Digital Technology
What might Twitter’s monetization plan mean for you?
We were packed in among thousands — not to mention those relegated to spillover telecast-viewing rooms — last week for the now-infamous South By...
Digital Technology
Digital Technology
Are apps part of your social strategy?
Today’s Q-and-A is with Chris Cunningham , co-founder and CEO of appssavvy, who will speak at the nearly sold-out IAB Social Media Marketplace in...
Digital Technology
Mobile making a difference: A SXSW roundup
We had two roving correspondents at SXSW Interactive last week in search of fascinating nuggets at the intersection of health and mobile. Doug Naegele,...
Digital Technology
Mad Men Yourself: The beauty of putting fans to work
At Monday’s IAB Social Media Marketplace, Ian Schafer, CEO of Deep Focus, offered a case study of the work his firm has done to...
Digital Technology
Live from Milken: Is your brand social enough?
In today’s competitive business climate, it’s vital for companies to have a strong brand presence, — and increasingly that means far more than merely...
Digital Technology
SMSS: Mari Smith on spiffing up your Facebook presence
Mari Smith, social-media business coach and “the Pied Piper of the Online World” (according to FastCompany.com), stepped up at the Social Media Success Summit...
Digital Technology
SMSS: Defining and measuring success with Jason Falls
One of the most difficult aspects of pitching social media to leadership is proving its worth in numbers, or, to be frank, cash. Often,...
Digital Technology
Open readership: Charlene Li takes your questions
Admittedly, I’m the cynic of our team. After last year’s stellar lineup for Buzz2009, an event we hosted in Washington DC last summer for...
Digital Technology
Gov 2.0: How to make your content go viral
This post is by Kaukab Jhumra Smith, a contributing editor for SmartBrief. She is reporting live from Gov 2.0 this week. Ideas do not...
Digital Technology
Gov 2.0: “Chips” or “crisps”? It’s not what you call it, it’s how you use it
This post is by Kaukab Jhumra Smith who is attending Gov 2.0 in Washington this week. Tim Berners-Lee, the guy who literally invented the...
Digital Technology
Mobile Health 2010: How the CDC used video to take its HIV testing campaign mobile
Today’s guest post is from Doug Naegele, an avid SmartBrief on Social Media reader and inveterate entrepreneur. His firm, Infield Communications, lives at the...
Digital Technology
4 social-marketing tips from Martha Stewart
This post is by SmartBrief on Social Media contributing editor Ben Whitford. Martha Stewart may be best known for her cupcakes, but she also...
Digital Technology
Where next for location marketing?
This post is by SmartBrief on Social Media contributing editor Ben Whitford. The exciting thing about location marketing is that right now, nobody knows...
Digital Technology
Can social marketers catch the “ROI leprechaun”?
This post is by Ben Whitford, contributing editor for SmartBrief on Social Media. For social marketers, return on investment can be a touchy subject;...
Digital Technology
Buzz2010: 5 ways to achieve open leadership
This guest post is by Jennifer McNally, SmartBrief’s director of editorial operations. “Focus on the relationship, not the technology.” Sage advice from social media...
Digital Technology
Gov 2.0: How to engage your Hispanic fans
U.S. Hispanics are a cultural and economic powerhouse. They make up more than 15% of the U.S. population — and over the next 40...
Digital Technology
How to avoid legal pitfalls around Gov 2.0
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief. When Twitter agreed to allow the Library of Congress to archive its...
Digital Technology
Are you prepared for the pitfalls of Gov 2.0?
The Gov 2.0 space is full of evangelists trumpeting the ability of social-media technology to make government more responsive, efficient and collaborative. But you...
Digital Technology
Responding to disaster 2.0: Haiti’s “wake-up call” for the Red Cross
Social networks are profoundly changing the way we receive and react to news about disasters around the world. In the aftermath of the earthquake...
Digital Technology
Build your social community with passive users
According to best-selling author Charlene Li, creating a sustainable social ecosystem means focusing on the passive “watchers” first and the actively engaged members of...
Digital Technology
Win tickets to Facebook Success Summit 2010
**UPDATE** We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to Facebook Success Summit is...
Digital Technology
Live from MIXX: Seth Godin on brand ‘tribes’
At Seth Godin’s keynote this morning at the IAB’s MIXX event in New York City, he discussed the importance on focusing on “what’s now”...
Digital Technology
Live from MIXX: Tyra Banks on creating demand with audience empowerment
Tyra Banks says she is on a mission to empower women. At Monday’s IAB MIXX conference in New York City, Banks spoke at a...
Digital Technology
Is there a right way to handle video?
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s...
Digital Technology
Brian Solis on giving your customers something to talk about
When Bonnie Raitt belted out, “Let’s give ’em something to talk about” with her hit song in 1991, she had no idea she was...
Digital Technology
@NYTBIZSUMMIT: How to get customers through community
Savvy social-media marketers know that the real point of social tools is not to get the most “fans,” “friends” or “followers” but to convert...
Digital Technology
Wool.labs event aims to push chatter toward change
Wool.labs is all about reading the tea leaves, so to speak. By taking what is said in online blogs and social-media sites about a...
Digital Technology
Build a Facebook fan base by adding value
During Friday’s Facebook Success Summit session, “How to build and manage a loyal Facebook fan base,” Amy Porterfield and Cindy King focused on one...
Digital Technology
How to make your Facebook content “Top News”
One of the main aims of companies using Facebook for business is generating awareness, as Jay Baer pointed out in his Facebook Success Summit session...
Digital Technology
Dan Zarrella on what makes people share content on Twitter
“Ideas don’t spread because they’re good,” Dan Zarrella told an audience at the recent AMP Summit in Washington DC. That’s not a popular notion...
Digital Technology
Spotlight on social commerce: How Moosejaw integrates its catalog with Facebook
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once...
Digital Technology
How Twitter can help teachers connect with students — and each other
This post was written by Liz Perman, an editorial project manager for SmartBrief. Hundreds of educators from international schools around the world came to...
Digital Technology
3 things most people don’t understand about viral marketing
There was no dearth of fascinating conversations Thursday between new and traditional media moguls at Business Insider’s IGNITION: Welcome to the Future of Media...
Digital Technology
Customer service is the new marketing
Barry Moltz is serious about customer service. So much so, in fact, that his nightmares center on bad customer service scenarios, he told attendees...
Digital Technology
Win Tickets to Blogging Success Summit 2011
**UPDATE** We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to the Blogging Success Summit...
Digital Technology
How can advertisers and programmers leverage social TV?
This post was written by SmartBrief technology editor Susan Rush. If you think social TV is only for young, hip viewers, you are mistaken....
Digital Technology
4 tips to jump-start your e-mail campaigns
This post was written by SmartBrief’s Megan Conniff. Is e-mail dead? That was one of the questions asked this week at the NRF BIG...
Digital Technology
Company uses survey to aid data gathering for event
In preparation for the Feb. 24 event hosted by wool.labs, SmartBrief and MISI at the National Constitution Center in Philadelphia, wool.labs is rolling out...
Digital Technology
How to find your brand’s sweet spot
At this point, social media is a no-brainer. Been there, done that. What really matters is cutting through the noise and finding a sweet...
Digital Technology
4 simple ways to jump-start your SEO efforts
Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org,...
Digital Technology
GovLoop’s Steve Ressler on the power of niche communities
Building online communities is a great way to connect and engage people, but they’re hard to build and grow successfully, says Steve Ressler, founder...
Digital Technology
The how and why of using blogs to share your story
If you think that social networks free you from needing to use blogs to get your message out, think again said Technorati CEO Richard...