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Brian Williammee, SmartBrief’s lead mobile software developer, also contributed to this blog post. Download the SmartBrief Apple iPhone application. In late April, SmartBrief launched...
To many of us, social media are a fairly predictable part of our lives. We know which platforms we like and how we like...
At the recent B2B Corporate Social Media Summit, I moderated a panel with Alison Watterson of Hewlett-Packard and Dora Smith of Siemens on figuring...
This post is by Bridget Jewell, public relations manager for Mall of America. She focuses on pitching stories to the media, project management, crisis...
This guest post is by Scott Caldwell of WorldVentures. Google announced in a blog post Monday that Google+ is now allowing organizations to create...
This post was written by Alphabird Chief Revenue Officer Alex Rowland and Director of Sales Nic de Castro. As we near the end of...
You’ve made the decision to go to the SXSW Interactive conference March 8 to 13 in Austin, Texas. Maybe you’ve never gone to South...
Earlier this week, I provided tips and insights into those new to the 2012 SXSW Interactive Conference, held in Austin, Texas, from March 9...
Brand stories are no longer limited to blobs of text on “About Us” pages. Social media has given brands a platform to relay their...
Video is one of the most powerful tools that brands have to tell their story and build a connection with their audience. But there...
At the South by Southwest Interactive session “I May ‘Like’ You, But I’m Not In ‘Like’ With You,” R/GA’s Chloe Gottlieb explained that getting...
With the rise of major brands and organizations employing dedicated community managers to run their social media presences, there’s an unsettled gray area regarding...
Everyone loves best practices, including me. After all, we love being told what works and what steps we should take to find success. But...
The social Web is divided into two spaces: the social graph and the interest graph. Your social graph is made up of your connections:...
Marketing never sits still for long. At a South by Southwest session, co-led by American Express OPEN and Skillshare, Buddy Media CEO Mike Lazerow...
Google+ is often misunderstood, Guy Kawasaki said during a recent webinar with SmartBrief. People sign up for it and expect it to be like...
Kickstarter’s rise to prominence this year has filled the world’s creative types with a mixture of hope and anxiety. If you’re the kind of...
“Businesses that use the Web are growing 15% faster than those that do not. That’s the reality now,” said Susan Sobbott, president of American...
If you’ve been relying on news releases and other traditional public relations tactics to draw attention to your business, it’s time to update your...
NVIDIA’s Shanee Ben-Zur can’t tell you how to make a viral video — nobody can — but she can tell you how to make...
Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product...
William Amurgis, director of internal communications at American Electric Power, spent his International Association of Business Communicators session sharing key elements of AEP’s successful...
Google+ has many great features besides adding your friends to circles. The network’s video chat tool, Google+ Hangouts, has awesome audio and video quality....
Autodesk makes 3D design, engineering and entertainment software. With more than 80 products used by more than 10 million people around the globe, the...
Martha Stewart’s influence is everywhere in the lives of her fans, including the kitchen, garden and living room, as well as little wedding-day details....
I recently came across a Nielsen report on social media that has a few illuminating statistics about online engagement and shopping. It turns out...
The online advertising industry was built around clicks, but it’s time for something new, Facebook’s Brad Smallwood, head of measurement and insights, said at...
Foursquare co-founder and CEO Dennis Crowley came to the Interactive Advertising Bureau MIXX Conference & Expo on Monday armed with big numbers: 25 million...
In August, Facebook CEO Mark Zuckerberg said he expects as many as 5 billion people to have a smartphone by 2017. At a discussion...
Making the case for change within a company means “creating an anxiety with today and an excitement with the future,” former Procter & Gamble...
Brands looking to break into the mobile-application arena will be successful if they think of apps as products, panelists said a “Branding in the...
If you’re working harder than ever to build your business and still not making money, it may be because you’re trying to be someone...
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues....
The interesting thing about new marketing opportunities is how quickly brands will jump into the fray without really understanding how a tool really works...
QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. Below is a roundup of some of...
Location analytics certainly has its use in marketing, government and various other fields, but charitable giving isn’t immediately associated with the technology. However, Seattle-based...
While everyone loves video, there’s not a huge demand for perfect video. For Kaiser Permanente, this love of video content offered a great opportunity...
With a little more than one week before the digital world converges on Austin, Texas, for South By Southwest Interactive, startups around the globe...
World Wrestling Entertainment brought some of its trademark swagger to a South by Southwest Interactive panel on Saturday, as the brand looked to crown...
At this year’s South by Southwest Interactive Festival, everyone is talking about how audiences are more involved than ever with brands, shaping and crafting...
Among multimedia journalists, social media gurus and leaders of mission-based nongovernmental organizations, it’s a common refrain: All our readers or viewers want are images...
Reddit was front and center at this year’s South by Southwest Interactive Festival. Slate’s Farhad Manjoo, Gawker’s Adrian Chen and Skepchick’s Rebecca Watson sat...