Digital Technology

**UPDATE** We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to Facebook Success Summit is...

This post was written by SmartBrief’s Megan Conniff. Is e-mail dead? That was one of the questions asked this week at the NRF BIG...

This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...

This series is brought to you by SmartBrief Mobile. The SmartBrief Android App extends the reach of the SmartBrief e-mail service by allowing you...

To many of us, social media are a fairly predictable part of our lives. We know which platforms we like and how we like...

“Businesses that use the Web are growing 15% faster than those that do not. That’s the reality now,” said Susan Sobbott, president of American...

The interesting thing about new marketing opportunities is how quickly brands will jump into the fray without really understanding how a tool really works...

This may be a tired analogy, but stick with me for a moment: There is something magical that happens when you mix a variety...

Though SXSW Interactive is now history, the film is still rolling and the bands are just loading in. We’re here for the duration of...

Today’s first post from TWTRCON comes from SmartBrief on Social Media Contributing Editor Ambreen Ali. Your company can benefit from Twitter even if your...

Today’s post comes from Elena Ziebarth, a new product development associate at SmartBrief. Last week’s paidContent 2010 conference tackled the future of the publishing...

Mari Smith, social-media business coach and “the Pied Piper of the Online World” (according to FastCompany.com), stepped up at the Social Media Success Summit...

At Seth Godin’s keynote this morning at the IAB’s MIXX event in New York City, he discussed the importance on focusing on “what’s now”...

In preparation for the Feb. 24 event hosted by wool.labs, SmartBrief and MISI at the National Constitution Center in Philadelphia, wool.labs is rolling out...

This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...

This post is by Paul Marsden, editor of Social Commerce Today. Imagine this: You’ve gone back in time to 1996, and you find yourself...

At the recent B2B Corporate Social Media Summit, I moderated a panel with Alison Watterson of Hewlett-Packard and Dora Smith of Siemens on figuring...

If you’ve been relying on news releases and other traditional public relations tactics to draw attention to your business, it’s time to update your...

QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. Below is a roundup of some of...

Video for the small screen — online, on mobile, or in an installation — works. Study after study has shown that video for the...

This guest post was contributed by Connie Bensen, community strategist at Techrigy. As you know, social media took center stage at SXSW Interactive this...

Today’s guest post is from Doug Naegele, founder of mobile media firm TextandShout.com. An avid SmartBrief on Social Media reader and inveterate entrepreneur, Doug sent...

This Friday, a couple of us intrepid SmartBriefers are heading to the Lone Star State to bring you the best of South by Southwest...

One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often,...

Tyra Banks says she is on a mission to empower women. At Monday’s IAB MIXX conference in New York City, Banks spoke at a...

At this point, social media is a no-brainer. Been there, done that. What really matters is cutting through the noise and finding a sweet...

This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...

This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android app extends the reach of the SmartBrief e-mail service by allowing...

This post is by Bridget Jewell, public relations manager for Mall of America. She focuses on pitching stories to the media, project management, crisis...

NVIDIA’s Shanee Ben-Zur can’t tell you how to make a viral video — nobody can — but she can tell you how to make...

Location analytics certainly has its use in marketing, government and various other fields, but charitable giving isn’t immediately associated with the technology. However, Seattle-based...

Does Facebook’s EdgeRank algorithm ever make you want to punch your monitor? It’s okay to say yes … I think it frustrates everyone from...

Without a doubt, the most painful thing about SXSW is the fear of missing out (FOMO). With more than 1,900 bands performing, 200 films...

Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I...

We’ve all heard about the extraordinary corporate culture at Southwest Airlines. They hire for attitude, train for skill. Employees are free to be themselves...

Admittedly, I’m the cynic of our team. After last year’s stellar lineup for Buzz2009, an event we hosted in Washington DC last summer for...

Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org,...

This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...

This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing...

This guest post is by Scott Caldwell of WorldVentures. Google announced in a blog post Monday that Google+ is now allowing organizations to create...

Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product...