Digital Technology

Making the case for change within a company means “creating an anxiety with today and an excitement with the future,” former Procter & Gamble...

Twitter is a powerful presence in the world of social media. But the network that built its popularity around 140-character tweets is still having...

I’m headed to Austin tomorrow to bring you back the best of South by Southwest (SXSW). As many of you know, SXSW — a.k.a....

This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as...

Our daily social media newsletter frequently features case studies about restaurants such as Domino’s Pizza, consumer packaged goods companies such as PepsiCo and manufacturers...

Today’s Q-and-A is with Chris Cunningham , co-founder and CEO of appssavvy, who will speak at the nearly sold-out IAB Social Media Marketplace in...

The Gov 2.0 space is full of evangelists trumpeting the ability of  social-media technology to make government more responsive, efficient and collaborative. But you...

Barry Moltz is serious about customer service. So much so, in fact, that his nightmares center on bad customer service scenarios, he told attendees...

This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...

This guest post is by Daley Epstein, a contributing writer for SmartBrief. Every business needs a base of loyalists to build it up —...

This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco,  is brought to you...

Marketing never sits still for long. At a South by Southwest session, co-led by American Express OPEN and Skillshare, Buddy Media CEO Mike Lazerow...

Brands looking to break into the mobile-application arena will be successful if they think of apps as products, panelists said a “Branding in the...

Several months have passed since Facebook introduced Graph Search, making a major footprint into the Google-dominated search world. Now, consumers can find what they...

The most thought-provoking SXSW session I attended yesterday featured Khoi Vinh, design director at the NYT.com and his boss, Tom Bodkin, a 27 year...

Today’s guest post is from Doug Naegele, founder of TextandShout.com. An avid SmartBrief on Social Media reader and inveterate entrepreneur, Doug is attending Mobile...

Today’s post is by SmartBrief Sales Associate Mary Kate Slattery. For an industry that survives by championing what’s out, what to have now and...

We had two roving correspondents at SXSW Interactive last week in search of fascinating nuggets at the intersection of health and mobile.  Doug Naegele,...

Social networks are profoundly changing the way we receive and react to news about disasters around the world. In the aftermath of the earthquake...

**UPDATE** We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to the Blogging Success Summit...

This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...

This series is brought to you by SmartBrief Mobile. The SmartBrief Android App extends the reach of the SmartBrief e-mail service by allowing you...

SmartBrief exhibited this year for the first time at the ASAE Annual Meeting, held Aug. 7 to 9 in St. Louis. When our team...

Google+ is often misunderstood, Guy Kawasaki said during a recent webinar with SmartBrief. People sign up for it and expect it to be like...

If you’re working harder than ever to build your business and still not making money, it may be because you’re trying to be someone...

Apu Gupta is the founder and CEO of Curalate. Prior to Curalate, he worked in retail and technology. He built the second largest drugstore...

I attended a session yesterday morning that is pure gold for any marketer interested in social media: Tara Hunt’s Makin’ Whuffie: Raising Social Capital...

Today’s guest post is our second Mobile Innovation Week update from Doug Naegele, founder of TextandShout.com. Doug’s first dispatch from the Toronto event recapped...

You have a great product. People love your content, your products or your services. You have even stepped up your game and created a...

At Monday’s IAB Social Media Marketplace, Ian Schafer, CEO of Deep Focus, offered a case study of the work his firm has done to...

According to best-selling author Charlene Li, creating a sustainable social ecosystem means focusing on the passive “watchers” first and the actively engaged members of...

This post was written by SmartBrief technology editor Susan Rush. If you think social TV is only for young, hip viewers, you are mistaken....

This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...

GameStop recently joined the ranks of retailers with a fully integrated Facebook store. I asked GameStop Vice President of E-Commerce Kelly Mulroney to explain...

Brian Williammee, SmartBrief’s lead mobile software developer, also contributed to this blog post. Download the SmartBrief Apple iPhone application. In late April, SmartBrief launched...

Kickstarter’s rise to prominence this year has filled the world’s creative types with a mixture of hope and anxiety. If you’re the kind of...

Social advertising is the hottest topic in advertising right now. Salesforce estimates that by 2017, the global market for social ads will be worth...

Merritt Colaizzi, SmartBrief’s publisher is down in Austin for South by Southwest— and she’s giving us a daily rundown on what she’s seeing, hearing...

Today’s first post from TWTRCON comes from SmartBrief on Social Media Contributing Editor Ambreen Ali. Your company can benefit from Twitter even if your...

The Online Marketing Summit in San Diego kicked off Tuesday with OMS founder Aaron Kahlow interviewing social-media heavyweights Federated Media founder John Battelle and...

In today’s competitive business climate, it’s vital for companies to have a strong brand presence, — and increasingly that means far more than merely...