Update your browser to view this website correctly. Update my browser now
The event discussed in this post, “Patient Adherence Through the Lens of Social Media in the Healthcare Continuum,” is being jointly hosted by SmartBrief....
This post is by Shaun Dakin, founder of @PrivacyCamp and fellow at the Future of Privacy Forum. Data privacy is hot right now. With...
This series is brought to you by SmartBrief Mobile. The SmartBrief Google Android application extends the reach of the SmartBrief e-mail service by allowing...
Brand stories are no longer limited to blobs of text on “About Us” pages. Social media has given brands a platform to relay their...
Martha Stewart’s influence is everywhere in the lives of her fans, including the kitchen, garden and living room, as well as little wedding-day details....
Among multimedia journalists, social media gurus and leaders of mission-based nongovernmental organizations, it’s a common refrain: All our readers or viewers want are images...
Some of the biggest names in global business will gather next week at BlogWell to share tips and strategies for making the most of...
When you’re trying to create great content for your company blog, it’s only too easy to focus on your corporate message first. But the...
SmartBrief editor Rebecca Pollack was in Austin, Texas, for the South by Southwest Interactive Festival. Here’s her take on Sunday’s keynote address. “What if...
This post is by SmartBrief on Social Media contributing editor Ben Whitford. The exciting thing about location marketing is that right now, nobody knows...
One of the main aims of companies using Facebook for business is generating awareness, as Jay Baer pointed out in his Facebook Success Summit session...
Once your company realizes that social media isn’t as scary as it seems and you’re ready to dive in, Ken Colburn, president of Data...
This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South by Southwest in Austin this week....
As a partner in six Chicago-area Domino’s Pizza restaurants, Ramon DeLeon knows the importance of reaching out to customers. During this year’s BlogWorld and...
Video is one of the most powerful tools that brands have to tell their story and build a connection with their audience. But there...
I recently came across a Nielsen report on social media that has a few illuminating statistics about online engagement and shopping. It turns out...
Reddit was front and center at this year’s South by Southwest Interactive Festival. Slate’s Farhad Manjoo, Gawker’s Adrian Chen and Skepchick’s Rebecca Watson sat...
Smartbrief’s Rob Birgfeld recently spoke to Tonia Ries, general managing partner of Modern Media, about TWTRCON, the first conference entirely focused on Twitter as...
Lois Kelly of Beeline Labs and Bloghound talked with a small group of us at a WOM Supergenius lunch earlier this week about ways...
Slate Magazine and the New America Foundation recently co-sponsored a program titled “Manhunt, From Saddam to Bin Laden,” during which panelists discussed the utilization...
This post is by Ben Whitford, contributing editor for SmartBrief on Social Media. For social marketers, return on investment can be a touchy subject;...
“Ideas don’t spread because they’re good,” Dan Zarrella told an audience at the recent AMP Summit in Washington DC. That’s not a popular notion...
Everyone has a plan ’till they get punched in the mouth. — Mike Tyson Dear loyal SmartBrief reader, Great news, everyone! SmartBrief on Social...
SmartBrief editor Jesse Stanchak recently attended the SXSW Interactive Festival in Austin, Texas, where he had a chance to speak with Adly CEO and...
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media...
At the South by Southwest Interactive session “I May ‘Like’ You, But I’m Not In ‘Like’ With You,” R/GA’s Chloe Gottlieb explained that getting...
The online advertising industry was built around clicks, but it’s time for something new, Facebook’s Brad Smallwood, head of measurement and insights, said at...
The South by Southwest Interactive Festival drew people from a variety of perspectives together to listen to App.net Founder and CEO Dalton Caldwell discuss...
Josh Bernoff, author of “Groundswell: Winning in a World Transformed by Social Technologies,” gave this morning’s opening keynote at the IAB Marketplace: Social Media....
This guest post is by Susan Rush, lead editor of CEA SmartBrief, who is attending the Consumer Electronics Show this week. Follow her on...
Monday’s article by Heidi Cohen in Click Z shone a spotlight on a trend we at SmartBrief follow closely: How consumers are getting news...
This guest post is by Jennifer McNally, SmartBrief’s director of editorial operations. “Focus on the relationship, not the technology.” Sage advice from social media...
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once...
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once...
This guest post is by Daley Epstein, a contributing writer for SmartBrief. When it comes to online videos, YouTube repeatedly comes out on top....
Back when its marketing strategy relied heavily on repeat customers and printed advertisements in free weeklies, the New York-based Nuyorican Poets Café was lacking...
With the rise of major brands and organizations employing dedicated community managers to run their social media presences, there’s an unsettled gray area regarding...
Foursquare co-founder and CEO Dennis Crowley came to the Interactive Advertising Bureau MIXX Conference & Expo on Monday armed with big numbers: 25 million...
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles....
Now is what’s next. That is how Ben Jones, creative director for Google’s agency team, ended his presentation on creativity in real-time at the...
There’s an industry gathering for everything these days: Cannes, CES, Social Media Week, and my new personal favorite, South by Southwest. Although all tend...
Kraft Foods Group faced several marketing challenges in 2010, and wasn’t set up to solve them, said Julie Fleischer, a Kraft executive, in a presentation...