Digital Technology
Live from SXSW: Building strong online communities
Though SXSW Interactive is now history, the film is still rolling and the bands are just loading in. We’re here for the duration of...
Digital Technology
Digital Technology
SXSW: Who are these people?
This guest post was contributed by Connie Bensen, community strategist at Techrigy. As you know, social media took center stage at SXSW Interactive this...
Digital Technology
SXSW: Fear of missing out, part 1
Without a doubt, the most painful thing about SXSW is the fear of missing out (FOMO). With more than 1,900 bands performing, 200 films...
Digital Technology
SXSW: Fear of missing out, part 2
We concede defeat. We couldn’t do it all last week down at the South by Southwest Interactive Festival. Have no fear, however, because more...
Digital Technology
SXSW in the rear-view mirror
Live blogging and tweeting during SXSW Interactive was frenetic but fun. I found inspiration at every turn and came away with countless takeaways for...
Digital Technology
Engage or enrage: What the new monitoring means
One of the primary tenets of social media strategy is to listen. The very next is to engage. I’ve followed that path many times:...
Digital Technology
BlogWell preview: A conversation with Tyson’s Ed Nicholson
Some of the biggest names in global business will gather next week at BlogWell to share tips and strategies for making the most of...
Digital Technology
BlogWell preview: Nokia’s Molly Schonthal
Some of the biggest names in global business will gather next week at BlogWell to share tips and strategies for making the most of...
Digital Technology
An all-Twitter conference? An interview with the producers of TWTRCON
Smartbrief’s Rob Birgfeld recently spoke to Tonia Ries, general managing partner of Modern Media, about TWTRCON, the first conference entirely focused on Twitter as...
Digital Technology
Live from IAB Marketplace: Advice from “Groundswell” author
Josh Bernoff, author of “Groundswell: Winning in a World Transformed by Social Technologies,” gave this morning’s opening keynote at the IAB Marketplace: Social Media....
Digital Technology
In defense of sponsored conversations
This post is from Liz Perman, SmartBrief’s senior manager for association relations, who attended the IAB Marketplace: Social Media in New York. Paul Beck,...
Digital Technology
Live at TWTRCON: Tips and a touch of controversy
This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as...
Digital Technology
TWTRCON: Putting it all into practice
This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as...
Digital Technology
Live from Mobile Innovation Week
Today’s guest post is from Doug Naegele, founder of TextandShout.com. An avid SmartBrief on Social Media reader and inveterate entrepreneur, Doug is attending Mobile...
Digital Technology
Live from Mobile Innovation Week — Day 2
Today’s guest post is our second Mobile Innovation Week update from Doug Naegele, founder of TextandShout.com. Doug’s first dispatch from the Toronto event recapped...
Digital Technology
Live from TWTRCON ’09: 5 reasons to be on Twitter even if your audience isn’t
Today’s first post from TWTRCON comes from SmartBrief on Social Media Contributing Editor Ambreen Ali. Your company can benefit from Twitter even if your...
Digital Technology
Live from TWTRCON ’09: 5 reasons to be on Twitter even if your audience isn’t
Today’s first post from TWTRCON comes from SmartBrief on Social Media Contributing Editor Ambreen Ali. Your company can benefit from Twitter even if your...
Digital Technology
Live from Association New Media Summit 2009
Today’s guest post is from Doug Naegele, founder of mobile media firm TextandShout.com. An avid SmartBrief on Social Media reader and inveterate entrepreneur, Doug sent...
Digital Technology
Live from Ad:Tech — The Myth of the “Last Click”
Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I...
Digital Technology
Live from Ad:Tech — The Myth of the “Last Click”
Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I...
Digital Technology
A cheeky look at Gov 2.0: Questions for Mark Drapeau
In advance of tomorrow’s Sweets and Tweets event, Social Networking: the Two Dirtiest Words in Gov 2.0, we had the chance to fire some...
Digital Technology
Social bookmarking for business
Today’s guest post is by Brian Link, CEO of Toobla, a social bookmarking startup based in Columbus, Ohio. Many people are using Digg, StumbleUpon...
