How data is reshaping the agency relationship
The ability to integrate creative services around data science and standardized ad technologies is proving increasingly critical to agencies.
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The ability to integrate creative services around data science and standardized ad technologies is proving increasingly critical to agencies.
For all the buzz about data-driven marketing today, it can mean very different things depending on the type of company that tries to adopt it.
Imagine a perfect tandem: machines delivering huge amounts of organized data to a human, who caps it off with creative insight to craft the perfect marketing campaign.
Here are 3 reasons why visuals—videos, images, VR and the like—will be the predominant form of content we interact with in the next decade.
Blockchain technology will enable customers to verify your value proposition in entirely new ways.
The complexity of today’s marketing landscape has grown exponentially in recent years, and marketers need the right ammunition to approach each marketing decision intelligently.
A comprehensive Google Maps strategy is essential for any retailer -- whether they're managing a single mom-and-pop location or a large enterprise with thousands of franchises -- to drive store traffic.
Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.
GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.
Have you considered how marketing will be upended by Bitcoin technology?
The vast majority of the products, services, and support existing in the marketplace do not have effective post-sale support.
The days of walking into a shop (or visiting its website) and simply looking around are pretty much gone.
There are five main barriers that large enterprises face when trying to innovate. Here's how to tackle them.
After looking at the rising trends across the digital landscape, it’s clear there are three major concepts that should be your focus.
Emojis are not just for expressing emotion. Here's how marketers can use them.
The fact that so many potential clients ask about website ROI is proof that it needs to be met head on and handled pragmatically.
Within major organizations, there are often many different divisions and functional groups creating properties for web, social, and mobile. This creates the potential for problems.
E-commerce companies and retailers must realize mobile capability is not just important to consumers -- it’s expected.
The big news in social media this month was the debut of Instagram's Stories feature.
Video marketers can trigger emotional responses with storytelling.
Facebook made a series of modifications to the desktop version of Pages. Here's a recap of the modifications made.
Evelyn Timson outlines the benefits and power of using animation to build a strong and enduring brand identity, on and offline.
The digital landscape for marketers is evolving quickly, and it can feel overwhelming to keep up. Starting with the basics can help you get a handle on the types of ad options available.
Snapchat has built a huge following with teens and millennials -- reaching 41% of all 18- to 34-year-olds in the U.S. daily. And now, brands are eagerly jumping on board as well.
This post is from Liz Perman, SmartBrief’s senior manager for association relations, who attended the IAB Marketplace: Social Media in New York. Paul Beck,...
Google doesn’t care about your security. Facebook doesn’t care about your security. You are the only one who can keep your computer and your...
Last week at SXSW Interactive, I was shut out of a session that I (and everyone else) was excited to attend called Extending Your...
U.S. Hispanics are a cultural and economic powerhouse. They make up more than 15% of the U.S. population — and over the next 40...
This post was written by Liz Perman, an editorial project manager for SmartBrief. Hundreds of educators from international schools around the world came to...
In its infancy, advertising was an interruption. Ads were part of the price of watching TV or flipping through a magazine. More recently, brands...
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Location isn’t just for realtors anymore. It has become common practice for...
At this year’s South by Southwest festival in Austin, Texas, American Express experimented with a unique approach to Foursquare integration. Last week the program...
Everyone loves best practices, including me. After all, we love being told what works and what steps we should take to find success. But...
In August, Facebook CEO Mark Zuckerberg said he expects as many as 5 billion people to have a smartphone by 2017. At a discussion...
Facebook launched Timeline in February 2012 and ever since, Facebook has had strict rules for business pages and their cover photos. The photos couldn’t...
This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as...
This post is by Elena Ziebarth, who works in new product development at SmartBrief. The New America Foundation and Slate hosted a fascinating panel...
We were packed in among thousands — not to mention those relegated to spillover telecast-viewing rooms — last week for the now-infamous South By...
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief. When Twitter agreed to allow the Library of Congress to archive its...
There was no dearth of fascinating conversations Thursday between new and traditional media moguls at Business Insider’s IGNITION: Welcome to the Future of Media...
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
This guest post is by Daley Epstein, a contributing writer for SmartBrief. “I know you’ve heard this a million times, but you need to...