technology

A primer on mobile display ads

The digital landscape for marketers is evolving quickly, and it can feel overwhelming to keep up. Starting with the basics can help you get a handle on the types of ad options available.

Digital Technology

3 ways to sell using Snapchat

Snapchat has built a huge following with teens and millennials -- reaching 41% of all 18- to 34-year-olds in the U.S. daily. And now, brands are eagerly jumping on board as well.