Digital Technology
Andy’s Answers: How to help your speakers talk about your event
With our Word of Mouth Supergenius event now a couple weeks away, I thought I’d share a few ideas on how to get your...
Digital Technology
What all great blog posts have in common
When you’re trying to create great content for your company blog, it’s only too easy to focus on your corporate message first. But the...
Digital Technology
So you think your company is boring…
Lois Kelly of Beeline Labs and Bloghound talked with a small group of us at a WOM Supergenius lunch earlier this week about ways...
Digital Technology
Live from CES: Where the venture funds are
This guest post is by Susan Rush, lead editor of CEA SmartBrief, who is attending the Consumer Electronics Show this week. Follow her on...
Digital Technology
6 security tips from BreakingPoint Systems
Google doesn’t care about your security. Facebook doesn’t care about your security. You are the only one who can keep your computer and your...
Digital Technology
Is national censorship the new norm?
This post is by Elena Ziebarth, who works in new product development at SmartBrief. The New America Foundation and Slate hosted a fascinating panel...
Digital Technology
Despite regulation, cool things are brewing in healthcare and finance
Our daily social media newsletter frequently features case studies about restaurants such as Domino’s Pizza, consumer packaged goods companies such as PepsiCo and manufacturers...
Digital Technology
Why fashion is behind the social curve
Today’s post is by SmartBrief Sales Associate Mary Kate Slattery. For an industry that survives by championing what’s out, what to have now and...
Digital Technology
3 tools to help optimize your social presence
You have a great product. People love your content, your products or your services. You have even stepped up your game and created a...
Digital Technology
Live from OMS: Opening Keynote with John Battelle and Anne Holland
The Online Marketing Summit in San Diego kicked off Tuesday with OMS founder Aaron Kahlow interviewing social-media heavyweights Federated Media founder John Battelle and...
Digital Technology
Do paywalls hurt social news?
Today’s post comes from Elena Ziebarth, a new product development associate at SmartBrief. Last week’s paidContent 2010 conference tackled the future of the publishing...
Digital Technology
Bringing you the best of SXSW
This Friday, a couple of us intrepid SmartBriefers are heading to the Lone Star State to bring you the best of South by Southwest...
Digital Technology
Ready for Takeoff: Southwest’s SWALife employee blog
We’ve all heard about the extraordinary corporate culture at Southwest Airlines. They hire for attitude, train for skill. Employees are free to be themselves...
Digital Technology
Live from SXSW: Twitter superusers share favorite twools
SmartBrief Editor Rebecca Pollack is taking it all in at SXSW and bringing back the stuff that matters to SmartBrief on Social Media readers....
Digital Technology
Live from SXSW: FCC addresses national broadband plan and digital divide competition
Today’s guest post is from SmartBrief reader, telecom guru and 24-year South By Southwest veteran Stephen J. Easley. Steve is vice president for government...
Digital Technology
Live from SXSW: Igniting U.S. fans for the 2010 World Cup
Online marketers of all stripes could relate when Chris Hall of the U.S. Soccer Federation quoted basketball great John Wooden at the South by...
Digital Technology
Moon 2.0: Opening up space exploration
Social media really is changing the world – and beyond — as an enthusiastic South by Southwest Interactive Festival audience learned during one of...
Digital Technology
The interactive community’s next challenge: sustainability
SmartBrief editor Rebecca Pollack was in Austin, Texas, for the South by Southwest Interactive Festival. Here’s her take on Sunday’s keynote address. “What if...
Digital Technology
The Facebook skillset: Social networks, cultural context and the war in Iraq
Slate Magazine and the New America Foundation recently co-sponsored a program titled “Manhunt, From Saddam to Bin Laden,” during which panelists discussed the utilization...
Digital Technology
Marketers respond to new era of news consumption
Monday’s article by Heidi Cohen in Click Z shone a spotlight on a trend we at SmartBrief follow closely: How consumers are getting news...