Digital Technology

Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product...

While everyone loves video, there’s not a huge demand for perfect video. For Kaiser Permanente, this love of video content offered a great opportunity...

What can you do with 15 seconds? When Instagram announced its video feature would allow clips as long as 15 seconds — more than...

We concede defeat. We couldn’t do it all last week down at the South by Southwest Interactive Festival. Have no fear, however, because more...

Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I...

SmartBrief Editor Rebecca Pollack is taking it all in at SXSW and bringing back the stuff that matters to SmartBrief on Social Media readers....

This post is by Kaukab Jhumra Smith, a contributing editor for SmartBrief. She is reporting live from Gov 2.0 this week. Ideas do not...

When Bonnie Raitt belted out, “Let’s give ’em something to talk about” with her hit song in 1991, she had no idea she was...

Building online communities is a great way to connect and engage people, but they’re hard to build and grow successfully, says Steve Ressler, founder...

This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once...

This guest post is by Shashi Bellamkonda, social media swami at Network Solutions, a company that helps small businesses establish an online presence and...

This post was written by Alphabird Chief Revenue Officer Alex Rowland and Director of Sales Nic de Castro. As we near the end of...

William Amurgis, director of internal communications at American Electric Power, spent his International Association of Business Communicators session sharing key elements of AEP’s successful...

With a little more than one week before the digital world converges on Austin, Texas, for South By Southwest Interactive, startups around the globe...

Every marketer dreams of customers who visit their company’s website and tell all their friends to do the same. Is this an impossible dream?...

Live blogging and tweeting during SXSW Interactive was frenetic but fun. I found inspiration at every turn and came away with countless takeaways for...

In advance of tomorrow’s Sweets and Tweets event, Social Networking: the Two Dirtiest Words in Gov 2.0, we had the chance to fire some...

Today’s guest post is from SmartBrief reader, telecom guru and 24-year South By Southwest veteran Stephen J. Easley. Steve is vice president for government...

This post is by Kaukab Jhumra Smith who is attending Gov 2.0 in Washington this week. Tim Berners-Lee, the guy who literally invented the...

Savvy social-media marketers know that the real point of social tools is not to get the most “fans,” “friends” or “followers” but to convert...

If you think that social networks free you from needing to use blogs to get your message out, think again said Technorati CEO Richard...

This guest post is by Daley Epstein, a contributing writer for SmartBrief. She was reporting from South by Southwest in Austin. Although creating the...

This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing...

You’ve made the decision to go to the SXSW Interactive conference March 8 to 13 in Austin, Texas. Maybe you’ve never gone to South...

Google+ has many great features besides adding your friends to circles. The network’s video chat tool, Google+ Hangouts, has awesome audio and video quality....

World Wrestling Entertainment brought some of its trademark swagger to a South by Southwest Interactive panel on Saturday, as the brand looked to crown...

One of the primary tenets of social media strategy is to listen. The very next is to engage. I’ve followed that path many times:...

Today’s guest post is by Brian Link, CEO of Toobla, a social bookmarking startup based in Columbus, Ohio. Many people are using Digg, StumbleUpon...

Online marketers of all stripes could relate when Chris Hall of the U.S. Soccer Federation quoted basketball great John Wooden at the South by...

Today’s guest post is from Doug Naegele, an avid SmartBrief on Social Media reader and inveterate entrepreneur. His firm, Infield Communications, lives at the...

Wool.labs is all about reading the tea leaves, so to speak. By taking what is said in online blogs and social-media sites about a...

Consumers are demanding to know more about the brands they buy and the people behind them. Video blogging can be a key tool for...

?This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...

Despite the growing number of new social networking tools, social media’s secret weapon is still e-mail, according to Jesse Engle of ExactTarget and a...

Earlier this week, I provided tips and insights into those new to the 2012 SXSW Interactive Conference, held in Austin, Texas, from March 9...

Autodesk makes 3D design, engineering and entertainment software. With more than 80 products used by more than 10 million people around the globe, the...

At this year’s South by Southwest Interactive Festival, everyone is talking about how audiences are more involved than ever with brands, shaping and crafting...

Some of the biggest names in global business will gather next week at BlogWell to share tips and strategies for making the most of...

With our Word of Mouth Supergenius event now a couple weeks away, I thought I’d share a few ideas on how to get your...

Social media really is changing the world – and beyond — as an enthusiastic South by Southwest Interactive Festival audience learned during one of...

This post is by SmartBrief on Social Media contributing editor Ben Whitford. Martha Stewart may be best known for her cupcakes, but she also...

During Friday’s Facebook Success Summit session, “How to build and manage a loyal Facebook fan base,” Amy Porterfield and Cindy King focused on one...