Digital Technology
Using videos to amp up your blog
Consumers are demanding to know more about the brands they buy and the people behind them. Video blogging can be a key tool for...
Digital Technology
Digital Technology
Understanding patience adherence requires a variety of perspectives
The event discussed in this post, “Patient Adherence Through the Lens of Social Media in the Healthcare Continuum,” is being jointly hosted by SmartBrief....
Digital Technology
Live from #IFA: Prescriptions for plugging in from @TheDataDoc
Once your company realizes that social media isn’t as scary as it seems and you’re ready to dive in, Ken Colburn, president of Data...
Digital Technology
Looking for a roommate for SXSW?
Everyone has a plan ’till they get punched in the mouth. — Mike Tyson Dear loyal SmartBrief reader, Great news, everyone! SmartBrief on Social...
Digital Technology
Spotlight on social commerce: How 1-800-Flowers puts Facebook to work
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once...
Digital Technology
Exploring the serious business of game-based marketing
In its infancy, advertising was an interruption. Ads were part of the price of watching TV or flipping through a magazine. More recently, brands...
Digital Technology
Live from #SXSW: 5 rules for being funny on a corporate Twitter account
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Digital Technology
Live from #SXSW: What’s holding back location-based social networks? SCVNGR’s CEO weighs in
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Digital Technology
Live from #SXSW: 7 principles of viral content from The Oatmeal’s Matthew Inman
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Digital Technology
Live from #SXSW: How market research can benefit from Twitter
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Digital Technology
Live from #SXSW: Real-time reactions to the earthquake in Japan
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Digital Technology
Live from #SXSW: 4 questions brands need to ask about the value of Facebook fans
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Digital Technology
From #SXSW: How a little love can go a long way when responding to customers
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Digital Technology
Looking back at #SXSW: 3 ideas that dominated this year’s show
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their...
Digital Technology
Spotlight on social commerce: Taking stock of the social department store
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once...
Digital Technology
From #SXSW: Building a successful online reputation system
This guest post is by Daley Epstein, a contributing writer for SmartBrief. She was reporting from South by Southwest in Austin. Although creating the...
Digital Technology
From #SXSW: How HBO keeps “True Blood” fans thirsty for more
?This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...
Digital Technology
From #SXSW: Can you demystify privacy and empower your digital identity?
This post is by Shaun Dakin, founder of @PrivacyCamp and fellow at the Future of Privacy Forum. Data privacy is hot right now. With...
Digital Technology
From #SXSW: Research shows Twitter can help predict business trends
This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South by Southwest in Austin this week....
Digital Technology
From SXSW: Adly’s Sean Rad and the power of celebrity endorsements
SmartBrief editor Jesse Stanchak recently attended the SXSW Interactive Festival in Austin, Texas, where he had a chance to speak with Adly CEO and...
Digital Technology
From #SXSW: Are you getting the most out of YouTube?
This guest post is by Daley Epstein, a contributing writer for SmartBrief. When it comes to online videos, YouTube repeatedly comes out on top....
Digital Technology
From #SXSW: Why should businesses bother with location services?
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Location isn’t just for realtors anymore. It has become common practice for...
Digital Technology
From #SXSW: 4 ways to find your fans
This guest post is by Daley Epstein, a contributing writer for SmartBrief. “I know you’ve heard this a million times, but you need to...
Digital Technology
From #SXSW: 6 ways to build a strong brand community
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Every business needs a base of loyalists to build it up —...
Digital Technology
What rivalry?
This series is brought to you by SmartBrief Mobile. The SmartBrief Android App extends the reach of the SmartBrief e-mail service by allowing you...
Digital Technology
How GameStop blends Facebook into its retail strategy
GameStop recently joined the ranks of retailers with a fully integrated Facebook store. I asked GameStop Vice President of E-Commerce Kelly Mulroney to explain...
Digital Technology
How much power do feature phones really have?
This series is brought to you by SmartBrief Mobile. The SmartBrief Android App extends the reach of the SmartBrief e-mail service by allowing you...
Digital Technology
Is it time for companies to get serious about F-commerce?
This post is by Paul Marsden, editor of Social Commerce Today. Imagine this: You’ve gone back in time to 1996, and you find yourself...
Digital Technology
Microsoft and Skype: Steve Ballmer as George Steinbrenner
This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android app extends the reach of the SmartBrief e-mail service by allowing...
Digital Technology
Will PlayBook play nice in the cloud?
This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing...
Digital Technology
Empire Avenue: Social stock exchange game or metrics tool?
This guest post is by Shashi Bellamkonda, social media swami at Network Solutions, a company that helps small businesses establish an online presence and...
Digital Technology
SMS is still mobile’s secret weapon
This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing...
Digital Technology
Why e-mail is still a marketer’s best friend
Despite the growing number of new social networking tools, social media’s secret weapon is still e-mail, according to Jesse Engle of ExactTarget and a...
Digital Technology
In selling apps, word-of-mouth is king
This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing...
Digital Technology
Ramon DeLeon on how Domino’s delivers the “wow”
As a partner in six Chicago-area Domino’s Pizza restaurants, Ramon DeLeon knows the importance of reaching out to customers. During this year’s BlogWorld and...
Digital Technology
4 ways to optimize your content for mobile readers
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...
Digital Technology
Online outreach helps a cafe make new fans and keep the old
Back when its marketing strategy relied heavily on repeat customers and printed advertisements in free weeklies, the New York-based Nuyorican Poets Café was lacking...
Digital Technology
American Express’ Dave Wolf on Foursquare and the future of customer loyalty programs
At this year’s South by Southwest festival in Austin, Texas, American Express experimented with a unique approach to Foursquare integration. Last week the program...
Digital Technology
11 ideas for marketing your association in a flash
SmartBrief exhibited for the first time at this year’s ASAE Annual Meeting, held Aug. 7 to 9 in St. Louis, and when our team...
Digital Technology
How to become a marketing revolutionist: Q-and-A with Daina Middleton
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you...
Digital Technology
9 tips for meeting exhibitors, attendees, presenters and planners (from an ASAE first-timer)
SmartBrief exhibited this year for the first time at the ASAE Annual Meeting, held Aug. 7 to 9 in St. Louis. When our team...
Digital Technology
What SmartBrief learned while redeveloping its iPhone app
Brian Williammee, SmartBrief’s lead mobile software developer, also contributed to this blog post. Download the SmartBrief Apple iPhone application. In late April, SmartBrief launched...